Marketing Coordinator
Marketing Coordinator
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Job Description
Marketing Coordinator
Go further as part of a heartled outcomesdriven team of worldclass practitioners obsessed with creating brand with heart that multiply value for everyone. Join a founderled small business with big clients and a highly creative team. Our expertise spans strategy naming messaging creative identity and design. Our clients include the worlds largest tech brands along with clients in packaged goods the nonprofit sector financial services and healthcare.
We are seeking a Marketing Coordinator to amplify our agencys brand and expertise. This role is pivotal in promoting our services positioning us as industry thought leaders and ensuring our marketing efforts align with business goals. The ideal candidate is highly organized techsavvy and has a keen understanding of content marketing social media and inbound marketing strategies.
Key Responsibilities:
Brand & Thought Leadership Marketing
- Manage and grow our LinkedIn presence including the agency page organic and paid posts ads and newsletters to showcase our expertise and attract potential clients.
- Develop content strategies that position our agency as an industry leader driving engagement and newsletter subscriptions.
- Oversee and maintain our Instagram presence creating visually compelling content that reflects our creative work and agency culture.
- Work with internal teams to develop case studies blog posts and other thought leadership content that highlight our success stories and insights.
SEO & Content Strategy
- Collaborate with an external agency to oversee and manage our SEO strategy ensuring our website and content attract highquality leads.
- Ensure consistent SEOdriven content updates including blog posts and landing pages that reinforce our expertise and services.
- Oversee the creation and distribution of case studies collecting data and client testimonials to showcase successful campaigns.
Sales & Client Engagement Support
- Assist in developing capabilities decks and pitch materials streamlining the process through automation tools like Dubsado.
- Oversee inbound lead workflows responding to inquiries scheduling meetings and maintaining CRM records to nurture potential clients.
- Coordinate and schedule client roundtables facilitating discussions that highlight our industry insights and build relationships.
Event & Podcast Coordination
- Research book and manage the agencys participation in industry events webinars and podcasts to elevate our brand and expertise.
- Maintain an uptodate event and content calendar ensuring alignment with marketing initiatives.
- Coordinate logistics outreach and promotional materials for event participation to maximize visibility.
Please note this job description is not designed to cover or contain a comprehensive listing of activities duties or responsibilities that are required of the employee for this job. Duties responsibilities and activities may change at any time.
Qualities:
Proven strength in using leading marketing and sales technology.
Knowledge of LinkedIn marketing.
Outgoing and curious thinker.
Energetic in connecting to people exhibiting strong communication skills.
Highly organized detail oriented and deadline driven.
Able to manage multiple workstreams at once.
A direct style of communication bringing up challenges and opportunities as they are noticed.
A welcoming and inclusive attitude.
Follow the practice of if you see something say something proactively anticipating and communicating where there is opportunity to align and clarify.
Experience:
Great communicator empathetic and direct.
2 years of experience in marketing social media management or related roles within a creative or professional services industry.
Educational background consistent with the required skills.
Advanced user of standard suite of Microsoft Office products.
At least 18 years of age and legally authorized to work in the U.S.
Strong familiarity with LinkedIn Ads organic content strategies and engagement tactics to market agency services.
Basic understanding of SEO principles and content marketing (experience working with an agency is a plus).
Excellent organizational and project management skills.
Proficiency with tools such as Dubsado Canva HubSpot (or similar CRM such as ActiveCampaign) and social media scheduling platforms.
Strong written and verbal communication skills with the ability to craft compelling messaging that highlights our expertise.
Ability to multitask and work in a fastpaced creative environment.
Job Expectations:
Position Type
This position will report to the company leadership.
Flexible work environment with hybrid/remote work.
No travel is expected for this position apart from 1 to 2 company gatherings per year which are typically in Seattle.
Why Join Us
- Be part of a dynamic collaborative team that values innovation and creativity.
- Gain exposure to marketing tools and strategies that position us as industry experts.
If youre passionate about marketing and excited to help position our agency as an industry leader wed love to hear from you!
About Northbound
Northbound is a womanowned brand strategy and expression studio of experts dedicated to solving business challenges through brand.
When a companys business strategy and creative expression are aligned when every brand moment pulses with emotional relevance and authenticitythats brand integrity. We partner with our clients to develop a throughline of brand integrity across everything they say make and do multiplying their business value now and in the future.
We specialize in brand strategy and brand expression including vision setting customer insights employee branding and activation innovation labs brand strategy positioning brand architecture naming creative strategy storytelling and messaging brand design digital design and gotomarket planning.
We offer our eligible employees dependent on waiting periods and fulltime status comprehensive benefits including medical dental and vision insurance (paid 100 by Northbound for employees) personal bonus 401(k) company match and profit sharing. Our PTO package includes a summer weeklong break as well as a winter weeklong break wellness days and starts at 3 weeks of vacation.
Northbound commits to practicing antiracist recruiting and to learning and practicing new ways to bring in a diverse talent pool to our community. If you know of opportunities to better our recruiting practices please let us know.
Northboundbrand
Required Experience:
Manager
Employment Type
Full-Time
