Digital Manager
Digital Manager
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Not Disclosed
Salary Not Disclosed
1 Vacancy
Job Description
KPI & OKR Management:
- Establish monitor and report on Key Performance Indicators (KPIs) and Objectives and Key Results (OKRs) for digital marketing initiatives and overall team performance.
- Continuously optimize strategies to align with revenue targets and engagement goals.
Ecommerce Management:
- Lead the strategic direction and management of ecommerce platforms to drive online sales growth and improve the user experience.
- Ensure seamless integration of ecommerce processes with other business functions.
Quality Control/Approval Process:
- Oversee the review and approval of all digital marketing assets ensuring they meet quality standards and maintain brand consistency across all digital platforms.
- Implement processes for efficient and timely asset approvals.
Reporting & Analysis:
- Generate and present comprehensive performance reports including web analytics social media metrics and Return on Investment (ROI).
- Use datadriven insights to refine and enhance marketing strategies and tactics.
Staff Management:
- Lead mentor and develop the digital marketing team by providing regular feedback conducting performance reviews and encouraging professional development.
- Foster a collaborative and highperforming team culture.
SEO Support:
- Work closely with the SEO specialist to improve organic search rankings and optimize website content for search engines.
- Develop strategies to increase organic traffic and enhance the websites overall performance.
Community Management:
- Support the Community Manager in managing online interactions handling crisis situations and safeguarding the brands online reputation.
- Build and maintain strong positive relationships with the brands digital community.
Digital Lead Generation:
- Develop and implement effective lead generation strategies through digital channels.
- Optimize campaigns for lead conversions and nurture potential customers through the sales funnel.
Requirements
- Bachelors degree inMarketing Communications or a related field or demonstrated experience indigital marketing management.
- Strong leadership andproject management skills with the ability to manage and mentor a digitalmarketing team.
- Expertise in managingdigital marketing campaigns across multiple channels (SEO SEM social mediaemail ecommerce).
- Proven ability to set andmanage KPIs and OKRs to drive business performance.
- Strong understanding ofecommerce platforms and strategies for optimizing user experience andconversions.
- Knowledge of SEO bestpractices and experience using tools like Google Analytics Ubersuggest andMeta Ads Manager.
- Excellent communicationskills with the ability to present insights and recommendations to seniormanagement and stakeholders.
- Highly organized withexcellent time management skills and the ability to handle multiple projectssimultaneously.
Required Experience:
Manager
Employment Type
Full-Time
