Product Marketing Manager

dunnhumby is the global leader in Customer Data Science empowering businesses everywhere to compete and thrive in the modern datadriven economy. We always put the Customer First.

Our mission: to enable businesses to grow and reimagine themselves by becoming advocates and champions for their Customers. With deep heritage and expertise in retail one of the worlds most competitive markets with a deluge of multidimensional data dunnhumby today enables businesses all over the world across industries to be Customer First.

dunnhumby employs nearly 2500 experts in offices throughout Europe Asia Africa and the Americas working for transformative iconic brands such as Tesco CocaCola Meijer Procter & Gamble and Metro.

Tesco Media and Insight Platform is a partnership between Tesco the UKs largest grocery retailer and dunnhumby a global leader in Customer Data Science. Together we always put the customer first.

Everything we do is fuelled by the insights generated via over 23 million Clubcard households a diverse nationally representative firstparty behavioural dataset. We empower brands with granular insights so they can identify their most important customers and understand what matters to them.

Were looking for a Product Marketing Manager who expects more from their career. Its a chance to extend and improve Tesco Medias Sales Enablement team. Its an opportunity to work with a marketleading business to explore new opportunities and enable Tesco Media and its clients to grow.

You will lead the development and of gotomarket strategies to support the sales teams by bringing products to life with compelling content that connects with our different target audiences (Retailers CPGs & Media Agencies). Your focus will be to drive awareness consideration and purchase of Tesco Medias full offering. You will work at the intersection of Product Sales and Marketing to ensure that clients and prospects understand the value of Tesco Media to create demand as well as product adoption and engagement.

What youll be working on

• Develop product positioning and messaging for Tesco Medias products and services that communicates the features and benefits through compelling storytelling.
• Create product marketing materials including brochures onepagers creds decks case studies web content and videos.
• Support the Product Managers in the gotomarket planning and launches for new products and new releases; as well as delivering ongoing product marketing programmes to drive adoption engagement and upsell opportunities.
• Design and run robust processes to get input into the plan from product teams and market teams and deliver ongoing communication to stakeholders.
• Identify success metrics and measure the results of strategies and initiatives; champion best practices for product marketing and sales enablement.
• Support the delivery and maintenance of the internal catalogue of products and services; leverage internal comms channels to promote latest product messages and materials.
• Keep abreast of competitive developments and industry trends; differentiate Tesco Media products from the market and provide a view of the landscape to internal teams.

What we expect from you

• Seasoned experience in product marketing and sales enablement.
• Media industry experience is highly desirable.
• Ad tech experience is highly desirable.
• Proven track record translating product solutions to customers and sales teams.
• Ability to distil complex market and product topics and frameworks to userfriendly narratives.
• Excellent copy writing skills a brilliant storyteller.
• A team player with the ability to identify industry trends innovate and guide new products and positioning.

What you can expect from us

We wont just meet your expectations. Well defy them. So youll enjoy the comprehensive rewards package youd expect from a leading technology company. But also a degree of personal flexibility you might not expect. Plus thoughtful perks like flexible working hours and your birthday off.

Youll also benefit from an investment in cuttingedge technology that reflects our global ambition. But with a nimble smallbusiness feel that gives you the freedom to play experiment and learn.

And we dont just talk about diversity and inclusion. We live it every day with thriving networks including dh Gender Equality Network dh Proud dh Family dh One and dh Thrive as the living proof. We want everyone to have the opportunity to shine and perform at your best throughout our recruitment process. Please let us know how we can make this process work best for you. For an informal and confidential chat please contact to discuss how we can meet your needs.

Our approach to Flexible Working

At dunnhumby we value and respect difference and are committed to building an inclusive culture by creating an environment where you can balance a successful career with your commitments and interests outside of work.

We believe that you will do your best at work if you have a work / life balance. Some roles lend themselves to flexible options more than others so if this is important to you please raise this with your recruiter as we are open to discussing agile working opportunities during the hiring process.

For further information about how we collect and use your personal information please see our Privacy Notice which can be found (here)