Product Owner

Position: Product Owner B2CApp

Reporting to: Senior Leadership

About the Company

Axis My India Indiasforemost Consumer Data Intelligence Company in partnership with Google isbuilding a singlestop People Empowerment Platform to provide citizens accessto authentic information and solutions to meet their everyday needs. To achievethis goal we are looking for highly disciplined efficient & hardworkingprofessionals who are innovative solution oriented Dynamic and proficient inall domains of work.

For more insights of thecompany kindly visit our website WE SEEK

We see our role as more thanjust data providers we aspire to make a positive impact on a billion lives. Toachieve our goal we are looking for:

1. Highly disciplined & efficient changemakers
   
2. High performers from the getgo
   
3. Problem solvers comfortable with a dynamic work environment
   
4. Flexible and purposedriven young minds
   

WE WEAR UNIFORMS HAVE ANOMOBILE POLICY STRICTLY WORK FROM OFFICE AND HAVE ALTERNATE only if you have it in you to follow this military typefunctioning.

Purpose of the Function

The Product Owner B2CSuperApp will be responsible for defining executing and scaling theproduct roadmap to drive engagement into the multimillions. Therole requires a deep understanding of consumer behaviour competitivelandscape and modern AI/MLdriven technologies to ensure seamless userexperiences across multiple services including:

• Supply & Demand of Services
  
• News Ratings & Reputation Management
  
• Jobs & Gigs Marketplace
  
• Surveys & Consumer Insights
  

A key focus will be drivingonground adoption through communitydriven engagement and conductingPoCs (Proof of Concepts) in target communities to refine productofferings validate user needs and optimize engagement strategies.

The Product Owner will workclosely with engineering design marketing and data teams to builda scalable highengagement platform catering to diverse user segmentsacross different socioeconomic crosssections of society.

Internal Interaction With:

• Senior Leadership
  
• Engineering & Data Science Teams
  
• Marketing Growth & Customer Success Teams
  

External Interaction With:

• Community Leaders & Focus Groups
  
• Vendors & System Integrators
  
• Strategic Partners & Industry Stakeholders
  

Education & Experience

• Degree: B.E/B. Tech (Reputed Institution) / MBA (Preferred)
  
• Experience: Minimum 6 years with at least three years in B2C product management preferably in superapps marketplaces or AIdriven platforms
  
• Preferred Certifications: Product Management Certification from reputed institute Agile Scrum or AI/MLrelated certifications
  

Requirements & Skills

Product Strategy & Roadmap

• Define vision roadmap and strategy to drive user engagement at scale.
  
• Identify key growth levers (gamification AIdriven personalization referral programs).
  
• Drive community PoCs and pilot programs to refine features based on realworld usage and feedback.
  

AI & DataDrivenEngagement

• Leverage AI/ML behavioural analytics and predictive modelling for personalized user experiences.
  
• Implement recommendation engines automated surveys and intelligent rating mechanisms.
  

Competitive & MarketAnalysis

• Conduct competitive intelligence to identify market gaps and trends.
  
• Benchmark against leading superapps job marketplaces and service aggregators.
  

CommunityDriven User Testing& Engagement

• Conduct onground user research and PoCs in diverse communities to validate assumptions.
  
• Optimize engagement strategies by testing different incentive models within user communities.
  
• Work closely with local influencers gig workers and service providers to drive initial adoption.
  

User Experience &Gamification

• Ensure seamless supplydemand matching reputation/rating management and job discovery.
  
• Implement badges rewards leaderboards and other engagement tactics.
  

Technology & Security

• Collaborate with engineering teams to ensure scalability performance and security.
  
• Define API integrations with payment systems AI models and thirdparty service providers.
  

Stakeholder Collaboration

• Work with marketing & growth teams to optimize user acquisition & retention.
  
• Ensure smooth alignment with business goals legal compliance and strategic initiatives.
  

Roles & Responsibilities

Ensure

AI & ML Personalization: Ensure userengagement via AIdriven surveys recommendations and dynamic pricing.

Scalability & Performance: Work withtech teams to optimize cloud & FinOps configurations for millions ofusers.

OnGround Community Engagement: Implement pilot programs focus group testing and localized outreach initiatives.

Carry out

Market & User Research: Conductdetailed consumer behaviour analysis to finetune engagement strategies.

Feature Development & Prioritization: Own the product backlog define user stories and track key metrics.

Security & Compliance: Ensure dataprivacy fraud detection and access controls meet industry standards.

CommunityPoCs: Lead realworld product validation by engaging with smalltownmarkets urban gig workers and service providers.

Contribute

Business Growth: Work closely withleadership to identify new monetization models and revenue streams.

ProcessOptimization: Improve product operations decisionmaking workflows andAIdriven insights delivery.

Community& Partner Ecosystem: Expand collaborations with thirdparty vendorsservice providers and gig workers.

Competencies

SuperApp & MultiService PlatformExperience

AI/MLPowered Consumer Engagement

CommunityDriven User Testing & OnGroundPilots

B2C Growth Strategies & Gamification

Data Analytics & Predictive Modeling

Security Privacy & Compliance inDigital Platforms

API Integration & Ecosystem Partnership

UserCentricDesign & Customer Experience Focus

Key Metrics for Success

User Growth & Retention Rates

DAU/MAU & Active Engagement Metrics

Conversion Rate from Service Discovery toBooking

AIPowered Personalization Success (CTRRecommendation Adoption)

Operational Performance (Uptime ResponseTimes Error Rate)

Revenue & Monetization Growth

Adoption Rate in PoC Communities