Executive Director Growth Marketing Digital Fiction
Executive Director Growth Marketing Digital Fiction
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Salary Not Disclosed
1 Vacancy
Job Description
Location: Los Angeles CA
Were looking for an outstanding Growth Marketing executive to help lead scalable and efficient user acquisition. The growth marketing team focuses on global user and subscriber acquisition engagement retention and monetization. The team works across multiple marketing channels and specialties including paid media SEO product marketing lifecycle and integrated marketing. The Senior Director of Growth Marketing role will lead all these functions. This is an exciting opportunity for a leader to come in and help build a team and function from the ground up with ample opportunity to make a massive impact on the companys current and future success.
RESPONSIBILITIES
Lead strategy and to drive customer acquisition engagement and retention in partnership with Performance Marketing Product Creative and Content
Develop and optimize campaigns and channel strategy across SEO SEM email website paid digital and more
Partner closely with the product org and Operations to foster growth and retention and to lead gotomarket plans for the new product
Rigorously test hypotheses and use data to drive decisions including implementing the necessary analytical frameworks and reporting mechanisms to measure and drive success
Work in conjunction with the inhouse production team to drive creative development and
Own marketing operations including the marketing tech stack analytics and reporting
Build highlyengaged teams by hiring coaching and instilling a sense of ownership and impact
Qualifications
8 years of work experience with growth marketing and user acquisition experience or another datadriven and impactoriented role at a highgrowth tech company
Experience across a variety of channels including paid social demand side platforms search display TV and more
A deep passion for digital storytelling
Experience in launching a new service or product is a strong plus
Strong analytical skills and proven track record in making datadriven decisions to continually optimize performance and determine future investments.
Great at building strong rapport with partners across cross functional teams
Superior organizational prioritization and time management skills; ability to execute against multiple highpriority projects with a keen attention to detail
Hands on leader who has hired a worldclass team and cares about mentorship and development
Required Experience:
Director
Employment Type
Full Time
