Brand Planning POS Manager
Brand Planning POS Manager
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Salary Not Disclosed
1 Vacancy
Job Description
FULFILLS THE DEVELOPMENT OF PREMIUM BRAND AT RETAIL
Owns brand standards for key visuals associated with PointofSale (POS) . Responsible for coordinating with teams across Product Marketing Beverage Initiatives Advertising (Event Key Visuals) and regional project leads to ensure compliance during Key Visual development. Liaises with Trade Marketing which then manages the mechanical development process with the print POS production partner.
Provides quality assurance and tactical recommendations based on global brand standards country best practices for occasions and consumer activation campaigns product adjacencies beverage initiatives and shopper marketing programs.
Acts as the final checkpoint before printing ensuring that the final creative upholds brand standards and aligns all Brand POS assets with both global and national guidelines.
Partners with key stakeholders (Senior Directors across Brand and Trade) to complete POS planning strategy and adhoc development for 360 campaigns retailtainment and popup store projects for Product & Shopper Marketing. Responsible for feasibility checks and prioritization across marketing objectives and campaigns.
Supports cleanstore policy programs by acting as a liaison between Product and Shopper Marketing collaborating with various teams to increase branded touchpoints.
Leads creative testing for National pillars Regional 360 campaigns Alwayson Occasions & Big Moments Consumer Activation programs Initiatives and selected Shopper marketing initiatives for POS.
Supports the commercialization of the annual InStore Messaging calendar by overseeing all print campaigns to ensure timely delivery and of all POS suites at both national and regional levels.
Maintains a catalog of approved Brand key visuals for Point of Sale. Organizes the catalog of key visuals within all RBNA systems including QUAD DISCO ISM Calendar tool etc. for both national and regional initiatives.
BRAND PLANNING & PROJECT MANAGEMENT TO DRIVE STRATEGY
Supports air traffic control for processes platforms tools and templates (e.g. annual business planning longlead initiatives alignments).
Drives business continuity by accelerating the adoption of centralized processes within the Brand organization ensuring alignment.
Leads project management and provides support for crossfunctional brand planning initiatives (e.g. Excel creation PowerPoint creation system management deadlines for Brand team projects).
Manages and organizes crossfunctional brand projects using system management and internal shared drives to accurately track and own sources of truth (e.g. POS longlead initiatives).
Develops and synthesizes timelines for crossfunctional Brand projects including but not limited to longlead initiatives Brand Business Planning and currentyear opportunities. Manages daytoday timeline and project shifts ensuring stakeholder alignment and informing impacted teams. Maintains all sources of truth for project processes.
Collaborates with the Brand Sell deck team to integrate POS updates into internal communication tools (e.g. monthly Brand call National Activation Call).
Oversees Brand RBNA Off and On Premise POS catalogs ensuring accuracy efficiency and adherence to brand standards.
Maintains the annual InStore Messaging calendar and associated platforms ensures all POS is represented within Brand Net SharePoint and Hub space while promoting regular national and field engagement for updates (e.g. monthly Brand deck).
DRIVES INNOVATION AND ENSURES SUSTAINABILITY ACROSS BRAND INITIATIVES
Leads and facilitates the development of successful strategies for ongoing store inspections providing comprehensive recaps and action plans and coordinating efforts across Trade/Sales Shopper Marketing Beverage Initiatives and Product Marketing to implement key insights.
Manages monthly quarterly and annual reviews of crossfunctional programs at both national and regional levels. This involves serving as the primary source of information regarding project deliverables including pointofsale (POS) suites across offpremise and onpremise areas tracking current status program live dates ordering dates etc. to ensure proper and sustainability measures (production vs. fulfillment vs. volume).
Conducts SWOT analysis for the of National Brand POS programs leading the evaluation of brand trade and identifying areas for improvement in our pointofsale strategies. Perform competitive analysis of trade activations to provide inspiration and dialogue for RBNA consideration. Oversees processes for regional and shopper program insights and store visits.
Supports the continuous evaluation and assessment of the success of the ZONE approach as applied to different environments including small and large formats independent settings and onpremise locations.
Qualifications :
4 years of experience in the consumer goods industry including exposure to retailers is required.
Strong interpersonal skills that enhance crossdepartment networking.
Proficient planning prioritization and project management skills.
Outstanding communication abilities including presenting writing and collaborating.
The ability to multitask and thrive in a fastpaced environment is essential.
Strong conceptual thinking and design critiquing skills.
Some technical knowledge of POS production (print permanent temporary) is preferred.
Experience in retail trade or shopper marketing is preferred.
Creative mindset not afraid to question and improve the status quo.
Proficiency in Microsoft Excel Outlook and PowerPoint is required.
Additional Information :
This position is open to U.S. citizens U.S. permanent residents or individuals who are currently authorized to work in the United States on a valid visa.
The base salary range for this position is $85360 to $128040 cash incentives. Actual salary offers may vary based on work experience. The base pay range is subject to change and may be modified.
Our current Benefits include:
Comprehensive Medical Dental and Vision Plans 401k Match Family Leave PTO & Paid Holiday Schedule Pet Legal and Life Insurance Tuition Reimbursement (Benefits listed may vary depending on the nature of your employment and/or work location)
Red Bull North America Inc. is an Equal Opportunity Employer and all qualified applicants will receive consideration for employment without regard to race color religion sex national origin disability veteran status age or any other classification protected by Federal state or local law. We will consider for employment all qualified Applicants including those with Criminal Histories in a manner consistent with the requirements of applicable state and local laws including the City of Los Angeles Fair Chance Initiative for Hiring Ordinance.
Remote Work :
No
Employment Type :
Fulltime
Employment Type
Full-time
