Technical Sales Representative
Technical Sales Representative
Posted on :
09-04-2025
Employer Active
1 Vacancy
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Job Description
Role Purpose
- Accelerate product introduction promotion and demand creation for both new and existing VEG SE varieties in order to boost the sales.
- Organize demo trials for customers & promote the varieties during the customer visits
- Provide feedback from Demo trials to the Sales Area Manager.
- Collaborate with the Marketing & Sales TER and BU teams by providing them with sufficient technical information on the product behavior and performance to help them in the product positioning and sales.
- Be the technical reference for the assigned VEG crops and Area.
- Support the transition/handover between technical marketing and trialing
- Execute campaign plans in accordance with agreed campaign priorities
- Ensure delivery of Syngenta brand revenue targets
- Achieve participation in the crop units i.e. market data and trials planning
- Sales revenue brand plan
Accountabilities
1. Sales Performance
- Achieve and exceed monthly quarterly and annual net sales and gross profit targets for assigned product portfolio and territory.
- Develop and implement effective sales strategies to grow market share.
- Conduct regular market analysis to drive a competitive strategy for the business.
- Forecasting for the territory on monthly quarterly and annual basis and ensuring forecast accuracy is achieved.
2. New Product Introduction (NPI)
- Lead the introduction of new vegetable seed varieties in the assigned territory.
- Organize and conduct field demonstrations and trials for new products.
- Educate customers on the benefits and cultivation practices of new varieties.
3. Demand Generation
- Identify and pursue new business opportunities within the territory.
- Collaborate with the customer experience team and key accounts to cocreate and implement. effective marketing campaigns to stimulate demand for Syngenta products.
- Collaborate with marketing team to develop tailored promotional materials.
4. Key Account Management
- Build and maintain strong relationships with key customers and distributors.
- Provide technical support and advice to ensure customer satisfaction.
- Manage and support distributors and young plant raisers with the business plans. continuously monitoring progress and cocreating effective recovery strategies.
- Manage accounts receivables within the stipulated terms of sales.
5. People Responsibilities
- Mentor and train Field agronomists.
- Collaborate effectively with crossfunctional teams (R&D marketing supply chain).
- Represent Syngenta at industry events and farmer meetings.
Qualifications :
Experience Required
1. Vegetable Seed Industry Knowledge
- Minimum 5 years of direct experience in the vegetable seed industry.
- Indepth understanding of the Kenyan vegetable market dynamics and trends.
- Familiarity with major vegetable crops grown in Kenya and their production cycles.
2. Technical Expertise
- Proven experience in providing technical support.
- Ability to conduct and interpret field trials results and showcase product competencies in demonstrations.
- Knowledge of pest and disease management in vegetable crops.
3. Sales and Account Management
- Demonstrated success in achieving sales targets in the agricultural sector.
- Experience in managing and growing key accounts with largescale farmers or distributors.
- Track record of successful new product launches in the agricultural market.
4. Market Development
- Experience in identifying and developing new market opportunities.
- Proven ability to create and implement territoryspecific sales strategies.
- Success in demand generation activities for agricultural products.
5. Stakeholder Management
- Experience in collaborating with crossfunctional teams.
- Ability to build and maintain relationships with diverse stakeholders including farmers distributors and industry partners.
- Track record of representing a company at industry events and farmer meetings.
6. Data Analysis and Reporting
- Proficiency in analyzing market data and sales trends.
- Experience in using CRM systems and creating sales reports.
- Ability to translate data insights into actionable sales strategies.
Minimum education and critical knowledge required
- Bachelors degree in agriculture/Crop related fields
- Excellent communication and negotiation skills
- Indepth understanding of the Kenyan vegetable market dynamics and trends
- Proficiency in Microsoft office
- Experience using CRM systems and creating sales reports
- Ability to collect analyze and translate data insights into actionable sales strategies
- Familiarity with agricultural regulations and compliance
Remote Work :
No
Employment Type :
Fulltime
Employment Type
Full-time
Key Skills
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