Manager Demand Generation 18-Month Contract

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Canada Goose isnt like anything else. Weve built something great something special an iconic lifestyle brand with an inspirational and authentic story. At the heart of it is our promise to inspire and enable all people to thrive in the world outside. To Live in the Open. At Canada Goose youre part of a movement that belongs to something bigger. One that seeks out the restorative power of nature and is driven by a purpose to keep the planet cold and the people on it warm. We endure any condition observe every detail and are building a community that believes in living bravely and coming together to support gamechanging people.

Here opportunities are everywhere to try something new to learn to do meaningful and impactful work and theyre yours for the taking.

Position Overview:

What Youll Do:

1. Paid Social InHousing and Programmatic Agency Management and Strategy

• Overseeing campaign optimization and strategic planning with internal team and external agencies.
• Ensuring alignment with business goals and KPIs.
• Budget oversight and management overseeing MPAs POs reporting to finance
• Paid social inhousing transition and planning
• Driving innovation testing plan input and in partnership with Sr. Manager of Testing (Stephane)
• Adhering to and adapting to creative best practices creative team education
• Liaison between vendors and CG ensuring CG is taking advantage of new formats opportunities and guidance
• Evergreen strategy and evolution
• Identifying consumer trends and business opportunities in partnership with Trade and Merchandising teams
• Spring PI and FY26 planning
• Reporting on results for Digital Leadership Council Trade meetings and to Regional leads

2. Affiliate Marketing Management

• New vendor research / business development
  • New vendor research / business development
• Work with PR and regional partners to determine key flatfee partners or which partners to incentivize
• Maintaining and growing relationships with affiliate partners.
• Monitoring Affiliate Marketing program inbox and program applications
• Expansion for Generations legal amendments
• Management of CJ Affiliate platform & relationship (legal payments et al)
• Reporting on results for Digital Leadership Council Trade meetings and to Regional leads
• Monitoring performance and implementing optimization strategies.
• Flatfee strategy and alwayson commercial strategy
• FY26 Roadmap

3. Management of marketing of payment partners (Klarna and Affirm TBD on more)

• Affirm
  • Cofunded dollars budget management/approvals
  • Campaign planning
  • Comarketing strategy
  • Comarketing material approvals
  • Market expansion strategy
• Klarna
  • Campaign planning
  • Budget/cofunded dollars oversight and approvals
  • Comarketing asset approval
• Amex and other cc
  • Reporting to regional leadership
  • Managing partners
  • Monitoring performance and requesting optimizations
  • Asset selection

Working Conditions

• Hybrid

Whats in it For You

• A company built on Canadian roots and heritage
• Your work is recognized with a comprehensive and competitive Total Rewards Program
• Opportunities for career growth through numerous internal and external programs
• Recognize and be recognized by your peers with our Goose Rewards & ICON Rewards
• Be a part ofCG Gives. Donation matching and paid volunteer time to help the organizations you care about
• Access to tools and resources to support physical and mental health embracing change and connecting with colleagues
• Inspiring leaders and colleagues who will lift you up and help you grow

We believe in the power of inclusion and are passionate about building and sustaining an inclusive and equitable working environment where all employees can bring their authentic selves to work everyday. We believe every one of our team members enriches our diversity by exposing us to varying ways to understand the world identify challenges and to discover design produce and deliver great products and service. Our different perspectives are what enable us to create dream and live in the open.

Canada Goose is an equal opportunity employer and is committed to providing employment accommodation in accordance with the Ontario Human Rights Code and the Accessibility for Ontarians with Disabilities Act.

There are multiple ways to interview with us! If you require any interviewaccommodation for your interview please email us at