Social Media Specialist
Social Media Specialist
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Job Description
About PhonePe Group:
PhonePe is Indias leading digital payments company with 50 crore 500 Million) registered users and 3.7 crore 37 Million) merchants covering over 99 of the postal codes across India. On the back of its leadership in digital payments PhonePe has expanded into financial services (Insurance Mutual Funds Stock Broking and Lending) as well as adjacent techenabled businesses such as Pincode for hyperlocal shopping and Indus App Store which is Indias first localized App Store. The PhonePe Group is a portfolio of businesses aligned with the companys vision to offer every Indian an equal opportunity to accelerate their progress by unlocking the flow of money and access to services.
Culture
At PhonePe we take extra care to make sure you give your best at work Everyday! And creating the right environment for you is just one of the things we do. We empower people and trust them to do the right thing. Here you own your work from start to finish right from day one. Being enthusiastic about tech is a big part of being at PhonePe. If you like building technology that impacts millions ideating with some of the best minds in the country and executing on your dreams with purpose and speed join us!
Job Title: Social Media Specialist
Location: Bangalore India
Experience: 45 years
About the Company:
Share.Market by PhonePe is an innovative stock broking platform that prioritizes
consumerfirst technology and financial services. We aim to make finance and the
stock market exciting relevant and accessible to Indias millennial and aspirational
audience.
Were on the lookout for a Social Media Specialist who can bring creativity
strategy and together to grow and engage our online community. This is a
dynamic opportunity to work at the intersection of finance technology and
marketing.
Role & Responsibilities:
Content Management & :
o Oversee the development curation and posting of content across
various social media platforms (Instagram Twitter LinkedIn YouTube
etc. aligned with the brands voice and goals.
o Plan and maintain social media content calendars ensuring a
consistent flow of highquality posts stories and other engagement
formats.
o Collaborate with internal teams to understand the product and services
turning insights into compelling social media content.
Campaign Planning & Creative Brainstorming:
o Ideate and contribute to brand and social media campaigns that
resonate with target audiences.
o Develop creative approaches to make finance investing and market
trends interesting and relatable for younger audiences.
o Actively contribute ideas for marketing campaigns across both brand
and acquisition channels.
Analytics & Optimization:
o Track analyze and report performance metrics (engagement rates
reach follower growth etc. for various platforms.
o Use data insights to inform strategy optimizing content formats and
schedules to improve performance.
o Stay updated on platform algorithm changes and trends making timely
adjustments to content strategies.
Competitive Research & Trend Spotting:
o Monitor competitor social media activities to identify best practices and
areas for improvement.
o Stay ahead of emerging trends cultural moments and opportunities for
brand participation on social media.
CrossTeam Collaboration:
o Work closely with internal teams (brand product content design and
video teams) to ensure social media deliverables align with broader
business objectives.
o Provide creative inputs during brand discussions and assist in shaping
messaging for acquisition efforts.
Skills & Qualifications:
45 years of experience in social media management preferably in a brand or
agency setting.
Strong understanding of various social media platforms and their unique
content strategies.
Excellent communication skills with the ability to craft platformspecific
engaging ideas.
Creativity and a knack for storytelling with a passion for making complex
topics (like finance and investing) easy to understand and entertaining.
Prior experience managing vendors/agencies from onboarding to project
delivery.
A pulse on emerging social trends digital marketing innovations and platform
updates.
Strong organizational skills with the ability to multitask and manage multiple
priorities in a fastpaced environment.
Why Join Us
Be part of a highimpact and innovative platform shaping the way Indias
millennial consumers engage with finance and investing.
Work in a fastpaced creative environment where collaboration and
experimentation are encouraged.
Opportunity to lead creative storytelling and own social media/brand
initiatives that influence and inspire a growing online community.
PhonePe Full Time Employee Benefits (Not applicable for Intern or Contract Roles)
- Insurance Benefits Medical Insurance Critical Illness Insurance Accidental Insurance Life Insurance
- Wellness Program Employee Assistance Program Onsite Medical Center Emergency Support System
- Parental Support Maternity Benefit Paternity Benefit Program Adoption Assistance Program Daycare Support Program
- Mobility Benefits Relocation benefits Transfer Support Policy Travel Policy
- Retirement Benefits Employee PF Contribution Flexible PF Contribution Gratuity NPS Leave Encashment
- Other Benefits Higher Education Assistance Car Lease Salary Advance Policy
Working at PhonePe is a rewarding experience! Great people a work environment that thrives on creativity the opportunity to take on roles beyond a defined job description are just some of the reasons you should work with us. Read more about PhonePe on our blog.
Required Experience:
Unclear Seniority
Employment Type
Full Time
