The MultiPlatform Sales Account Executive generates advertising revenue by calling on established agencies coldcalling new prospects and convincing potential clients of the merits of television advertising.
About WWLP22News Sales Team:
WWLP22News team of experienced consultants offer a onestopshop approach for marketing needs. Our client centric process yields the opportunity to solve the most challenging needs for businesses by offering customized solutions. Our strategies always reach a wide audience of viewers across multiples screens and platforms. We are committed to being trusted partners with clients every step of the way from collaboration to reporting.
- Serve as the sales marketing lead driving revenue from for clients across all platforms.
- Responsible for using organizations powerful suite of marketing products and services to help local SMBs grow successfully.
- Establish maintain and grow relationships with advertisers and agencies.
- Consistently communicate with clients on all business activity
- Complete knowledge of the market and competitive landscape.
- Utilize a consultative sales approach to develop strategic understanding of clients business and marketing needs.
- Meet and exceed performance management targets for account activity and revenue generation.
- Makes sales calls on existing and prospective clients.
- Maintains assigned accounts and develops new accounts.
- Prepares and delivers sales presentations to clients.
- Explains to customers how specific types of advertising will help promote their products or services in the most effective way possible.
- Provides clients with information regarding rates for advertising placement in all media.
- Develop and execute multiplatform advertising schedules with clients.
- Works with clients and station personnel to develop advertisements.
- Performs other duties as assigned.
Requirements & Skills:
- Bachelors degree in marketing Advertising or Mass Communications or a related field or an equivalent combination of education and workrelated experience.
- Minimum one years experience in sales preferably in the media field.
- Valid drivers license with an acceptable driving record.
- Experience achieving longrange objectives and implementing the strategies and actions to achieve them.
- Proficiency with computers telephones copiers scanners fax machines and other office equipment.
Required Experience:
IC