Senior Marketing Operations Manager Marketo experience preferred

With 1000 intelligence professionals over $300M in sales and serving over 1900 clients worldwide Recorded Future is the worlds most advanced and largest intelligence company!

Senior Marketing Operations Manager

Location: Boston MA

About Recorded Future:
Recorded Future is the leader in intelligencedriven cybersecurity helping organizations stay ahead of threats. Our mission is to provide unparalleled insights into the digital threat landscape empowering enterprises to secure their operations with confidence. Join us to help shape the future of cybersecurity in a fastpaced highgrowth environment.

About the Role:
As a Senior Marketing Analytics and Operations Manager youll report directly to the Head of Marketing Analytics and Operations and play a critical role in scaling and optimizing marketing operations at Recorded Future. This role emphasizes expertise in marketing automation lead scoring attribution strategies and MarTech enablement to drive impactful outcomes across our global marketing and sales development organization.

Youll partner with crossfunctional teams to design scalable processes implement advanced marketing strategies and ensure seamless integration across platforms. Your knowledge of attribution models including multitouch attribution firsttouch attribution and lasttouch attribution will be essential to understanding and communicating marketings impact on business outcomes.

What Youll Do :

System Optimization and Data Management:

• Manage and optimize marketing automation platforms including Adobe Marketo Engage and HubSpot to support lead management campaign and CRM integrations.
• Build workflows and automation to streamline lead nurturing scoring and sales handoff processes.
• Ensure system data integrity to support accurate reporting and performance analysis.

Lead Scoring and Attribution Models:

• Develop and manage advanced lead scoring models to prioritize prospects for sales engagement.
• Implement and maintain attribution models such as multitouch attribution firsttouch attribution and lasttouch attribution to measure campaign performance and ROI.
• Collaborate with marketing and sales teams to align on lead lifecycle definitions and scoring mechanisms.

MarTech Internal Enablement:

• Lead internal training sessions to ensure teams effectively use marketing technology platforms and capabilities.
• Create and maintain documentation guides and best practices to empower internal stakeholders to leverage MarTech tools.
• Provide ongoing technical support and troubleshooting for marketing operations tools and integrations.
• Act as the point of contact for MarTechrelated queries ensuring optimal use of tools and driving adoption across teams.

Data and Analytics:

• Create and maintain dashboards and reports to provide visibility into pipeline performance and marketing impact.
• Conduct regular audits to ensure data accuracy and actionable insights.
• Use analytics to identify opportunities for optimizing pipeline velocity and campaign effectiveness.

Integration and Collaboration:

• Integrate marketing automation platforms with CRM systems (e.g. Salesforce) and thirdparty tools.
• Work closely with Demand Generation Field Marketing and BDR teams to enhance collaboration and process efficiency.

Strategic Planning and Optimization:

• Partner with leadership to develop investment frameworks guide planning cycles and support resource allocation.
• Identify and lead initiatives to improve processes and operational efficiency.
• Contribute to the longterm strategy for scaling marketing operations in a highgrowth SaaS environment.

What Youll Bring :

Were looking for a dynamic professional who thrives in a highgrowth fastpaced environment and brings a blend of technical expertise and strategic thinking to the role.

Minimum Requirements:

• 5 years of experience in marketing analytics operations marketing automation or related fields.
• Proficiency with marketing automation tools including Adobe Marketo Engage and HubSpot.
• Working knowledge of CRM platforms such as Salesforce.
• Strong expertise in implementing and managing attribution models (e.g. multitouch firsttouch lasttouch).
• Familiarity with BI tools such as Domo Looker or Tableau.
• Advanced Excel/Google Sheets skills for data manipulation and analysis.
• Excellent communication skills with a proven ability to collaborate across teams and present datadriven insights to stakeholders.
• Proven ability to thrive in ambiguous situations and solve complex problems with a userfirst mindset.

Preferred Qualifications:

• Marketo Certified Associate.
• Salesforce Associate certification.
• Experience working with intent data platforms or predictive analytics tools.
• Previous experience in a highgrowth enterprise SaaS organization ideally in cybersecurity or a related industry.

The base salary range for this fulltime position is $100000 $150000. Our salary ranges are determined by role level and location. The range displayed reflects the minimum and maximum target for new hire salaries for the position across all US locations. Within the range individual pay is determined by state work location and additional factors including jobrelated skills experience and relevant education or training. This position may be eligible for incentive compensation equity and medical dental vision life insurance and 401K. Your recruiter can share more about the specific details of the compensation and benefit package during the hiring process.

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Why should you join Recorded Future
Recorded Future employees (or Futurists) represent over 40 nationalities and embody our core values of having high standards practicing inclusion and acting ethically. Our dedication to empowering clients with intelligence to disrupt adversaries has earned us a 4.8star user rating from Gartner and more than 45 of the Fortune 100 companies as clients.

Want more info
Blog & Podcast: Learn everything you want to know (and maybe some things youd rather not know) about the world of cyber threat intelligence
Linkedin Instagram&Twitter: Whats happening at Recorded Future
The Record: The Record is a cybersecurity news publication that explores the untold stories in this rapidly changing field
Timeline: History of Recorded Future
Recognition: Check out our awards and announcements

We are committed to maintaining an environment that attracts and retains talent from a diverse range of experiences backgrounds and lifestyles. By ensuring all feel included and respected for being unique and bringing their whole selves to work Recorded Future is made a better place every day.

If you need any accommodation or special assistance to navigate our website or to complete your application please send an email with your request to our recruiting team at

Recorded Future is an equal opportunity and affirmative action employer and we encourage candidates from all backgrounds to apply. Recorded Future does not discriminate based on race religion color national origin gender including pregnancy sexual orientation gender identity age marital status veteran status disability or any other characteristic protected by law.

Recorded Future will not discharge discipline or in any other manner discriminate against any employee or applicant for employment because such employee or applicant has inquired about discussed or disclosed the compensation of the employee or applicant or another employee or applicant.

Recorded Future does not administer a lie detector test as a condition of employment or continued employment. This is in compliance with the law of the Commonwealth of Massachusetts and in alignment with our hiring practices across all jurisdictions.

Notice to Agency and Search Firm Representatives:
Recorded Future will not accept unsolicited resumes from any source other than directly from a candidate. Any unsolicited resumes sent to Recorded Future including those sent to our employees or through our website will become the property of Recorded Future. Recorded Future will not be liable for any fees related to unsolicited resumes.

Agencies must have a valid written agreement in place with Recorded Futures recruitment team and must receive written authorization before submitting resumes. Submissions made without such agreements and authorization will not be accepted and no fees will be paid.