Sr Product Marketing Manager Cyber Security

Title: Sr Product Marketing Manager (Cyber Security)
Location: Bengaluru/Bangalore India
Type of job: Fulltime

THIS IS NOT A 100 REMOTE ROLE; CANDIDATE MUST BE WILLING TO WORK FROM OFFICE (Bengaluru) WHEN REQUIRED

About the Position
Our client is a cybersecurity technology innovator with a vision to empower organizations across the globe to quickly efficiently and costeffectively ready themselves to address omnipresent cyber risk. Built off years of Israeli cybersecurity experience we are looking to offer the broadest managed detection and response offering available today.

We are looking for an experiencedB2B Technology Product Marketing Managerto join our growing team.

Ours is a highly motivated experienced and collaborative global team. Our company culture celebrates people that take initiative and are open to new ideas.

Responsibilities

• Working closely with engineering/R&D product and business teams
• Define a compelling and differentiated messaging that clearly states our value proposition and serves as a blueprint for all content to follow.
• Identify target audiences and personas; Create and optimize inbound / outbound marketing campaigns
• Work closely with sales field marketing product and channel teams to ensure lead generation revenue and customer satisfaction objectives are met while supporting the companys overall strategy and goals.
• Serve as the marketing point of contact for sales and operations in matters related to win/loss analysis proposal development pipeline review customer meeting support activity reporting etc.
• Work with the extended marketing team in the design and of events thought leadership and accountbased marketing tactics
• Leverage industry market and product insights for all campaign work content efforts and all other marketing initiatives
• Develop and implement coordinated plans for launches and announcements.
• Lead the development and curation of use cases and customer references for our products/solutions
• Manage product communication and messaging on all channels including print web social media email and display
• Work with content marketing and design teams to create suitable content for each stage of a customers digital journey (such as blogs whitepapers site copy videos slides podcasts and customer stories)
• Manage integration in webinars podcasts virtual and inperson events
• Regular monitoring of user analytics and using these insights to drive strategies

Requirements

• Job Location: Bengaluru India (Also open to Gurgaon Delhi NCR)
• Experience marketing to a technical audience is amust
• Passion for technology and an entrepreneurial spirit
• 8 years of experience in B2B/Enterprise product marketingis amust
• Experience in the cybersecurity domain will be anadvantage
• Experience marketing to a technical audience is abig advantage
• Experience with strongly engaging business and technology stakeholders
• Ability to translate and script complex technical concepts into customerfriendly language and concise value propositions in the form of documents and presentations
• Strong ability to build models and reports study performance metrics across the entire funnel and use datadriven insights to deliver results.
• Proven ability to organize motivate and drive crossfunctional efforts within the company and own & implement programs from start to finish.
• Strong English communication skills