Director of Marketing Operations
Director of Marketing Operations
Employer Active
Job Alert
You will be updated with latest job alerts via email
Share
Job Alert
You will be updated with latest job alerts via email
Job Description
Description
Location: This position is located at our Dublin OH campus with hybrid flexibility or may work remotely anywhere in the United States of America.
Who we are
Founded in 1999 and headquartered in Central Ohio were a privatelyowned independent healthcare navigation organization. We believe that no one should have to navigate the cost and complexity of healthcare alone and were on a mission to make healthcare simpler and more effective for our millions of members. Our bighearted techsavvy team fights to ensure that our members get the care they need when they need it at the most affordable cost thats why we call ourselves Healthcare Warriors.
Were committed to building diverse and inclusive teams more than 2000 of us and counting so if youre excited about this position we encourage you to apply even if your experience doesnt match every requirement.
About the role
The Director of Marketing Operations will be responsible for overseeing the technology stack processing and workflows critical to our marketing efforts. This role will manage a small team and will work closely with Marketing Sales Sales Operations and our Salesforce and Finance teams to ensure seamless lead tracking reporting attribution and data flows. The ideal candidate is a strategic thinker with a deep understanding of marketing operations and a passion for leveraging technology and data to drive actionable insights.
What youll do
Marketing Technology Stack Management:
- Oversee and optimize the endtoend marketing technology stack (CRM email marketing marketing automation analytics tools etc..
- Ensure integration and smooth data flow between platforms such as Salesforce Marketo HubSpot n8n Tableau or other relevant tools.
- Work closely with IT and other departments to implement new technology solutions that drive marketing efficiency and effectiveness.
Lead Flow and Attribution:
- Design and implement lead management processes that ensure accurate lead tracking segmentation and nurturing.
- Develop and manage lead scoring models in collaboration with the sales and marketing teams to ensure highquality leads are passed through the sales funnel.
- Establish and optimize attribution models for events campaigns and other marketing initiatives to ensure proper tracking of marketing contribution and ROI.
Reporting & Analytics:
- Own the creation and maintenance of reporting dashboards to track key marketing KPIs and performance metrics.
- Provide actionable insights from data analysis to inform strategy campaign performance and process improvements.
- Collaborate with sales operations to ensure alignment in reporting and to provide comprehensive insights into marketing and sales funnel performance.
CrossFunctional Collaboration:
- Work closely with the Sales Operations team to ensure alignment on lead flow data hygiene and reporting.
- Serve as the primary point of contact between the marketing and sales teams for anything related to technology data and workflows.
- Collaborate with marketing leadership to align processes and workflows with business objectives.
List Management & Data Integrity:
- Oversee the process for list uploads data imports and segmentation across platforms.
- Maintain data cleanliness and integrity across the marketing database to support accurate decisionmaking and effective campaign targeting.
Event Management & Integration:
- Oversee eventrelated workflows and integrations ensuring seamless lead capture tracking and reporting for both virtual and inperson events.
- Ensure that event attribution is accurately tracked and reported so marketing leaders understand event performance and impact.
Process Optimization:
- Continuously review and improve marketing processes and workflows to ensure efficiency scalability and accuracy.
- Implement best practices for AI automation and datadriven decisionmaking across the marketing function.
- All other duties as assigned.
What youll bring
Required Qualifications
- Education: 5 years of experience in marketing operations or a related field with a proven track record of success.
- Expertise in marketing technology platforms (Salesforce marketing automation tools CRM systems etc. and data analytics tools.
- Experience with advanced marketing automation platforms like Marketo HubSpot or Pardot.
- Advanced proficiency with reporting and analytics tools (Google Analytics Tableau Power BI etc. and familiarity with database engines like SnowFlake Redshift BigQuery etc.
- Strong understanding of lead flow marketing attribution models and reporting/analytics.
- Excellent collaboration skills and ability to work across departments (especially sales IT and finance).
- Highly organized with a strong ability to prioritize and manage multiple projects simultaneously.
- Ability to communicate complex technical concepts to nontechnical stakeholders.
- Strong administrative/technical skills; Comfort working on a PC using Microsoft Office (Outlook Word Excel PowerPoint) IM/video conferencing (Teams & Zoom) and telephones efficiently.
- Trustworthy and accountable behavior capable of viewing and maintaining confidential information daily.
Preferred Qualifications:
- Education: Bachelors degree in Marketing Business or a related field.
- Experience managing largescale multichannel marketing campaigns.
- Knowledge of data privacy regulations and best practices (GDPR CCPA).
- Certification in Salesforce or other relevant marketing technologies.
- Experience managing people (data analysts software implementation specialists etc.
#LIAK1 #LIHybrid #LIRemote
Whats in it for you
- Compensation: Competitive base and incentive compensation
- Coverage: Health vision and dental featuring our bestinclass healthcare navigation services along with life insurance legal and identity protection adoption assistance EAP Teladoc services and more.
- Retirement: 401(k) plan with up to 4 employer match and full vesting on day one.
- Balance: Paid Time Off (PTO) 7 paid holidays parental leave volunteer days paid sabbaticals and more.
- Development: Tuition reimbursement up to $5250 annually certification/continuing education reimbursement discounted higher education partnerships paid trainings and leadership development.
- Culture: Recognition as a Best Place to Work for 15 years dedication to diversity philanthropy and sustainability and peoplefirst values that drive every decision.
- Environment: A modern workplace with a casual dress code open floor plans fullservice dining free snacks and drinks complimentary 24/7 fitness center with group classes outdoor walking paths game room notary and drycleaning services and more!
What you should know
- Internal Associates: Already a Healthcare Warrior Apply internally through Jobvite.
- Process: Application > Phone Screen > Online Assessment(s) > Interview(s) > Offer > Background Check.
- Diversity Equity and Inclusion: Quantum Health welcomes everyone. We value our diverse team and suppliers were committed to empowering our ERGs and were proud to be an equal opportunity employer .
- TobaccoFree Campus: To further enable the health and wellbeing of our associates and community Quantum Health maintains a tobaccofree environment. The use of all types of tobacco products is prohibited in all company facilities and on all company grounds.
- Compensation Ranges: Compensation details published by job boards are estimates and not verified by Quantum Health. Details surrounding compensation will be disclosed throughout the interview process. Compensation offered is based on the candidates unique combination of experience and qualifications related to the position.
- Sponsorship: Applicants must be legally authorized to work in the United States on a permanent and ongoing future basis without requiring sponsorship.
- Agencies: Quantum Health does not accept unsolicited resumes or outreach from thirdparties. Absent a signed MSA and request/approval from Talent Acquisition to submit candidates for a specific requisition we will not approve payment to any third party.
Reasonable Accommodation: Should you require reasonable accommodation(s) to participate in the application/interview/selection process or in order to complete the essential duties of the position upon acceptance of a job offer click here to submit a recruitment accommodation request.
Recruiting Scams: Unfortunately scams targeting job seekers are common. To protect our candidates we want to remind you that authorized representatives of Quantum Health will only contact you from an email address ending in @quantumhealth. Quantum Health will never ask for personally identifiable information such as Date of Birth (DOB) Social Security Number (SSN) banking/direct/tax details etc. via email or any other nonsecure system nor will we instruct you to make any purchases related to your employment. If you believe youve encountered a recruiting scam report it to the Federal Trade Commission and your states Attorney General.
Required Experience:
Director
Employment Type
Full-Time
