Brand Communication Manager
Brand Communication Manager
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Job Description
At M&G our purpose is to give everyone real confidence to put their money to work.As an international savings and investments business with roots stretching back more than 170 years we offer a range of financial products and services through Asset Management Life and Wealth. All three operating segments work together to deliver attractive financial outcomes for our clients and superior shareholder returns.
Through our behaviours of telling it like it is owning it now and moving it forward together with care and integrity; we are creating an exceptional place to work for exceptional talent.
We will consider flexible working arrangements for any of our roles and also offer work place accommodations to ensure you have what you need to effectively deliver in your role.
Role overview: Brand Communication Manager 9 12 month FTC
To support the Life Channel Implementation Manager in the communication of the Strategic Brand Review (SBR) to all Life audiences ensuring alignment with central brand messaging.
To develop and implement the SBR communications plan to all external Life audiences (advisers customers and corporates) and to work with Life Internal Communications to ensure appropriate communication and engagement with key internal audiences (M&G Advisers Account Managers Distribution Team).
Responsibilities:
- Development of communication plan for all external audiences
- Create and review with required stakeholders key messages for all external audiences coordinating with PR and Media Relations
- Work with Life Internal Communications to agree messages and ensure plans for internal audiences are aligned
- Create content for SBR for external audiences
- Engage with channel owners to ensure communications delivered to time (social media website marketing teams.
- Coordinate with Brand Implementation Manager to ensure alignment of all activity
- Coordination of SBR TTM campaign plan and
- Coordinate with Digital team to ensure digital SBR implementation is aligned with communications messaging
- Measurement and reporting of communication engagement
Key skills and experience:
- Creating written communications to different audiences including Financial Advisers Customers and Corporate Customers
- Translating core messages into appropriate positioning and language for different audiences
- Measuring customer communications engagement
- Writing for multiple channels including email web and offline materials
- Excellent stakeholder management
- Strong project management skills
- Communication campaign management experience
Work Level: Experienced Colleague
We have a diverse workforce and an inclusive culture at M&G plc underpinned by our policies and our employeeled networks who provide networking opportunities advice and support for the diverse communities our colleagues represent. Regardless of gender ethnicity age sexual orientation nationality disability or long term condition we are looking to attract promote and retain exceptional people. We also welcome those who take part in military service and those returning from career breaks.
Ifyou need assistanceor an alternative means of applying for a role due to a disability or additional needpleaselet usknow by contacting us at:
Required Experience:
Manager
Employment Type
Full-Time
