Main Areas of Focus: Social Media Strategy Content Development Brand Storytelling Digital Engagement
Location: Onsite in Franklin TN
Eligibility: At this time we are only considering candidates who are eligible to work in the United States without the need for company sponsorship now or in the future.
JOB HIGHLIGHT
Youll develop and execute a cuttingedge content strategy across social media and digital platforms driving engagement brand awareness and audience growth. Your work will shape how we connect with our community and inspire them to take action.
JOB SUMMARY
Reporting to the VP of Marketing & Growth youll lead the charge in developing optimizing and executing content strategies across all major social channels. This role is handson requiring a mix of strategic vision creativity and content creation skills to help grow and strengthen the brand. Youll work closely with internal creative teams marketing strategists and external partners to ensure content is engaging onbrand and aligned with broader business goals. You will own the social media content calendar oversee content production and develop engaging campaigns that captivate and inspire our audience. As a key digital voice of the brand youll ensure our storytelling remains fresh dynamic and responsive to cultural and industry trends.
YOULL BE RESPONSIBLE FOR
Developing and executing a socialfirst content strategy that drives engagement and strengthens brand presence across platforms
Owning and managing the social media content calendar ensuring consistency timeliness and alignment with larger marketing goals
Creating compelling contentincluding social posts shortform videos captions and graphicsthat connects with and inspires our audience
Overseeing daily publishing and community engagement ensuring we maintain an authentic active and responsive brand voice
Collaborating with creative and marketing teams to produce highperforming crossplatform content including campaigns partnerships and influencer collaborations
Tracking and analyzing content performance providing insights and recommendations to optimize future content strategies
Staying ahead of social media trends tools and best practices ensuring our brand remains innovative and relevant
Experimenting with emerging platforms and content formats to test new ways to engage and grow our audience
Leveraging AI and generative tools to streamline content workflows and enhance creative production
YOU MUST HAVE
10 years of experience in social media strategy content creation or digital marketing
Proven experience managing and growing social channels (Instagram TikTok YouTube LinkedIn Twitter/X etc. for a brand or organization
Exceptional writing and storytelling skills with a keen ability to craft engaging and persuasive content
A deep understanding of social media analytics including engagement rates impressions audience insights and A/B testing
Experience with content creation tools such as Canva Adobe Creative Suite and social media management platforms
A datadriven mindset with the ability to balance creativity with performance insights
Strong organizational skills with the ability to manage multiple content streams and deadlines simultaneously
A proactive approach to trends and innovation constantly seeking new ways to enhance brand storytelling
ITS AN ADDED PLUS IF YOU HAVE
Experience working in missiondriven organizations nonprofits or social impact brands
A background in video editing motion graphics or photography for social media
Familiarity with paid social strategies and influencer partnerships
Knowledge of SEO best practices for social content
YOULL BE SUCCESSFUL IF
Youre a social media native
You have your finger on the pulse of digital culture and know what works on social platforms. You thrive in fastpaced environments and know how to jump on trends while staying true to the brand.
Youre obsessed with engagement
Youre passionate about connecting with audiences and crafting content that drives shares comments and interactions.
You love storytelling
You know how to craft compelling narratives that build brand love and inspire action.
Youre highly organized and adaptable
You can juggle multiple content projects pivot when needed and thrive in a fastmoving everchanging digital landscape.
You take initiative
You dont wait for instructionsyou pitch ideas test new formats and push creative boundaries.
TEAM OVERVIEW
The Marketing & Growth team is a deeply passionate and highly skilled group of storytellers marketers and makers. We create innovative campaigns craft powerful stories and deliver worldclass experiences to help the world along with our amazing community of supporters become more aware of the global water crisis and inspire them to join us in our mission to end it.
HIRING TIMELINE
This role was posted on March 20 2025 and is estimated to remain open for 90 days.
SALARY RANGE
This is an exempt role with a range of $103910 $129890 a year.
BENEFITS & PERKS
Unlimited PTO
Summer Fridays
6week paid sabbatical leave after 5 years of employment
401k plan employer match
Medical covered at 80 Dental/Vision contributions
FSA dependent day care FSA
Employerpaid life insurance STD LTD
16week paid maternity and paternity leave for new parents
Stipends for Home office Professional Development TSA Precheck and a YoudoYou Perk
24 annual travel requirements to spend quality inperson time with the team
ORGANIZATIONAL OVERVIEW
At charity: water we believe that water changes everything. We work with local implementing partners to fund sustainable solutions that provide clean and safe drinking water to people around the world. Since 2006 with a diverse team of worldchangers and an unstoppable community of supporters weve brought clean water to more than 20 million people worldwide. With the makings of a midsize tech startup were reinventing charity through endless innovation contagious passion beautifully crafted stories and a powerful brand that inspires a new kind of generosity.
At charity: water we value every background identity and experience. We believe that a diverse team informed by different cultures and perspectives makes us stronger. We are committed to doing the work and challenging each other to be an organization in which everyone is respected and heard. We commit to providing genuine opportunities for all people to thrive. And we will continue to embed diversity inclusion belonging and equality in everything we do.
Note charity: water will never ask you for your credit card or financial information during the interview process. Should you receive a message requesting this information please mark the email as spam and reporthere.