Marketing and Media Analytics Manager
Marketing and Media Analytics Manager
Posted on :
09-04-2025
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1 Vacancy
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Job Description
Description
Responsibilities
Qualifications
The GDI&A Media Analytics Manager will lead the media analytics team providing actionable insights to optimize EUbased Ford marketing. Drive datadriven strategies to improve marketing effectiveness and ROI while supporting the transition of analytics services to GDIA. Identify opportunities for efficiency and cost reduction. Requires strong leadership technical skills and communication for crossfunctional collaboration to effectively collaborate with crossfunctional teams across Europe and North America.
Key Responsibilities:
- Transition Management:
- Manage the transition of media analytics from WPP to GDIA ensuring smooth handover meeting deadlines and mitigating risks.
- Execute transition plan with WPP GDIA and Ford marketing teams.
- Monitor progress and address challenges proactively.
- Data Analysis & Insights:
- Collaborate to develop datadriven strategies and optimize marketing across channels.
- Analyze data to develop marketing models (e.g. MMM for EU Ford Pro).
- Perform adhoc analyses to answer questions and provide campaign insights.
- Reporting & Visualization:
- Develop reports and visualizations to communicate insights to stakeholders.
- Track KPIs for media campaigns to measure effectiveness.
- Ensure data accuracy and reliability in reports and dashboards.
- Data Governance & Quality:
- Ensure data quality and naming convention adherence supporting the DPR project.
- Implement and maintain data governance policies.
- Team Leadership:
- Manage and mentor data analysts providing guidance and support.
- Foster a collaborative and innovative team.
- CrossFunctional Collaboration:
- Partner with crossfunctional teams in Europe and North America to align marketing strategies.
- Communicate complex insights to technical and nontechnical audiences.
- Cost Optimization: Identify and implement datadriven strategies to improve efficiency and reduce costs.
Qualifications:
- Bachelors degree in relevant field (Masters preferred). 812 years experience in marketing analytics.
- Proficiency in SQL Python R Tableau/Power BI. Strong analytical problemsolving and communication skills.
- Experience leading teams managing projects and transitioning services is highly desirable.
- Familiarity with digital platforms (e.g. Google Analytics) and EU data privacy (GDPR) a plus. Automotive experience preferred.
Skills:
- Data manipulation and analysis
- Experience with GCP SQL and other relational databases
- Strong understanding of marketing principles and practices
- Strong problemsolving and analytical skills
- Experience with data visualization tools such as Power BI Qlik Sense or Looker
- Vendor management skills Transition management skills
- Strong collaboration and communication skills
Responsibilities
Key Responsibilities:
- Transition Management:
- Manage the transition of media analytics from WPP to GDIA ensuring smooth handover meeting deadlines and mitigating risks.
- Execute transition plan with WPP GDIA and Ford marketing teams.
- Monitor progress and address challenges proactively.
- Data Analysis & Insights:
- Collaborate to develop datadriven strategies and optimize marketing across channels.
- Analyze data to develop marketing models (e.g. MMM for EU Ford Pro).
- Perform adhoc analyses to answer questions and provide campaign insights.
- Reporting & Visualization:
- Develop reports and visualizations to communicate insights to stakeholders.
- Track KPIs for media campaigns to measure effectiveness.
- Ensure data accuracy and reliability in reports and dashboards.
- Data Governance & Quality:
- Ensure data quality and naming convention adherence supporting the DPR project.
- Implement and maintain data governance policies.
- Team Leadership:
- Manage and mentor data analysts providing guidance and support.
- Foster a collaborative and innovative team.
- CrossFunctional Collaboration:
- Partner with crossfunctional teams in Europe and North America to align marketing strategies.
- Communicate complex insights to technical and nontechnical audiences.
- Cost Optimization: Identify and implement datadriven strategies to improve efficiency and reduce costs.
Qualifications
Qualifications:
- Bachelors degree in relevant field (Masters preferred). 812 years experience in marketing analytics.
- Proficiency in SQL Python R Tableau/Power BI. Strong analytical problemsolving and communication skills.
- Experience leading teams managing projects and transitioning services is highly desirable.
- Familiarity with digital platforms (e.g. Google Analytics) and EU data privacy (GDPR) a plus. Automotive experience preferred.
Skills:
- Data manipulation and analysis
- Experience with GCP SQL and other relational databases
- Strong understanding of marketing principles and practices
- Strong problemsolving and analytical skills
- Experience with data visualization tools such as Power BI Qlik Sense or Looker
- Vendor management skills Transition management skills
- Strong collaboration and communication skills
Required Experience:
Manager
Employment Type
Full-Time
Key Skills
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