Marketing Specialist
Marketing Specialist
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1 Vacancy
Job Description
Greenberg Traurig (GT) a global law firm with locations across the world in 15 countries has an exciting employment opportunity for you. We offer competitive compensation and an excellent benefits package along with the opportunity to work within an innovative and collaborative environment.
Join our Marketing Team as a Marketing Specialist located in our Tallahassee office.
We are seeking a professional who thrives in a fastpaced deadlinedriven environment. The ideal candidate possesses strong problemsolving and decisionmaking abilities ensuring efficiency and accuracy in every task. With a dedicated work ethic and a cando attitude you will take initiative and approach challenges with confidence and resilience. Excellent communication skills are essential for collaborating effectively across teams and delivering exceptional client service. If you are someone who demonstrates initiatives adaptability and innovation we invite you to join our team.
This role will be based in our Tallahassee office on an inoffice basis. This role reports to the Director of Marketing.
Position Summary
The Marketing Specialist will support the Tallahassee office in a variety of marketing business development and communications initiatives focused on elevating the firms brand in the Tallahassee market. The role will work directly with the office leadership while working collaboratively with and as an integral part of the firms marketing and business development team.The ideal candidate will have knowledge of the Tallahassee business market key media outlets and community organizations.
Key Responsibilities
- Develops relationships with Tallahassee attorneys to serve as point of contact for daytoday requests and marketing communications and business development needs and understand the local practices office initiatives and representations of key clients
- Assists attorneys in penetrating community industry or legal organizations in which the attorneys have an interest and desire to become involved
- Develops relationships with attorneys and helps them to identify media opportunities
- Works with the firmwide marketing team as it relates to clientfacing and internal marketing materials for the Tallahassee office including writing editing and distributing marketing materials newsletters press releases biographies seminar materials client updates website content and other client communications
- Researches drafts and edits award nominations and directories as well as maintaining a calendar of upcoming submissions
- Makes recommendations for and supports office sponsorships memberships and event attendance at client and community events in order to increase the visibility and influence of the firm in the local market. May include ad or program development and/or client outreach for participation or attendance at sponsored events
- Preparespitches and RFPs including conducting/analyzing market research and analysis on prospect companies and business sectors in coordination with practice and office professionals
- Plans organizes and hosts client events. Manages all aspects of events including concept and agenda development with attorneys contracting and coordinating all setup details with the facilities arranging for catering creating mailing lists specific to the event topic drafting invitation language sending and tracking invitations and RSVPs etc. Evaluates return on investment before and after each event and closely manage budget
- Provides social media support including drafting targeted posts and assistant with attorney trainings
- Coordinates the flow of information from attorneys to marketing professionals
- Prepares welcome materials for new attorneys
- Works with the Marketing Director to ensure content on website biographies and Qorus is current and updated as appropriate
- Assists with and manages a variety of short and longterm projects and attorney requests
Qualifications
Skills & Competencies
- A selfstarter and team player able to accept direction yet work independently
- Excellent prioritization and time management skills
- Outstanding interpersonal and communication skills both written and oral
- Flexibility and adaptability in a fastpaced work environment
- Strong clientfirst work ethic
- Remain calm in the face of pressure
- Ability to effectively interface with all levels of personnel within the organization and with external clients
- Strong attention to detail
Education & Prior Experience
- Bachelors degree is required
- Minimum of four years experience in marketing or business development
- Experience at a law firm or professional services firm is preferred
Technology
- High level of proficiency using Microsoft Office (Outlook Word Excel and PowerPoint)
GT is an EEO employer with an inclusive workplace committed to meritbased consideration and review without regard to an individuals race sex or other protected characteristics and to the principles of nondiscrimination on any protected basis.
Required Experience:
Unclear Seniority
Employment Type
Full-Time
