CRM Manager

The CRM team at Wise is expanding to consolidate our efforts to develop our global B2C communications. 

CRM at Wise is about making sure we develop the best global and regional lifecycle communications as well as keeping up with demand from other sides of the business. 

Were problem solvers we work with our Product Marketing Tech Analytics and UX Research teams to define and execute the strategy for product and marketing customer comms across multiple channels (email push notifications inapp messages)

So were looking for a CRM Manager  to join  and help drive forward our plans for our Pricing and Mission communication.

As a CRM Manager youll be instrumental in shaping and executing our communication strategy ensuring we deliver compelling customercentric messaging that leads to customers championing the Wise product and brand. 

Based in London youll work closely with the CRM team to create bestinclass customer communications leveraging industry best practices to engage and excite our audience.

This includes collaborating with the team on:

• Global and regional marketing campaigns focused on pricing our mission and how we can leverage referrals in these communications.

• Pulling data insights that will help grow your main KPIs.

• Working with data attributes and customer data to create deeply personalized campaigns.

• Generating ideas and driving initiative to grow the areas youre looking after.

Youll be responsible for:

• Managing the daytoday operations of the CRM platform (Braze) for communications related to pricingone of our missions pillarsand our mission updates.

• Own the endtoend of crosschannel campaigns (e.g. price changes marketing mission updates transactional comms surveys etc. using email push notifications and inproduct messages. 

• Own the calendar management deliverability and monthly reporting for your area.

• Implement the localisation process for the campaigns you run.

• Implement in depth personalisation in all your campaigns using customer data.

• Develop your assigned areas through strategic campaigns and tactics analyze customer data and provide insights to drive effective marketing initiatives.

• Bring growth in your area by delivering highquality work for your defined projects and campaigns. 

The role will be based in London and will deliver bestinclass customer communications following best practices agreed with the CRM team and your lead. 

Your mission:

• Own the endtoend of crosschannel campaigns (e.g. product changes marketing lifecycle transactional comms surveys etc. using email push notifications and inproduct messages. Youll focus on global marketing campaigns focused on pricing our mission and how we can leverage advocacy in these communications.

• Youll bring growth by delivering highquality work for your defined projects and campaigns. Youll get to work closely with one or more CRM Manager(s) and other stakeholders (Product Managers Pricing Specialists Researchers Analysts etc..

• You will be responsible for executing and managing the daytoday operations of the CRM platform and have an impact on team KPIs. You will contribute to the development and implementation of CRM campaigns and strategies analyse customer data and provide insights to drive effective marketing and product support initiatives.

• You can take part in projects that go beyond the remit of your current role under the guidance of your lead.

• Apply product knowledge to drive the right decisions correct channels and right approaches to take when talking to our customers.

• Responsible for email calendar management deliverability and monthly reporting.

• Implement the localisation process for Wises international campaigns.

• Work with data attributes and customer data to create deeply personalised campaigns.

• Generating ideas and driving initiative to grow the areas youre looking after.

Qualifications :

• You have mid level experience in CRM.

• You have Strong HTML Liquid (specific to our ES) or another type of language knowledge and the ability to build highly personalized logic using data.

• You are experienced in using CRM systems to build and send emails and push notifications.

• You have a lot of experience with customer segmentation.

• Youre have experience executing CRM activity in a busy environment.

• Youre analytical and have experiencing reporting on diverse CRM initiatives.

• Youre a selfstarter with strong attention to detail.

• You know how to navigate both structured and unstructured tasks

• You have experience working with multiple stakeholders at different levels of seniority.

• You have excellent communication skills and strive to have a customerfirst mindset

Additional Information :

At Wise we do things a bit differently. Theres no corporate nonsense and no oldfashioned hierarchy. Instead we work in dozens of selfsufficient autonomous teams. Think of them like startups within a startup.  

Each team picks the problems they want to solve. So theres no micromanagement. No hiding behind fancy job titles. And no one is telling you what to do. You are your own boss. But youll get tons of guidance and plenty of support from your talented supersmart teammates.  

Were going to be upfront the way we work doesnt suit everyone. But if freedom and lifeaffirming headscratching professional challenges rock your world we could be a match made in heaven.

To find out a bit more about what its like to work at Wise plus a full run through of our employee benefits visit our careers page.

Were people without borders without judgement or prejudice too. We want to work with the best people no matter their background. So if youre passionate about learning new things and keen to join our mission youll fit right in.

For everyone everywhere. Were people building money without borders  without judgement or prejudice too. We believe teams are strongest when they are diverse equitable and inclusive.

Were proud to have a truly international team and we celebrate our differences.
Inclusive teams help us live our values and make sure every Wiser feels respected empowered to contribute towards our mission and able to progress in their careers.

If you want to find out more about what its like to work at Wise visit Wise.Jobs.

Keep up to date with life at Wise by following us on LinkedIn and Instagram.

Remote Work :

No

Employment Type :

Fulltime