Senior Performance Marketing Manager ABM Digital
Senior Performance Marketing Manager ABM Digital
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$ 155370 - 186444
1 Vacancy
Job Description
Fastly helps people stay better connected with the things they love. Fastlys edge cloud platform enables customers to create great digital experiences quickly securely and reliably by processing serving and securing our customers applications as close to their endusers as possible at the edge of the Internet. The platform is designed to take advantage of the modern internet to be programmable and to support agile software development. Fastlys customers include many of the worlds most prominent companies including Vimeo Pinterest The New York Times and GitHub.
Were building a more trustworthy Internet. Come join us.
Posting Open Date: March 14 2025
Anticipated Posting Close Date*: May 14 2025
*Job posting may close early due to the volume of applicants.
Senior Performance Marketing Manager (ABM Digital)
If you are a strategic datadriven marketer who thrives in a fastpaced salesaligned environment we encourage you to consider this exciting position! Join Fastlys dynamic Digital Marketing Team and be at the forefront of driving business growth through datadriven ABM expertise. As a Performance Marketing Senior Manager you will have a tangible impact on Fastlys growth by driving strategy and of our crosschannel ABM efforts.
In this pivotal role youll be responsible for developing and executing comprehensive crosschannel digital strategies that drive pipeline influence across all of Fastlys priority growth initiatives. Youll leverage your expertise in a breadth of digital tactics including paid media organic channels and ABM platforms to create impactful campaigns that resonate with our target accounts and accelerate our sales cycle.
You will act as the strategic connector bridging the gap between channelspecific tactics and a cohesive multichannel marketing strategy ensuring all digital efforts align with our overarching business objectives. You will work closely with internal stakeholders across campaigns content product marketing marketing operations field sales and GTM teams to ensure alignment with Fastlys overarching marketing and business goals.
What Youll Do:
- ABM Strategy & : Develop and execute strategic multichannel ABM campaigns using 6sense driving pipeline growth through targeted account engagement and segmentation
- CrossChannel Optimization: Oversee and optimize crosschannel performance marketing including paid social programmatic display and search engine marketing integrating paid organic and other digital strategies to maximize demand generation and conversion
- DataDriven Optimization: Employ advanced analytics to meticulously analyze campaign performance identify key trends and generate actionable insights.
- Digital Analytics: Work with our Marketing Ops business partners to develop and refine reports and dashboards ensuring accurate tracking and attribution
- Strategic Collaboration: Collaborate crossfunctionally with sales marketing and others to align strategies and ensure seamless across all digital channels
- Budget & ROI Management: Manage budget allocations and provide databacked recommendations to maximize ROI and achieve marketing influenced pipeline goals
- Innovation & Trend Analysis: Stay ahead of digital marketing trends and innovations identifying and recommending new opportunities to enhance ABM and overall campaign effectiveness
- Experiment & Adjust: Foster a culture of experimentation designing and executing A/B tests and other datadriven experiments to continuously improve campaign performance
What Were Looking For:
- 58 years of proven experience in digital marketing consistently delivering measurable results in performance growth and ABM campaigns
- ABM platform proficiency: Handson experience with 6sense or similar platforms for targeted account engagement
- Advanced data analysis and optimization: Ability to develop and optimize multichannel campaigns using analytics and digital advertising tools and platforms.
- Proven expertise in data analysis and interpretation with the ability to translate complex data into clear actionable strategies. Deep understanding of marketing analytics and attribution models with a track record of optimizing campaigns based on data insights
- Strategic communication: Excellent communication skills capable of presenting insights to senior leadership taking feedback and finding solutions to a wide variety of challenges and opportunities
- Agile and collaborative: Proven ability to thrive in a fastpaced salesaligned environment with strong problemsolving skills
Well be super impressed if you have experience in any of the following:
- Solid understanding of security networking or related technologies
- Expertise or specialization in PLG motions ecommerce SEO Conversion Rate Optimization (CRO) growth marketing and other digital and web adjacent areas
Work Hours
This position will require you to be available during core business hours working on West Coast time zone with flexibility to meet with Global colleagues across Central East Coast as well as Europe and Asia Pacific.
Work Location(s) & Travel Requirements
This position is open to the following office location:
San Francisco CA going into the office TuesdaysThursdays
Fastly currently embraces a largely hybrid model for most roles which allows employees flexibility to split their time between the office and home.
This position may involve occasional travel to support key initiatives or collaborate with team members as required by your role or requested by your manager.
Pursuant to the San Francisco Fair Chance Ordinance and the Los Angeles Fair Chance Initiative for Hiring Ordinance we will consider for employment qualified applicants with arrest and conviction records.
Salary
The estimated salary range for this position is $155370 to $186444.
Starting salary may vary based on permissible nondiscriminatory factors such as experience skills qualifications and location.
This role may be eligible to participate in Fastlys equity and discretionary bonus programs.
Benefits
We care about you. Fastly works hard to create a positive environment for our employees and we think your life outside of work is important too. We support our teams with great benefits that start on the first day of your employment with Fastly. Curious about our offerings
We offer a comprehensive benefits package including medical dental and vision insurance. Family planning mental health support along with Employee Assistance Program Insurance (Life Disability and Accident) a Flexible Vacation policy and up to 18 days of accrued paid sick leave are there to help support our employees. We also offer 401(k) (including company match) and an Employee Stock Purchase Program. For 2025 we offer 10 paid local holidays 11 paid company wellness days.
Why Fastly
We have a huge impact.Fastly is a small company with a big reach. Not only doour customershave a tremendous user base but we also support a growing number ofopen source projects and initiatives.Outside of code employees are encouraged to share causes close to their heart with others so we can help lend a supportive hand.
We love distributed teams. Fastlys homebase is in San Francisco but we have multiple offices and employees sprinkled around the globe. As a new hire you will be able to attend our INPERSON new hire orientation in our San Francisco office! It is an exciting weeklong experience that we offer to new employees to build connections with colleagues across Fastly participate in handson learning opportunities and immerse yourself in our culture firsthand.
We value diversity.Growing and maintaining our inclusive and diverse team matters to us. We are committed to being a company where our employees feel comfortable bringing their authentic selves to work and have the ability to be successful every day.
We are passionate.Fastly is chock full of passionate people and were not one size fits all. Fastly employs authors pilots skiers parents (of humans and animals) makeup geeks coffee connoisseurs and more. We love employees for who they are and what they are passionate about.
Were always looking for humble sharp and creative folks to join the Fastly team. If you think you might be a fit please apply! A fully completed application and resume or CV are required when applying.
Fastly is committed to ensuring equal employment opportunity and to providing employees with a safe and welcoming work environment free of discrimination and harassment. Our employment decisions are based on business needs job requirements and individual qualifications. All qualified applicants will receive consideration for employment without regard to age ancestry color family or medical care leave gender identity or expression genetic information marital status medical condition national origin family or parental status physical or mental disability political affiliation protected veteran status race religion sex (including pregnancy) sexual orientation or any other characteristic protected by applicable laws regulations and ordinances.
Consistent with the Americans with Disabilities Act (ADA) and federal or state disability laws Fastly will provide reasonable accommodations for applicants and employees with disabilities. If reasonable accommodation is needed to participate in the job application or interview process to perform essential job functions and/or to receive other benefits and privileges of employment please contact your Recruiter or the Fastly Employee Relations team at or.
Fastly collects and processes personal data submitted by job applicants in accordance with ourPrivacy Policy. Please see ourprivacy notice for job applicants.
Required Experience:
Manager
Employment Type
Full Time
