Senior Performance Marketing Manager ABM Digital

Posting Open Date: March 14 2025

Anticipated Posting Close Date*: May 14 2025

*Job posting may close early due to the volume of applicants.

Senior Performance Marketing Manager (ABM Digital)

If you are a strategic datadriven marketer who thrives in a fastpaced salesaligned environment we encourage you to consider this exciting position! Join Fastlys dynamic Digital Marketing Team and be at the forefront of driving business growth through datadriven ABM expertise. As a Performance Marketing Senior Manager you will have a tangible impact on Fastlys growth by driving strategy and of our crosschannel ABM efforts.

In this pivotal role youll be responsible for developing and executing comprehensive crosschannel digital strategies that drive pipeline influence across all of Fastlys priority growth initiatives. Youll leverage your expertise in a breadth of digital tactics including paid media organic channels and ABM platforms to create impactful campaigns that resonate with our target accounts and accelerate our sales cycle.

You will act as the strategic connector bridging the gap between channelspecific tactics and a cohesive multichannel marketing strategy ensuring all digital efforts align with our overarching business objectives. You will work closely with internal stakeholders across campaigns content product marketing marketing operations field sales and GTM teams to ensure alignment with Fastlys overarching marketing and business goals.

What Youll Do:

• ABM Strategy & : Develop and execute strategic multichannel ABM campaigns using 6sense driving pipeline growth through targeted account engagement and segmentation
• CrossChannel Optimization: Oversee and optimize crosschannel performance marketing including paid social programmatic display and search engine marketing integrating paid organic and other digital strategies to maximize demand generation and conversion
• DataDriven Optimization: Employ advanced analytics to meticulously analyze campaign performance identify key trends and generate actionable insights.
• Digital Analytics: Work with our Marketing Ops business partners to develop and refine reports and dashboards ensuring accurate tracking and attribution
• Strategic Collaboration: Collaborate crossfunctionally with sales marketing and others to align strategies and ensure seamless across all digital channels
• Budget & ROI Management: Manage budget allocations and provide databacked recommendations to maximize ROI and achieve marketing influenced pipeline goals
• Innovation & Trend Analysis: Stay ahead of digital marketing trends and innovations identifying and recommending new opportunities to enhance ABM and overall campaign effectiveness
• Experiment & Adjust: Foster a culture of experimentation designing and executing A/B tests and other datadriven experiments to continuously improve campaign performance

What Were Looking For:

• 58 years of proven experience in digital marketing consistently delivering measurable results in performance growth and ABM campaigns
• ABM platform proficiency: Handson experience with 6sense or similar platforms for targeted account engagement
• Advanced data analysis and optimization: Ability to develop and optimize multichannel campaigns using analytics and digital advertising tools and platforms.
• Proven expertise in data analysis and interpretation with the ability to translate complex data into clear actionable strategies. Deep understanding of marketing analytics and attribution models with a track record of optimizing campaigns based on data insights
• Strategic communication: Excellent communication skills capable of presenting insights to senior leadership taking feedback and finding solutions to a wide variety of challenges and opportunities
• Agile and collaborative: Proven ability to thrive in a fastpaced salesaligned environment with strong problemsolving skills

Well be super impressed if you have experience in any of the following:

• Solid understanding of security networking or related technologies
• Expertise or specialization in PLG motions ecommerce SEO Conversion Rate Optimization (CRO) growth marketing and other digital and web adjacent areas

Work Hours

• This position will require you to be available during core business hours working on West Coast time zone with flexibility to meet with Global colleagues across Central East Coast as well as Europe and Asia Pacific.

Work Location(s) & Travel Requirements

This position is open to the following office location:

• San Francisco CA going into the office TuesdaysThursdays

Fastly currently embraces a largely hybrid model for most roles which allows employees flexibility to split their time between the office and home.

This position may involve occasional travel to support key initiatives or collaborate with team members as required by your role or requested by your manager.

Pursuant to the San Francisco Fair Chance Ordinance and the Los Angeles Fair Chance Initiative for Hiring Ordinance we will consider for employment qualified applicants with arrest and conviction records.

Salary

The estimated salary range for this position is $155370 to $186444.

Starting salary may vary based on permissible nondiscriminatory factors such as experience skills qualifications and location.

This role may be eligible to participate in Fastlys equity and discretionary bonus programs.

Benefits

We care about you. Fastly works hard to create a positive environment for our employees and we think your life outside of work is important too. We support our teams with great benefits that start on the first day of your employment with Fastly. Curious about our offerings

We offer a comprehensive benefits package including medical dental and vision insurance. Family planning mental health support along with Employee Assistance Program Insurance (Life Disability and Accident) a Flexible Vacation policy and up to 18 days of accrued paid sick leave are there to help support our employees. We also offer 401(k) (including company match) and an Employee Stock Purchase Program. For 2025 we offer 10 paid local holidays 11 paid company wellness days.