VP PR Communications

Are you a high energy seasoned public relations professional looking to make a difference and an impact with a fastpaced growing missiondriven organization

The National Association for Healthcare Quality (NAHQ) is one of the preeminent leaders in healthcare Quality setting the standard for workforce excellence. NAHQs purpose is to elevate the profession and advance the discipline of healthcare Quality & Safety. With innovative products and services designed for healthcare professionals and organizations we are a missiondriven organization dedicated to improving healthcare outcomes and ensuring a higher quality of care at a sustainable cost. NAHQ is widely recognized and awarded and it recently announced a strategic alliance with The Joint Commission where they endorsed NAHQs healthcare Quality competency framework and certification in healthcare Quality the CPHQ.

NAHQ seeks a dynamic Vice President of Communications & Public Relations to advance our brand reputation and leadership position in the marketplace. NAHQ has experienced significant growth and momentum over the past several years. We have set exciting new longterm strategic goals and are undergoing an organizational transformation to elevate our people processes and systems to meet these new goals.

Thats where you come in. Reporting to the Chief Marketing Officer the new position of VP of Communications & PR is integral to the achievement of our new strategic plan and will bring a successful track record and extensive experience in their field. This person will be responsible for leading the development and of NAHQs overall PR efforts executive visibility media relations content strategy thought leadership and internal communications that promote the overall NAHQ brand as well our products services events thought leadership and strategic alliances.

NAHQ serves both B2C as well as B2B audiences through its portfolio of offerings which include membership the Certified Professional in Healthcare Quality certification exam and prep materials education and professional development courses events team training and workforce consulting solutions. We are also committed to cementing NAHQ as the leader in advancing the business case for Quality through proprietary intelligence and thought leadership.

This role is supported by a Director of Communications & PR and also works in close partnership with the NAHQ CEO and other senior leaders of the organization as well as the board of directors to elevate the association through award recognition and by securing high profile speaking engagements throughout the year to enhance NAHQs brand image and reputation. This role also liaisons closely with marketing HR product and sales stakeholders across the organization.

Hybrid Work Model: Typically 12 days inoffice (near OHare free parking blue line/I90 access) with occasional travel (up to 20.

ESSENTIAL FUNCTIONS

• Develop and execute strategic integrated PR/communications plans for the organization in collaboration with senior leadership product owners sales and marketing teams.
• Work collaboratively with the NAHQ marketing team and across departments to develop and ensure activities are aligned with the organizations strategic focus and business priorities.
• Partner with NAHQ CEO CMO SMEs and NAHQ Intelligence Team in the development of thought leadership articles based on our datadriven intelligence marketing collateral and white papers.
• Leverage strong writing skills and expert storytelling ability to capture the voice of the brand and key leaders to write on their behalf. Ability to write thought leadership articles and edit/optimize articles/white papers written by NAHQ CEO or SMEs.
• Monitor daily healthcare industry news/trends and share with senior leadership and organization as a whole in a curated and highly actionable way.
• Leverage NAHQ owned data and/or synthesize industry trends and thought leadership into content strategies for paid owned and earned media.
• Develop and lead daytoday PR content calendars and communications strategies and tactics including supervision of NAHQs Director of Communications & PR and other external freelancers/consultants.
• Serve as an ambassador for the organization cultivating strong relationships with national and healthcare industry media through proactive pitching and immediate response to reporter inquiries.
• Create engaging pitches to media and acquire positive media placements in both top tier/business and leading healthcare trade publications.
• Develop marketing PR communications for both established and new products with an eye toward increasing awareness brand reputation and market share for NAHQ.
• Draft a variety of PR materials including press releases media profiles press advisories contributed articles opeds social posts and more.
• Lead development of an overarching content strategy for the brand in collaboration with marketing and key product stakeholders.
• Identify PR/communications related KPIs manage ongoing reporting and analyze results to optimize initiatives and determine most efficient spending of NAHQ resources.
• Provide strategic media relations counsel and leadership to NAHQ CEO executive leadership team and board of directors positively positioning the organization and its institutions.
• Create additional PR/engagement opportunities and press interviews around NAHQ events. NAHQ leadership awards and activities associated with NAHQs strategic alliance with The Joint Commission.
• In collaboration with the marketing team manage NAHQ presence at industry conferences/tradeshows including booth design and collateral materials to maximize NAHQ presence promote NAHQ thought leaders and leverage media opportunities.
• Develop PR plans to elevate NAHQ brand reputation CEO profile and support NAHQs speaking presence at industry trade shows. Identify and vet speaking opportunities. Assist CEO and other NAHQ leaders in the development of presentations.
• Develop SOPs and support presentation needs for speaking opportunities.
• Develop and implement communications strategies required to address crisis/disaster response if/as needed.
• Lead digital communications for PRrelated content ensuring adherence to NAHQ writing style and brand guidelines.
• Serve as contributing content provider for NAHQ including the creation and review of content for the website.
• Develop/manage content calendar and oversee creative for videos emails eNews and social posts across Facebook LinkedIn YouTube and Instagram in service of PR related communications.
• Manage development and of webinars and podcasts to promote NAHQ thought leadership and leaders.
• Collaborate with NAHQ leadership and HR staff in development of internal communications initiatives and oversight of NAHQs Glassdoor Reviews and responses.
• Collaborate as necessary with board members on governancerelated activities including the development of the NAHQ annual report monthly CEO Update monthly eNews Presidents Column etc.
• Mentor and manage the Director of Communications & PR building their capacity to manage daytoday PR functions and strategic projects.

MINIMUM QUALIFICATIONS OR EXPERIENCE

• Bachelors degree in marketing communications advertising or related field.
• 10 years of PR executive visibility media relations content strategy thought leadership experience internal/corporate communications experience.
• Combination of PR agency and clientside experience preferred though not required.
• 5 years of healthcare industry experience required; knowledge of the healthcare Quality & Safety space and established media relationships is ideal.
• Proven portfolio of writing samples including press releases executive presentations thought leadership articles/white papers and social posts.

SPECIALIZED SKILLS

• Exceptional written and oral communication skills including ability to write and edit content for all audience levels and channels.
• Experience and enthusiasm for supporting Csuite and boardlevel executives.
• Media trained with an ability to share those skills with NAHQ leadership.
• Outstanding collaboration client service project and team management skills.
• High energy level with selfdrive to achieve goals.
• Strong affinity for missiondriven fastpaced environments.
• Ability to interpret data and apply it to decisionmaking and strategy building.
• Adaptability: Demonstrate a willingness to be flexible versatile and/or tolerant in a changing work environment while maintaining effectiveness and efficiency.
• Professionalism: Superior judgment and EQ ability to interact with all levels of staff vendors and customers using appropriate demeanor appearance and highlevel of confidence. Demonstrates honesty integrity and authenticity at all times.

Compensation: $

This pay range reflects the Companys current estimate for this position at the time of posting. Compensation will be determined in accordance with applicable laws and based on the applicants skills experience knowledge and the requirements of the role. The Company reserves the right to adjust this pay range at its discretion.

Benefits: Medical Dental Vision STD LTD 401K w/ direct contribution Life AD&D HSA FSA Wellness Program Identity Theft Insurance Pet Insurance Flexible Time Off Policy Paid Parental Leave

The benefits offerings are reviewed on an annual basis and are governed by the terms of the applicable plan documents.

NAHQ is an equal opportunity (EEO) employer. We hire without regard to age color disability gender marital status national origin race religion sex sexual orientation veteran status or any other status protected by applicable law.