Subaru Event Brand Coordinator
Subaru Event Brand Coordinator
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Job Description
Findlay is one of the largest & fastest growing automotive groups in Southwest U.S. Were seeking top talent to help grow our business and keep up with the high demand in our marketing department.
This is a fulltime position that offers great compensation. This is a great opportunity for a qualified applicant offering great stability with a growing business. Our mission is to create an atmosphere that promotes honesty integrity and respect.
We are looking for a wellrounded creative and passionate candidate to join our team with the primary focus of amplifying the visibility of the Subaru Love Promise and improving Findlay Subaru of Las Vegass local growth through events that effectively communicate the Subaru Love Promise and its causes and passions. Candidate will assist in developing maintaining and executing a portfolio of strategic partnerships and events on a local scale planning and overseeing events and event calendar event marketing while delivering on event objectives for Findlay Subaru of Las Vegas. The partnerships and events support Subaru brand goals by providing unique Subaru experiences that build brand equity drive consideration and increase owner loyalty. Use of these experiences and partnerships are to demonstrate the Subaru Love Promise show support of Subaru owner passion points and create memorable consumer journey touch points. Candidate will take responsibility of Findlay Subaru of Las Vegas social media channels for the purpose of marketing events the Subaru brand and the retailers brand and offerings. This is a fulltime hourly position schedule Monday to Friday but will also include weekends or evenings as required by event schedule. Pay will be commensurate with experience.
Essential Functions and Responsibilities:
Assist in executing and tracking marketing initiatives and activities
Maintain online submissions of local Love Promise Stories
Maintain and strengthen the overall brand through all media avenues
Develop and lead engaging experiential marketing series with partners and thirdparty event vendors that resonate with our customers and target audiences support Subaru vehicle launches showcase our vehicles and integrate the Subaru Love Promise
Oversee all event operations under the direction of the Marketing Director
Brainstorm and implement event plans and concepts
Understand the requirements and details of each event
Assist in handling the logistics of event and in securing event partners/sponsors as well as necessary paperwork
Conduct short and longterm planning and organization for events
Serve as ontheground support and fulfilling daytoday administration of events activities and volunteers
Maintain responsibility for lead generation at events
Evaluate events success and create postevent reports
Ensure that partnerships are mutually beneficial and strategically support Findlay Subaru of Las Vegas business and marketing objective
Apply continuous improvement to existing projects and partners by finding more significant Return on Investment (ROI) from partnerships leveraging all partner benefits exploring new mutual benefits and finding greater efficiencies
Serve as a conduit of information between Findlay Subaru of Las Vegas our partners and the public. Oncamera event interviews and social media appearances will be frequent
Ensure that events and partnerships (including partnership stories) are shared and promoted via Findlay Subaru of Las Vegasowned communications via Relationship Marketing Social Media Internal Communications and Website Operations
Create content and maintain consistent posts on all social media platforms to highlight events the Subaru brand and Findlay Subaru of Las Vegas
Assist in planning and production of relevant broadcast spots and longer form content for social media instore and internal distribution
Assist with design elements when creating promotional materials
Cycle and maintain uptodate POP marketing materials
Qualifications / Requirements
Bachelors Degree in Marketing/Communications preferred or minimum four years relative work experience
Project coordination experience
Ability to effectively multitask and successfully prioritize tasks and deadlines
Excellent organizational interpersonal and administrative skills
Superb written and verbal communication skills
Critical thinker with strong problem solving and research proficiency
Ability to comprehend and interpret media and marketing strategies
Experience with nonprofits cause marketing brand partnerships contract negotiations or experience related to these areas
Proficiency with social media platforms and business friendly social media marketing practices
Proficiency with Microsoft Office Suite
Proficiency with Adobe Creative Suite or other creative software
Some video production and nonlinear editing experience
Will occasionally require ability to lift 50lbs and stand for extended periods
Required Experience:
IC
Employment Type
Full-Time
