VP Integrated Marketing Demand Generation

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Work Location: Atlanta GA

The Vice President of Integrated Marketing and Demand Generation at Emory Healthcare will be responsible for leading the development and of integrated marketing strategies designed to drive patient acquisition retention and engagement across all service lines.

This role is critical in creating and executing multichannel marketing campaigns that align with Emory Healthcares brand mission and business objectives.The VP will lead a team that drives demand generation efforts leveraging datadriven insights personalized marketing tactics and innovative strategies to fuel growth across both consumer and B2B segments.

This position requires a strategic and resultsoriented leader with a deep understanding of the healthcare marketing landscape digital marketing and performance measurement.

Integrated Marketing Strategy Development:

1. Lead the creation and of comprehensive datadriven integrated marketing strategies that support Emory Healthcares overall goals including patient acquisition retention and brand awareness.

2. Ensure a cohesive and consistent brand message across all marketing channels (digital print social experiential etc. to create a unified patientcentric experience

3. Collaborate with clinical leadership service line managers and other stakeholders to align marketing efforts with business objectives and ensure relevance to target audiences.

Demand Generation Leadership:

1. Drive demand generation strategies to generate qualified leads increase patient appointments and fuel longterm growth across Emory Healthcares service lines

2. Implement marketing automation tools and workflows to nurture leads through the entire funnel from awareness to conversion and retention

3. Develop targeted campaigns focused on new patient acquisition ongoing patient engagement and referral generation leveraging digital channels such as paid search display SEO email and social media

CrossChannel Campaign Management:

1. Lead multichannel marketing campaigns to increase awareness and drive patient actions ensuring that campaigns are seamlessly integrated across digital offline and experiential touchpoints

2. Oversee the creation of content creative assets and messaging that resonates with various patient segments including prospective patients existing patients and caregivers

3. Optimize campaigns for performance across paid earned and owned media channels to maximize return on investment (ROI) and impact

DataDriven Marketing and Analytics:

1. Use data analytics and performance metrics to inform decisionmaking optimize campaigns and ensure alignment with business objectives

2. Develop reporting frameworks to measure and track the effectiveness of integrated marketing and demand generation efforts providing regular updates and insights to senior leadership

3. Leverage segmentation personalization and automation techniques to enhance targeting and improve marketing ROI

Team Leadership and Development:

1. Lead and mentor a diverse team of marketing professionals ensuring they have the tools resources and support to execute integrated marketing and demand generation initiatives effectively

2. Foster a culture of collaboration creativity and resultsdriven performance within the marketing team

3. Set clear goals and expectations for the team guiding them through continuous learning and professional development opportunities

Collaboration with Internal Stakeholders:

1. Work closely with the executive leadership team clinical units and other departments to ensure marketing strategies align with Emory Healthcares strategic initiatives

2. Collaborate with the digital content and design teams to ensure all marketing assets are aligned with brand standards and patient engagement goals

3. Engage with IT data analytics and operations teams to leverage the latest technologies and insights for improved patient acquisition and retention efforts

Market Research and Competitor Insights:

1. Lead market research initiatives to understand patient needs behaviors and market trends in the healthcare industry

2. Analyze competitor marketing strategies and market conditions to identify opportunities for differentiation and growth

3. Stay current with healthcare marketing trends digital advancements and regulatory changes to ensure Emory Healthcare remains a leader in patient engagement

Budget and Resource Management:

1. Manage the marketing budget for integrated marketing and demand generation activities ensuring that resources are allocated efficiently across highimpact campaigns

2. Ensure all campaigns are executed on time and within budget while maximizing efficiency and performance

3. Manage relationships with external agencies vendors and partners as needed to support campaign

MINIMUM QUALIFICATIONS:

• Bachelors degree in Marketing Business Healthcare Administration or a related field Experience
• 10 years of experience in integrated marketing demand generation or digital marketing with at least 5 years in a leadership role preferably in the healthcare or healthcare services sector

Skills:

• Proven track record of developing and executing integrated marketing strategies that drive measurable results in patient acquisition and retention
• Expertise in demand generation lead nurturing and the use of marketing automation tools to optimize campaign effectiveness and improve ROI
• Strong understanding of the healthcare landscape including patient behavior healthcare regulations and the unique challenges and opportunities in healthcare marketing
• Demonstrated experience in digital marketing (SEO SEM paid search content marketing social media etc. along with a strong command of analytics tools and platforms to drive performance
• Exceptional leadership communication and interpersonal skills with the ability to collaborate across teams and influence senior stakeholders
• Datadriven decisionmaker with a strong analytical mindset and experience in tracking and measuring campaign performance

Preferred Qualifications:

• Masters degree in Marketing Business Healthcare Administration or a related field

JOIN OUR TEAM TODAY! Emory Healthcare (EHC) part of Emory University (EUV) is the most comprehensive academic health system in Georgia and the first and only in Georgia with a Magnet designated ambulatory practice. We are made up of 11 hospitals4 Magnet designated the Emory Clinic and more than 425 provider locations. The Emory Healthcare Network established in 2011 is the largest clinically integrated network in Georgia with more than 3450 physicians concentrating in 70 different subspecialties.

Emory is an equal opportunity employer and qualified applicants will receive consideration for employment without regard to race color religion sex national origin disability protected veteran status or other characteristics protected by state or federal law.

Emory Healthcare is committed to providing reasonable accommodations to qualified individuals with disabilities upon request. To request this document in an alternate format or to request a reasonable accommodation please contact Emory Healthcares Human Resources at Please note that one weeks advance notice is preferred.