Lead - Content Copy

JOB DESCRIPTION 179

Lead Content and Copy

Godrej Industries Group (GIG)

Mumbai Maharashtra India

Job Title: Lead Content and Copy

Job Type:Permanent Fulltime

Function: Corporate Brand and Communications

Business: Godrej Industries Group

Location: Mumbai Maharashtra India

About Godrej Industries Group (GIG)

At the Godrej Industries Group we are privileged to serve over 1.1 billion consumers globally through our businesses with market leadership positions in the consumer products real estate agriculture financial services and chemicals industries.

Corporate Brand and Communications

The Corporate Brand and Communications function at Godrej Industries Group manages one of the most extensive PR and Corporate Brand communication mandates in India. Its operational scope includes PR digital PR influencer engagement managing the Masterbrand creative services managing key opinion leaders and building communities. They also dabble in researchdriven narratives owned experiential media platforms measurement analytics ORM crisis management and external brand alliancesall aimed at effectively sharing the Godrej story with over 1.1 billion customers globally.

The team has consistently been the most awarded in the country for excellence in corporate communications and branding. Godrej Industries has won prestigious accolades including the Diamond SABRE Award for Reputation Management and Company of the Year. Ranked #1 in a row for six years in Reputation Todays Top 30 Communications Teams in India the team is also listed in Exchange4medias Top 25 Brands with Best InHouse Communications Professionals 2024. They have also been recognised as the best communications team in Asia Pacific by PR Awards Asia powered by PR Week Asia and Campaign AsiaPacific.

In the last 18 months the team has secured over 60 national and international awards from platforms such as Fulcrum IPRCCA PR Awards Asia Sabres and Campaign India PR Awards to name a few.

About the role

As Lead Content and Copy you will be the driving force behind creating compelling highimpact stories that capture the essence of Godrejs diverse businesses. This role presents a unique opportunity to shape the narrative of one of Indias most iconic brands and leave your mark on industries and geographies across the globe. Your work will directly influence how our brand is perceived driving engagement and reinforcing our leadership in multiple sectors.

Key Responsibilities:

1. Content strategy and development
   • Spearhead the development and of a comprehensive grouplevel content strategy to amplify the Masterbrands vision and purpose
   • Produce highquality copy and narratives tailored for digital traditional and electronic formats ensuring the content resonates with diverse audiences
   • Exhibit expertise in crafting scripts copywriting speech writing and shortform content that tells compelling business stories
2. Brand storytelling and messaging
   • Collaborate closely with internal teams and external partners to craft inspiring brand stories that engage global audiences
   • Ensure seamless messaging consistency across all touchpoints including digital platforms traditional media and corporate communications
3. Thought leadership and editorial oversight
   • Drive thought leadership initiatives by curating and producing articles blogs and opeds for senior leadership positioning the brand as an industry leader
   • Provide editorial oversight and refine content from various teams to ensure alignment with the Masterbrands tone style and strategic objectives
4. Stakeholder collaboration
   • Partner with both traditional and digital PR teams to align messaging strategies across multiple businesses ensuring cohesive storytelling
   • Collaborate with inhouse and external creative agencies media partners and crossfunctional teams to design and execute impactful campaigns and storytelling initiatives
5. Innovation in content creation
   • Identify and integrate emerging trends in content creation and storytelling into the brands overarching communication strategy
   • Leverage cuttingedge digital platforms to amplify the reach and impact of brand narratives staying ahead of industry trends

Experience:

• 810 years of experience in content creation brand storytelling or corporate communications ideally in multibusiness or corporate environments
• Proven track record of leading contentdriven initiatives that enhance brand equity and foster audience engagement
• A passion for creative storytelling with a natural ability to captivate diverse audiences

Skills

• Exceptional writing and editing skills demonstrated through a portfolio of impactful content across multiple formats and channels
• Strong strategic thinking with the ability to translate brand objectives into engaging audiencecentric content strategies
• Proficiency in collaborating with creative agencies managing content workflows and ensuring highquality output
• Strong interpersonal and collaboration skills with the ability to work seamlessly across diverse teams and departments
• Unwavering attention to detail ensuring the highest standard of excellence in every piece of communication

Whats in it for you

Be an equal parent

Childcare benefits for the birthing parent commissioning parent (in case of surrogacy) or adoptive parent and their partners

• 6 months of paid leave for primary caregivers flexible work options on return for primary caregivers
• 2 months paid leave for secondary caregivers
• Caregiver travel for primary caregivers to bring a caregiver and children under a year old on work travel

Coverage for childbirth and fertility treatment

No place for discrimination at Godrej

Genderneutral antiharassment policy

Same sex partner benefits at par with married spouses

Coverage for gender reassignment surgery and hormone replacement therapy

Community partnerships and advocacy

Persons with Disability (PwD) care

We are selfish about your wellness

Comprehensive health insurance plans as well as accident coverage for you and your family with topup options

Elder care for those who might need to extend support to senior family members

Preventative healthcare support

Outpatient Department (OPD) coverage including vaccinations dental vision etc.

Uncapped sick leave

Flexible work options including remote working and parttime work

Mental wellness and selfcare programmes resources and counselling

Celebrating wins the Godrej Way

Structured recognition platforms for individual team and businesslevel achievements

Digital and offline instant recognition platforms.

An inclusive Godrej

Before you go there is something important we want to highlight. There is no place for discrimination at Godrej. Diversity is the philosophy of who we are as a company. And has been for over a century. Its not just in our DNA and nice to do. Being more diverse especially having our team members reflect the diversity of our businesses and communities helps us innovate better and grow faster. We hope this resonates with you.

We take pride in being an equal opportunities employer. We recognise merit and encourage diversity. We do not tolerate any form of discrimination on the basis of nationality race colour religion caste gender identity or expression sexual orientation disability age or marital status and ensure equal opportunities for all our team members.

If this sounds like a role for you apply now!

We look forward to meeting you.

Required Experience:

Director