Marketing Strategist for Law Firm
Marketing Strategist for Law Firm
Posted on :
08-04-2025
Employer Active
1 Vacancy
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Yearly Salary
$ 79800 - 100000
Vacancy
1 Vacancy
Posted on :
08-04-2025
Job Description
Benefits:
- 401(k)
- Company parties
- Dental insurance
- Free food & snacks
- Health insurance
- Vision insurance
- Bonus based on performance
- Competitive salary
- Employee discounts
- Flexible schedule
- Opportunity for advancement
- Paid time off
- Training & development
Why Join Javaheri & Yahoudai A Professional Law Corporation
- Competitive salary
- Growth opportunities in a fastgrowing legal firm
- Collaborative and innovative digital marketing team
- Access to cuttingedge marketing tools and AIdriven automation
- Opportunities to take ownership of strategic initiatives and contribute to the firms longterm digital success
Position Overview
The Marketing Strategist is responsible for developing executing and optimizing marketing campaigns to drive client acquisition brand awareness and engagement while ensuring compliance with the California State Bar marketing regulations.
This role requires expertise in SEO paid advertising (PPC) AIdriven automation social media management content creation SMS marketing email marketing video production chatbot optimization and community engagement.
The ideal candidate is datadriven creative and performanceoriented with a track record of successful legal marketing strategies that generate highquality leads and improve conversion rates.
Key Responsibilities
1. Lead Generation & Client Acquisition
- Develop and manage multichannel digital marketing campaigns (Google Ads Facebook Ads TikTok YouTube Instagram) to generate qualified personal injury and elder abuse leads.
- Optimize SEO and PPC strategies to improve conversion rates and reduce cost per acquisition (CPA).
- Implement email lead magnets to attract and nurture highintent clients.
- Execute competitor ad strategy monitoring to stay ahead of market trends.
- Track and analyze conversion metrics making datadriven decisions to improve marketing performance.
2. SMS Marketing & FollowUps
- Develop and execute SMS campaigns to nurture leads and improve engagement.
- Responsibilities include:
- Content Generation Create legally compliant and compelling SMS messages.
- Competitor Analysis Analyze competitor SMS strategies for refinement.
- Lead FollowUps Automate and personalize SMS sequences to maximize conversion.
- AIBased SMS FollowUps Implement AIdriven messaging for improved efficiency.
3. Video Marketing Strategy
- Develop and execute video content strategies to enhance brand visibility and engagement.
- Responsibilities include:
- ShortForm Video Content Generation Create engaging shortform videos for TikTok Instagram Reels and YouTube Shorts.
- CalltoAction (CTA) Integration Strategically place CTAs in videos to increase conversions.
4. AI Chatbot & Automation
- Manage and optimize AI chatbots to enhance customer interactions and streamline communication.
- Responsibilities include:
- 24/7 Response to Inquiries Ensure AI chatbot provides immediate highquality responses.
- Dynamic Q&A Based on User Input Implement AIdriven interactive Q&A to improve client engagement.
5. Community Engagement & Event Marketing
- Develop strategies to increase brand visibility and credibility through public outreach.
- Responsibilities include:
- Event Sponsorships & Workshops Identify and execute sponsorships and legal workshops to establish authority in the field.
6. Branded Takeaways & Swag
- Create custombranded promotional items to enhance brand recognition and client retention.
- Responsibilities include:
- Design and Develop Swag & Promotional Materials Strategically create and distribute branded items for firmsponsored events and trade shows.
7. Advertising Compliance & Legal Marketing Regulations
- Ensure all ads comply with California State Bar advertising guidelines and ethical standards.
- Maintain legal accuracy in all marketing materials by collaborating with attorneys.
- Execute AIoptimized followups to increase conversions and engagement.
8. Performance Tracking & Optimization
- Track key performance indicators (KPIs) such as CTR CPC CPA sentiment score and campaign ROI for continuous improvement.
- Conduct monthly competitor analysis reports to evaluate ad positioning and market trends.
- Provide monthly performance reports with insights into lead trends advertising effectiveness and areas for optimization.
- Utilize Google Analytics SEMrush CallRail and CRM tools to track and optimize digital performance.
Compensation: $79800.00 $100000.00 per year
Founded by attorneys Jason B. Javaheri and Yosi Yahoudai the law firm of J&Y is committed to fighting for those who have been injured in an accident. Through our many years of personal injury practice we know how difficult recovering can be as you try to get back to your normal routine. We will offer you our compassion and knowledge and give you peace of mind as we fight to obtain the compensation you deserve.
The law firm of J&Y serves clients in Los Angeles San Diego Orange County San Bernardino County San Francisco County Sacramento County and all of California. Our highlyskilled legal team will diligently serve your needs throughout the duration of your case.
Employment Type
Full-Time
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