Multi-Platform Sales Manager

CHICOPEE Mass. (WWLP) WWLP22News (NBC) has a fulltime opening for a MultiPlatform Sales Manager. This is an opportunity for a leader with the right qualities who creates a positive culture through strong leadership clear direction effective coaching a proven recruiting track record and a vision of longterm success.

We are seeking a dynamic teamfocused resultsdriven Sales Manager. The ideal candidate will have a strong background in leading highfunctioning teams of sellers focused on broadcast and digital advertising solutions. This role requires a strategic leader who can drive revenue growth through innovative multiplatform sales strategies while expanding relationships with clients.

About WWLP22News Sales Team: WWLP22News team of experienced consultants offers a onestopshop approach for marketing needs. Our client centric process yields the opportunity to solve the most challenging needs for businesses by offering customized solutions. Our strategies always reach a wide audience of viewers across multiple screens and platforms. We are committed to being trusted partners with clients every step of the way from collaboration to reporting.

Responsibilities:

• Reports to the Director of Sales and leads a team of sellers in developing and executing sales strategies that result in driving revenue for our partner advertisers while exceeding our business revenue targets.
• Inspire coach and train your team of local Account Executives to exceed their goals.
• Drive local revenue growth and increase revenue share for the station and company.
• Develops and executes sales strategies which result in exceeding revenue targets in local new business and digital revenue.
• Drives new business development.
• Oversight of all TV and digital sales products for your unit.
• Drives accountability for AEs to achieve budgets across all revenue streams.
• Coach Account Executives to enhance skills in prospecting strategies negotiating and closing deals across all platforms.
• Assist with recruitment of talented sales professionals.
• Makes decisions regarding hiring evaluation promotion and operation of account executives and sales assistants.
• Lead digital marketing services sales efforts focused on metricdriven success.
• Develop media strategies for growth based on overall advertising goals/objectives.
• Perform indepth data analysis to deliver actionable insights & recommendations that influence short term / long term digital media strategy.
• Evaluate KPIs and optimize campaign performance using a data driven approach.
• Educate advertisers on performance metrics insights and how to achieve greater results.
• Train and collaborate with AEs to enhance their understanding of digital products.

Qualifications:

• Prefer a minimum of three years experience leading account executives preferably in the broadcast and digital field.
• Experience guiding directing and motivating a team including setting performance standards and monitoring performance.
• Experience executing longrange objectives set by the Director of Sales.
• Ability to identify the developmental needs of others and to coach mentor or otherwise help others to improve their knowledge or skills.
• Strong organizational skills attention to detail excellent followup resourceful and selfmotivated.
• Ability to multitask and prioritize with multiple pending deadlines.
• Knowledge of prevailing digital technologies such as Google Analytics ad tagging SEM/SEO social media OTT/CTV behavioral and contextual targeting
• Very strong computer skills proficiency in PowerPoint Excel Word Teams Zoom Facebook etc.
• Experience with Wide Orbit Matrix Nielsen ComScore and media sales is a plus
• Able to promote a winning positive sales culture. Be a team player. Be resilient and consistent. Have passion for the business the job and helping clients to be successful.
• Valid drivers license with an acceptable driving record