Director Web Marketing
Director Web Marketing
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$ 181220 - 217464
1 Vacancy
Job Description
Fastly helps people stay better connected with the things they love. Fastlys edge cloud platform enables customers to create great digital experiences quickly securely and reliably by processing serving and securing our customers applications as close to their endusers as possible at the edge of the Internet. The platform is designed to take advantage of the modern internet to be programmable and to support agile software development. Fastlys customers include many of the worlds most prominent companies including Vimeo Pinterest The New York Times and GitHub.
Were building a more trustworthy Internet. Come join us.
Posting Open Date: March 14 2025
Anticipated Posting Close Date: May 14 2025
*Job posting may close early due to the volume of applicants.
Director Web Marketing:
Were seeking a datadriven and resultsoriented Director of Web Marketing to lead our B2B digital strategy. This role will drive website traffic enhance user engagement and maximize conversions through innovative digital initiatives and a focus on PLG and ecommerce practices. The ideal candidate is a handson leader with expertise in web analytics conversion rate optimization and crossfunctional collaboration.
What Youll Do:
- Drive DataDriven Strategy: Utilize analytics tools including Google Analytics (GA4 Google Search Console (GSC) Looker and others to assess performance set KPIs and deliver actionable insights for continuous optimization.
- Optimize Web Experience: Lead website and digital platform optimization ensuring a userfriendly experience that maximizes conversions and customer satisfaction.
- Develop & Execute Digital Strategy: Create and implement comprehensive digital strategies targeting our ICP and key personas to increase traffic and engagement.
- Maximize Conversion Rates (CRO): Implement A/B testing personalization and user journey mapping to optimize conversion rates.
- Enhance SEO & Content: Collaborate with SEO and content teams to improve organic search performance and align content with digital marketing goals.
- Lead CrossFunctional Initiatives: Drive projects from conception to completion aligning with executive and stakeholder objectives and fostering collaboration across marketing product and sales teams.
- Innovate & Stay Current: Stay ahead of digital marketing trends and emerging technologies to continuously improve our digital strategy.
- Team Leadership: Lead and mentor a small agile team fostering collaboration and driving high performance.
What Were Looking For:
- Bachelors degree (Marketing Business Digital Media Economics Math Computer Science Information Systems or related field).
- 10 years of experience in digital marketing web strategy and user experience with a proven track record of increasing website traffic and conversions.
- Expertise in web analytics tools (Google Analytics Google Search Console Looker) and CRO techniques.
- Strong understanding of digital marketing channels (SEO SEM content social email paid advertising).
- Demonstrated ability to develop and execute innovative digital strategies.
- Experience with A/B testing user journey mapping and user experience optimization.
- Strong analytical skills with the ability to translate data into actionable insights.
- Proven leadership and team management skills.
- Excellent communication and presentation skills.
- Highly creative innovative and resultsoriented.
- Experience working with SaaS companies who target developers and technical audience is a big plus.
Work Hours
This position will require you to be available during core business hours working on West Coast time zone with flexibility to meet with Global colleagues across Central East Coast as well as Europe and Asia Pacific.
Work Location(s) & Travel Requirements
This position is open to the following office location:
San Francisco CA going into the office TuesdaysThursdays
Fastly currently embraces a largely hybrid model for most roles which allows employees flexibility to split their time between the office and home.
This position may involve occasional travel to support key initiatives or collaborate with team members as required by your role or requested by your manager.
Pursuant to the San Francisco Fair Chance Ordinance and the Los Angeles Fair Chance Initiative for Hiring Ordinance we will consider for employment qualified applicants with arrest and conviction records.
Salary
The estimated salary range for this position is $181220 to $217464.
Starting salary may vary based on permissible nondiscriminatory factors such as experience skills qualifications and location.
This role may be eligible to participate in Fastlys equity and discretionary bonus programs.
Benefits
We care about you. Fastly works hard to create a positive environment for our employees and we think your life outside of work is important too. We support our teams with great benefits that start on the first day of your employment with Fastly. Curious about our offerings
We offer a comprehensive benefits package including medical dental and vision insurance. Family planning mental health support along with Employee Assistance Program Insurance (Life Disability and Accident) a Flexible Vacation policy and up to 18 days of accrued paid sick leave are there to help support our employees. We also offer 401(k) (including company match) and an Employee Stock Purchase Program. For 2025 we offer 10 paid local holidays 11 paid company wellness days.
Why Fastly
We have a huge impact.Fastly is a small company with a big reach. Not only doour customershave a tremendous user base but we also support a growing number ofopen source projects and initiatives.Outside of code employees are encouraged to share causes close to their heart with others so we can help lend a supportive hand.
We love distributed teams. Fastlys homebase is in San Francisco but we have multiple offices and employees sprinkled around the globe. As a new hire you will be able to attend our INPERSON new hire orientation in our San Francisco office! It is an exciting weeklong experience that we offer to new employees to build connections with colleagues across Fastly participate in handson learning opportunities and immerse yourself in our culture firsthand.
We value diversity.Growing and maintaining our inclusive and diverse team matters to us. We are committed to being a company where our employees feel comfortable bringing their authentic selves to work and have the ability to be successful every day.
We are passionate.Fastly is chock full of passionate people and were not one size fits all. Fastly employs authors pilots skiers parents (of humans and animals) makeup geeks coffee connoisseurs and more. We love employees for who they are and what they are passionate about.
Were always looking for humble sharp and creative folks to join the Fastly team. If you think you might be a fit please apply! A fully completed application and resume or CV are required when applying.
Fastly is committed to ensuring equal employment opportunity and to providing employees with a safe and welcoming work environment free of discrimination and harassment. Our employment decisions are based on business needs job requirements and individual qualifications. All qualified applicants will receive consideration for employment without regard to age ancestry color family or medical care leave gender identity or expression genetic information marital status medical condition national origin family or parental status physical or mental disability political affiliation protected veteran status race religion sex (including pregnancy) sexual orientation or any other characteristic protected by applicable laws regulations and ordinances.
Consistent with the Americans with Disabilities Act (ADA) and federal or state disability laws Fastly will provide reasonable accommodations for applicants and employees with disabilities. If reasonable accommodation is needed to participate in the job application or interview process to perform essential job functions and/or to receive other benefits and privileges of employment please contact your Recruiter or the Fastly Employee Relations team at or.
Fastly collects and processes personal data submitted by job applicants in accordance with ourPrivacy Policy. Please see ourprivacy notice for job applicants.
Required Experience:
Director
Employment Type
Full Time
