Retail Marketing Director

Aroma360 is a boutique Scent Marketing and Branding company that specializes in providing the highestquality essential oilbased scenting solutions to businesses and individuals all around the world. As the only fullservice scent company Aroma360 guides clients from concept and development to strategic implementation while priding themselves on exceptional customer service every step of the way. Aroma360 is continuously raising the bar for healthy scenting solutions in the industry!

Were looking for a Retail Marketing Director to join our team!

We are seeking a dynamic highly driven Retail Marketing Director to bridge the gap between our internal marketing department and the individual marketing teams of the premier malls where our stores are located. This role is vital in aligning instore activations with digital strategy ensuring brand consistency and maximizing visibility both online and offline. The ideal candidate is a natural collaborator strategic thinker and handson executor who thrives in both boardrooms and retail floors.

Key Responsibilities

1. Mall & Retail Partner Collaboration

• Serve as the primary liaison with the marketing directors of all malls where we operate 20 locations).

• Collaborate to plan and execute inmall activations seasonal events popups and partnership campaigns.

• Coordinate malllevel marketing initiatives including:

  • Billboard placements

  • Digital signage

  • Social media crosspromotion

  • Website integrations on mall platforms

  • Inclusion in mall newsletters gift guides and influencer programs

2. Integrated Marketing Strategy

• Partner with the internal marketing team to seamlessly integrate physical retail strategies with digital marketing campaigns.

• Ensure alignment between corporate branding and local instore experiences.

• Track analyze and report on the effectiveness of omnichannel campaigns adjusting tactics based on realtime data.

3. LocationSpecific Market Research Events &

• Travel frequently to all retail locations to:

  • Build strong relationships with store managers

  • Work with internal teams to execute monthly events in all stores

  • Conduct onsite audits and identify hyperlocal marketing opportunities

  • Analyze the surrounding environment (residential vs. commercial) to tailor campaigns per location

  • Collaborate with local businesses and property managers for crosspromotions or community activations

4. Marketing ROI & Performance Reporting

• Maintain a clear calendar of activations campaigns and seasonal efforts.

• Evaluate campaign performance metrics by location.

• Create strategic recommendations based on foot traffic sales data demographic insights and customer feedback.

What Were Looking For

• 5 years of experience in retail marketing with a strong focus on brickandmortar locations experiential marketing or mallbased retail.

• Proven ability to develop and execute instore events seasonal campaigns and crosspromotional partnerships.

• Experience working with mall marketing teams and property managers to coordinate promotional activities.

• Deep understanding of how to align physical retail with digital strategy for a cohesive brand experience.

• Strong analytical mindset with experience using data (foot traffic sales performance customer behavior) to drive decisionmaking.

• Willingness to travel frequently and work closely with local store teams.

• Exceptional collaboration communication and relationshipbuilding skills.

• A handson proactive mindsetable to balance strategic planning with ontheground .

• Education: Bachelors degree in Marketing Communications Business or a related field (Masters degree a plus).

Joining our team comes with a range of exciting benefits to support your health wellbeing and professional growth including:

• Health coverage including dental and vision insurance
• Life insurance
• PTO
• 401K
• Employee discount on our products and services.
• Fun and exciting company events.

Our organization is an equal opportunity employer and does not discriminate against any candidate based on race color religion sex sexual orientation gender identity national origin veteran or disability status or any other legally protected characteristics. We are committed to promoting diversity equity and inclusion in our workplace and welcome candidates from all backgrounds to apply for any open positions.