Research Analyst - Marketing Insights Analytics
Research Analyst - Marketing Insights Analytics
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Job Description
Location: Miami
The Marketing Insights & Analytics team is tasked with proving and improving the value of X as well as demonstrating the value of our audience to the marketplace. Our team seeks to understand how consumers think feel and behave on X. Through a combination of ad campaign measurement and marketfacing thought leadership projects we use data to uncover who our audiences are and how they react to advertising. Recent examples include demonstrating the brand impact value of our Amplify ad products as well as showing how X is the goto social platform for Olympics content.
What Youll Do
The Research Analyst is a position for candidates with research experience and who have a bachelors degree in behavioral or quantitative social sciences or a related subject. You will work as part of a team responsible for delivering insights and ad effectiveness measurement. You will own campaign measurement for a set of clients; this will require oversight of 15 or more projects at once. This includes preparing and setting up surveys monitoring progress of infield research extracting data presenting research findings to internal and external clients and facilitating custom requests. You will also participate and lead thoughtleadership research that spans multiple verticals and markets where the goal is uncovering broader insights about Xs audience and how advertising performs on X.
Who You Are
You have a strong quantitative background
You enjoy working with data with experience in designing behavioral research or experiments and analyzing datasets
You have experience using statistical techniques to draw insights from data you then use to make informed recommendations
You have a clientresponsive customer service mindset; this is a role that blends analytical acumen with interpersonal skill
You have attention to detail and are highly organized
You are a selfstarter who takes initiative (e.g. could befriend colleagues outside of reporting lines in different geographies for knowledge sharing)
You can balance the need for quick turnaround with longerterm strategic efforts
You have strong teamwork and collaboration skills (e.g. could manage a project with a 3rdparty vendor)
You have a passion for consumer internet and social media
Youre able to navigate ambiguity in a highpaced startup environment
Requirements
BA/BS degree required preferably in social sciences statistics or related quantitative field
4 years of quantitative media research market research or analytics experience
Experience using descriptive and inferential statistical techniques to draw insights from data
Experience with Structured Query Language (SQL) on largescale data sets; if this experience is lacking then training will be available and expected.
Experience using statistical packages (SAS SPSS STATA R Matlab) or general programming experience is highly preferred.
Prior experience at an insights/analytics vendor advertising agency or on an ad sales research team is a plus
Spanish speaking is a MUST
Required Experience:
IC
Employment Type
Full-Time
