Demand Creation Marketing Manager US
Demand Creation Marketing Manager US
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Salary Not Disclosed
1 Vacancy
Job Description
Position Summary
Austin Texas (Hybrid)
We are looking for a dynamic Demand Creation Marketing (ABM) Manager to support the Thales Application and Data Security businesses.
In this role you will develop execute and measure an integrated demand generation and account based marketing plan aimed at generating pipeline as well as accelerating opportunities and supporting crosssell/upsell motions.
In this role you will work in close collaboration with the wider marketing organization especially field and product marketing as well as the sales organization.
Key Areas of Responsibilities
Develop execute and measure an integrated demand generation and account based marketing plan aimed at generating pipeline. The plan must align with and support the achievement of the overall marketing goals.
Identifying ideal customer profiles (ICP) and buyer personas for target account selection that align with solutions and products.
Create and deliver marketing programs and campaigns for priority accounts and key segments within the region and support sales teams with sales driven marketing activities.
Partner with our product marketing team and thirdparty agencies to create and localize content and messaging and adapt for 1to1 1tofew or 1tomany sales and marketing initiatives across the entire buyer journey.
Identify programs or processes to enable customer success and support new logo acquisition crosssell and upsell.
Lead account intelligence gathering demand creation and sales enablement in agreedupon accounts to support sales goals.
Align with the sales and regional marketing managers to understand the market trends in the region and work with existing and customized programs that support our gotomarket strategy.
Be the expert across all ABM and DemandGen program types supporting acquisition growth and retention across target accounts.
Track program results measuring program success efficiency and effectiveness and report metrics via SFDC and Power BI to present to regional sales and marketing teams.
Research and recommend marketing techniques and tactics based on changing business demands and recommend innovative and creative marketing approaches for revenue growth.
Minimum Qualifications
BA or BS Degree in or equivalent work experience in the related field (e.g. marketing communications etc..
46 years of experience in marketing at a technologybased organization.
Demonstrated experience with CRM (Salesforce or another) (navigation campaign tracking and reporting); and with Salesforce CRM Lightening and dashboards.
Having ABM and/or Intent Buying platform experience (e.g. 6Sense Demandbase).
Prior experience developing regional plans to support accountbased marketing.
Ability to market to a range of B2B buyers using a wide variety of offers (white papers case studies webcasts) and delivery mechanisms (emails call downs and direct mail).
Experience in Cyber Security marketing or marketing Encryption Application Security and/or Access Management products and solutions.
What We Offer
Thales provides an extensive benefits program for all fulltime employees working 30 or more hours per week and their eligible dependents including the following:
Elective Health Dental Vision FSA/HSA Voluntary Life and AD&D Whole Group Life w/LTC Critical Illness Hospital Indemnity Accident Insurance Legal Plan Identity Theft and Pet Insurance.
Retirement Savings Plan after 30 days of employment with a company contribution and a match and with no vesting period.
Company paid holidays and Paid Time Off.
Company provided Life Insurance AD&D Disability Employee Assistance Plan and Wellbeing Program.
Why Join Us
Say HI and learn more about working at Thales click here.
#LIHybrid
#LITI1
This position will require successfully completing a postoffer background check. Qualified candidates with a criminal history will be considered and are not automatically disqualified consistent with federal law state law and local ordinances.Thales champions inclusion and we believe diversity strengthens the fabric of our culture. Thales is an Equal Opportunity Employer including disability/veterans.
If you need an accommodation or assistance in order to apply for a position with Thales please contact us at .
The reference Total Target Compensation(TTC) market range for this position inclusive of annual base salary and the variable compensation target is between
This reflects how companies in a similar industry and geographic region generally pay for similar jobs. This range helps the Company make pay decisions as one data point among many. Where a position falls within this range is also dependent on other factors including but not limited to the employees career path history competencies skills and performance as well as the companys annual salary budget the customers program requirements and the companys internal equity. Thales may offer additional benefits and other compensation depending on circumstances not related to an applicants status protected by local state or federal law.
(For Internal candidate if you need more information please reach out to your HR Shared Service 1st Point)
Thales provides an extensive benefits program for all fulltime employees working 30 or more hours per week and their eligible dependents including the following:
Elective Health Dental Vision FSA/HSA Voluntary Life and AD&D Whole Group Life w/LTC Critical Illness Hospital Indemnity Accident Insurance Legal Plan Identity Theft and Pet Insurance
Retirement Savings Plan after 30 days of employment with a company contribution and a match and with no vesting period
Company paid holidays and Paid Time Off
Company provided Life Insurance AD&D Disability Employee Assistance Plan and Wellbeing Program
Required Experience:
Manager
Employment Type
Full-Time
