Head of CRM and Loyalty
Head of CRM and Loyalty
Posted on :
07-04-2025
Employer Active
1 Vacancy
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Job Description
Job Description
Head of CRM and Loyalty
- High growth retail business
- Develop and lead the CRM and loyalty strategy
- Amplify customer lifetime value
With a long history of driving outstanding results a contemporary product offering and a sizeable customer base this opportunity will appeal to CRM and loyalty experts that have a passion for delving into large customer data sets to drive CLTV and engagement.
The Opportunity
Leading a small team that is poised to grow and working cohesively with all parts of the business and senior leaders youll be responsible for:
- Developing the CRM and loyalty strategy ensuring alignment with the overall marketing branding and customer strategy.
- Optimising the customer lifecycle and driving a seamless customer experience.
- Owning and driving CLTV.
- Tracking and reporting all metrics at regular intervals and leveraging data and insights to make informed decisions.
- Keeping abreast of competitor activity and sector trends.
What It Will Take to Make your Mark
This role requires strategic thinking curiosity for and interrogation of data coupled with a passion for customer engagement. Youll bring:
- Prior experience working across large customer sets/databases.
- Knowledge of bestpractice customer engagement email strategies and how to drive segmentation and personalisation.
- Practical knowledge and handson experience using and managing CRM systems (eg Emarsys) and loyalty systems (eg Yotpo).
- An understanding of digital and design technologies and tools (eg Shopify Plus Photoshop Figma)
- Digital and email marketing expertise with a strong understanding of email commercial performance.
- Technical and strategic experience designing and executing email campaigns.
- A flair and thirst for working in a fastpaced environment where innovation and results are rewarded.
Curious to find out more Call Michelle Rubinstein at The Onset onor apply online.
Required Experience:
Director
Employment Type
Full Time
Key Skills
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