Principal GTM Marketing Manager Amazon Autos
Principal GTM Marketing Manager Amazon Autos
Posted on :
07-04-2025
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1 Vacancy
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Job Description
This role will oversee the development of cohesive marketing strategies across Amazon owned channels including the launches of new partners offerings and will advise on strategy for international markets. You will have a high degree of ownership as you define target customer segments product positioning and channel launch plans including seasonal sales planning and integration in high traffic events on Amazon.
Job Summary:
As the Principal Partner Marketing Manager for Amazon Autos; You will work closely with Product Sales Marketing PR Finance Legal and Customer Service as well as coordination with and influencing partnerships with internal teams. A successful candidate will be both entrepreneurial highly analytical and able to work extremely effectively in a matrix organization. We are looking for someone customer obsessed and technology savvy with a proven track record of leading new initiatives especially related to consumer products and services. You will be a selfstarter comfortable with ambiguity in a fastpaced and everchanging environment.
Key job responsibilities
Strategic Alignment & Planning
Act as Marketing lead for integrated launch planning on Amazon across Product Marketing Tech and Account Management teams to ensure synchronized customer experiences
Ensure integrated marketing campaigns support product launches and commercial objectives
Manage marketing technology stack to enable seamless crosschannel
Crossfunctional Orchestration
Align integrated marketing efforts with product roadmap and commercial initiatives
Lead weekly crossfunctional sync meetings to coordinate campaign
Partner with Product teams to translate features into marketing narratives
Work with Account Management and Partnership Marketing to integrate partner/dealer marketing activities
Coordinate with Regional Marketing teams to ensure local market relevance
Message & Program Consistency
Partner with Creative Director to maintain a central repository of approved messaging assets and marketing materials
Ensure regional teams and partners have access to latest messaging and campaign materials
Coordinate rapid responses to market changes or competitive moves across all teams
Performance Tracking & Optimization
In partnership with Marketing leads develop unified success metrics that span product adoption marketing performance and commercial goals
Create feedback loops between customerfacing teams to share insights and improve
9 years of professional noninternship marketing experience
Experience using data and metrics to drive improvements
Experience with Excel or Tableau (data manipulation macros charts and pivot tables)
Experience building executing and scaling crossfunctional marketing programs
Experience driving direction and alignment with crossfunctional teams
Experience with creating GTM initiatives at scale
Experience working crossfunctionally across marketing product management analytics UX and research
Amazon is committed to a diverse and inclusive workplace. Amazon is an equal opportunity employer and does not discriminate on the basis of race national origin gender gender identity sexual orientation protected veteran status disability age or other legally protected status.
Our inclusive culture empowers Amazonians to deliver the best results for our customers. If you have a disability and need a workplace accommodation or adjustment during the application and hiring process including support for the interview or onboarding process please visit for more information. If the country/region youre applying in isnt listed please contact your Recruiting Partner.
Our compensation reflects the cost of labor across several US geographic markets. The base pay for this position ranges from $153000/year in our lowest geographic market up to $252900/year in our highest geographic market. Pay is based on a number of factors including market location and may vary depending on jobrelated knowledge skills and experience. Amazon is a total compensation company. Dependent on the position offered equity signon payments and other forms of compensation may be provided as part of a total compensation package in addition to a full range of medical financial and/or other benefits. For more information please visit This position will remain posted until filled. Applicants should apply via our internal or external career site.
Job Summary:
As the Principal Partner Marketing Manager for Amazon Autos; You will work closely with Product Sales Marketing PR Finance Legal and Customer Service as well as coordination with and influencing partnerships with internal teams. A successful candidate will be both entrepreneurial highly analytical and able to work extremely effectively in a matrix organization. We are looking for someone customer obsessed and technology savvy with a proven track record of leading new initiatives especially related to consumer products and services. You will be a selfstarter comfortable with ambiguity in a fastpaced and everchanging environment.
Key job responsibilities
Strategic Alignment & Planning
Act as Marketing lead for integrated launch planning on Amazon across Product Marketing Tech and Account Management teams to ensure synchronized customer experiences
Ensure integrated marketing campaigns support product launches and commercial objectives
Manage marketing technology stack to enable seamless crosschannel
Crossfunctional Orchestration
Align integrated marketing efforts with product roadmap and commercial initiatives
Lead weekly crossfunctional sync meetings to coordinate campaign
Partner with Product teams to translate features into marketing narratives
Work with Account Management and Partnership Marketing to integrate partner/dealer marketing activities
Coordinate with Regional Marketing teams to ensure local market relevance
Message & Program Consistency
Partner with Creative Director to maintain a central repository of approved messaging assets and marketing materials
Ensure regional teams and partners have access to latest messaging and campaign materials
Coordinate rapid responses to market changes or competitive moves across all teams
Performance Tracking & Optimization
In partnership with Marketing leads develop unified success metrics that span product adoption marketing performance and commercial goals
Create feedback loops between customerfacing teams to share insights and improve
9 years of professional noninternship marketing experience
Experience using data and metrics to drive improvements
Experience with Excel or Tableau (data manipulation macros charts and pivot tables)
Experience building executing and scaling crossfunctional marketing programs
Experience driving direction and alignment with crossfunctional teams
Experience with creating GTM initiatives at scale
Experience working crossfunctionally across marketing product management analytics UX and research
Amazon is committed to a diverse and inclusive workplace. Amazon is an equal opportunity employer and does not discriminate on the basis of race national origin gender gender identity sexual orientation protected veteran status disability age or other legally protected status.
Our inclusive culture empowers Amazonians to deliver the best results for our customers. If you have a disability and need a workplace accommodation or adjustment during the application and hiring process including support for the interview or onboarding process please visit for more information. If the country/region youre applying in isnt listed please contact your Recruiting Partner.
Our compensation reflects the cost of labor across several US geographic markets. The base pay for this position ranges from $153000/year in our lowest geographic market up to $252900/year in our highest geographic market. Pay is based on a number of factors including market location and may vary depending on jobrelated knowledge skills and experience. Amazon is a total compensation company. Dependent on the position offered equity signon payments and other forms of compensation may be provided as part of a total compensation package in addition to a full range of medical financial and/or other benefits. For more information please visit This position will remain posted until filled. Applicants should apply via our internal or external career site.
Required Experience:
Manager
Employment Type
Full-Time
Department / Functional Area
Key Skills
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