Local SEO Search Specialist 12 month contract
Local SEO Search Specialist 12 month contract
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Job Description
The role of the Local SEO Executive is to leverage the Google local search landscape and to lead activities relating to Google products like Google My Business (GMB) and Local Services Ads (LSA). In addition the role will audit monitor and implement Technical Local Paid Search & SEO
Key Tasks:
Responsible for supporting the Search Marketing team across SEO Data & Insight Paid Search and Content to action and deliver priority Organic Search projects across Rentokil Initial and its subsidiary brands globally.
Assisting and supporting the Digital Projects & Deployment team where required with the rollout of new and existing digital projects; for example new website crawls & launches in Magnolia international & local competitor analysis B2B campaign optimisation or organic & paid social media initiatives.
Assisting in the development of SEO management processes and procedures best practice and selfhelp guides to support Rentokil Initial and subsidiary brand colleagues. Be a reliable technically sound and knowledgeable SEO contact for our international markets for any BAU SEO related issues with their websites. If required assist the SEO team in troubleshooting sticking points in organic growth and help develop future SEO strategy.
Collaborating with Customer Experience Digital Projects and Deployment Digital Account Management and third party vendors to deliver the operational implementation of RIs Digital Search Strategy.
Responsible for working across the organic & local search landscape and delivering across both organic and paid search channels to support Rentokil Initial and its subsidiaries leverage organic search volumes to drive conversion
Requirements
Strong knowledge and experience of Local SEO considerations analysis & reporting onpage local search strategies as well as how social media benefits organic search visibility. You should also have experience of Google Business profileand SEO Audit
Good understanding and experience of SEO best practices: including defining technical considerations through audits making onpage recommendations understanding the organic local search ecosystem and how social media could be used as part of a holistic strategy
Understanding of search engine algorithms and their impact on the organic performance of websites
Understanding of technical SEO changes (e.g. robots.txt optimisation 301 redirects hreflang canonicalization schema etc.
Use 3rd party audit / SEO / Search tools to carry out web quality audits. Examples include SEMRush deep dive site crawlers such as Screaming Frog and backlink auditors such as Kerboo/Ahrefs.
Benefits
- Competitive salary
- Hybrid working
- Rentokil Initial Reward Scheme
- 23 days holiday plus 8 bank holidays
- Employee Assistance Programme
- Death in service benefit
- Healthcare
- Free parking
At Rentokil Initial our customers and colleagues represent diverse backgrounds and experiences. We take pride in being an equal opportunity employer actively encouraging applications from individuals from all walks of life. Our belief is that everyone irrespective of age gender gender identity gender expression ethnicity sexual orientation disabilities religion or beliefs has the potential to thrive and contribute.
We embrace the differences that make each of our colleagues unique fostering an inclusive environment where everyone can be their authentic selves and feel a sense of belonging. To ensure that your journey with us is accessible if you have any individual requirements we invite you to communicate any specific needs or preferences you may have during any stage of the recruitment process. Our team is available to support you; feel free to reach out to if you need anything
Be Yourself in Your Application! At Rentokil Initial we value innovation but we want to see the real you! While AI can help with structure and grammar make sure your application shows your true passion and understanding of the role. A personal touch will help you stand out.
Required Experience:
Unclear Seniority
Employment Type
Contract
