Product Growth Manager
Product Growth Manager
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1 Vacancy
Job Description
At Cloudflare we are on a mission to help build a better Internet. Today the company runs one of the worlds largest networks that powers millions of websites and other Internet properties for customers ranging from individual bloggers to SMBs to Fortune 500 companies. Cloudflare protects and accelerates any Internet application online without adding hardware installing software or changing a line of code. Internet properties powered by Cloudflare all have web traffic routed through its intelligent global network which gets smarter with every request. As a result they see significant improvement in performance and a decrease in spam and other attacks. Cloudflare was named to Entrepreneur Magazines Top Company Cultures list and ranked among the Worlds Most Innovative Companies by Fast Company.
We realize people do not fit into neat boxes. We are looking for curious and empathetic individuals who are committed to developing themselves and learning new skills and we are ready to help you do that. We cannot complete our mission without building a diverse and inclusive team. We hire the best people based on an evaluation of their potential and support them throughout their time at Cloudflare. Come join us!
About the role
Cloudflare is looking for a Product Growth Manager to join our SelfServe Team. Our team is responsible for driving growth across Cloudflares large free and selfserve customer base. To do this we rely on a datadriven productled experimentationbased approach to help customers to see greater value in and adopt more of Cloudflares solutions. You are a selfstarter who has an indepth understanding of key drivers for a customers lifecycle which are critical to understanding a customers experience and their growth on Cloudflare. In this role youll act as a bridge across product product marketing channel marketing design and own gotomarket strategy and to drive selfserve growth.
Locations: San Francisco Austin DC & Los Angeles
What youll do
- Understand our customers and their lifecycle on Cloudflare deeply to continually refine target personas and identify opportunities for growth.
- Work closely with product pricing & monetization channel marketing and other teams on GTM strategy for selfserve solutions.
- Develop messaging and positioning that drives acquisition activation and retention of Cloudflares selfserve solutions and products.
- Partner with channel marketing on endtoend of multichannel campaigns: develop campaign strategy design experiments and drive of programs to drive measurable conversion and retention of Cloudflares suite of products and features.
- Build and launch datadriven experiments and initiatives in partnership with engineering. This includes guiding the prioritization of resources and work to maximize business impact.
You have
- A strong background in a productled growth product management or product marketing role.
- Extensive experience working crossfunctionally with engineering design marketing and product teams on growth initiatives.
- Strong communication and project management skills with a track record of maintaining a high velocity of experimentation across channels
- Strong customer empathy and proven experience understanding what drives customer behavior.
- A datadriven approach with expert understanding of SaaS acquisition and growth metrics marketing and product analytics and the ability to use data for discovery measurement and optimization.
- Experience providing product related insights strategy positioning and messaging for digital marketing campaigns across channels (email paid ads inproduct).
- Exceptional writing skills for email web landing pages ad copy and more.
- Comfortability tackling ambiguous and complex problems from strategy to .
- An ownership mentality with a drive to get work across the finish line and achieve results.
Examples of desirable skills knowledge and experience
- 4 years of experience in product marketing or growth marketing at SaaS companies.
- 2 years of experience in product management or productled growth for SaaS companies
- 2 years of experience with CRO A/B and multivariate testing
- An outcomeoriented mindset with a track record of driving actual business results (like user growth and revenue).
- Experience addressing ambiguous problems by analyzing relevant qualitative and quantitative data identifying possible solutions and implementing solutions.
- Proficiency creating product requirement documents and test plans socializing them and getting sign off from stakeholders.
- Experience working with engineering teams is a major plus.
- Fluency in a variety of tools commonly found in the modern marketing stack like Amplitude Google Analytics Iterable Adobe Target etc
- Obsessive about data and metrics and strong ability to analyze data from various sources (e.g. email inproduct behavior product usage). Acronyms like CTR CTOR CAC CPA LTV CR are not foreign to you.
- Ability to write SQL is a strong plus.
What Makes Cloudflare Special
Were not just a highly ambitious largescale technology company. Were a highly ambitious largescale technology company with a soul. Fundamental to our mission to help build a better Internet is protecting the free and open Internet.
Project Galileo: Since 2014 weve equipped more than 2400 journalism and civil society organizations in 111 countries with powerful tools to defend themselves against attacks that would otherwise censor their work technology already used by Cloudflares enterprise customersat no cost.
Athenian Project: In 2017 we created the Athenian Project to ensure that state and local governments have the highest level of protection and reliability for free so that their constituents have access to election information and voter registration. Since the project weve provided services to more than 425 local government election websites in 33 states.
1.1.1.1: We released 1.1.1.1 to help fix the foundation of the Internet by building a faster more secure and privacycentric public DNS resolver. This is available publicly for everyone to use it is the first consumerfocused service Cloudflare has ever released. Heres the deal we dont store client IP addresses never ever. We will continue to abide by our privacy commitment and ensure that no user data is sold to advertisers or used to target consumers.
Sound like something youd like to be a part of Wed love to hear from you!
This position may require access to information protected under U.S. export control laws including the U.S. Export Administration Regulations. Please note that any offer of employment may be conditioned on your authorization to receive software or technology controlled under these U.S. export laws without sponsorship for an export license.
Cloudflare is proud to be an equal opportunity employer. We are committed to providing equal employment opportunity for all people and place great value in both diversity and inclusiveness. All qualified applicants will be considered for employment without regard to their or any other persons perceived or actual race color religion sex gender gender identity gender expression sexual orientation national origin ancestry citizenship age physical or mental disability medical condition family care status or any other basis protected by law. We are an AA/Veterans/Disabled Employer.
Cloudflare provides reasonable accommodations to qualified individuals with disabilities. Please tell us if you require a reasonable accommodation to apply for a job. Examples of reasonable accommodations include but are not limited to changing the application process providing documents in an alternate format using a sign language interpreter or using specialized equipment. If you require a reasonable accommodation to apply for a job please contact us via email at or via mail at 101 Townsend St. San Francisco CA 94107.
Required Experience:
Manager
Employment Type
Full Time
