Performance Marketing Specialist
Posted on :
07-04-2025
Employer Active
1 Vacancy
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Job Description
Yassir is the leading super App in the Maghreb region set to changing the way daily services are provided. It currently operates in 45 cities across Algeria Morocco and Tunisia with recent expansions into France Canada and SubSaharan Africa. It is backed $200M in funding by VCs from Silicon Valley Europe and other parts of the world.
We offer ondemand services such as ridehailing and lastmile delivery. Building on this infrastructure we are now introducing financial services to help our users pay save and borrow digitally.
Helping usher the continent into a digital economy era. Were not just about serving people were about creating a marketplace to bring people what they need while infusing social values.
ABOUT THE ROLE
As a Performance Marketing Specialist your job is to fuel Yassirs growth with highly effective online acquisition campaigns by managing endtoend paid digital campaigns and initiatives.
Your role will also be to ensure brand awareness while developing an online media strategy and implementing web and app advertising campaigns on platforms such as google Ads and Facebook Ads; for a better tracking and optimization of CPA and digital strategy through analytics data.
TASKS
- To be the driving force behind the levers (online and offline) to be implemented in order to increase the brands notoriety and to get new customers/users;
- Implement actions and processes that allow the evolution and consolidation of brand awareness;
- Benchmark the competition to determine new practices and strategies to increase brand awareness;
- Increase the visibility of the site on search engines via natural or free search engine optimization (SEO) techniques;
- Monitor trends and brand visibility on digital media to continuously improve the brand;
- Provide realworld reporting and analysis of site visitor behavior. Evaluate and analyze website performance.
REQUIREMENTS
- 3 to 5 years experience as a Web Traffic Manager Digital Project Manager or Digital Specialist;
- Very good knowledge of concepts related to digital and marketing (acquisition KPIs navigation usage awareness user stories ... in order to increase brand awareness;
- Mastery of the different acquisition levers and associated tools (Facebook Ads Google Ads);
- Very good knowledge of all the webmarketing levers and issues related to analytics and data.
PERKS
- Ground floor opportunity with the team; shape the strategic direction of the company
- The rare opportunity to change the world around you such that everyone around you is using the product you built. Were not just another app were infusing social values and reinventing how services are provided
- Sharp motivated coworkers in a fun office environment
BENEFITS :
- Great compensation and bonuses including stock options.
- Ground floor opportunity with the team; shape the strategic direction of the company
- Full social coverage
At Yassir we believe in the power of diversity and the importance of an inclusive culture. So if youre ready to bring your unique perspective and experiences to the table then were excited to listen.
Dont just apply for a job come and be a part of our journey. Lets create a better tomorrow together.
We look forward to receiving your application!
Best of luck
Your Yassir TA Team
Required Experience:
Unclear Seniority
Employment Type
Full-Time
Key Skills
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