Manager Performance Marketing
Manager Performance Marketing
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$ 90000 - 110000
1 Vacancy
Job Description
Job Summary:
Reporting directly to the Vice President Digital Marketing the Manager Performance Marketing will be an experienced endtoend performance marketer comfortable in both leading and executing digital marketing strategy to drive growth and retention in partnership with crossfunctional team including ecommerce creative and merchandizing as well as handling daytoday strategy to support across relevant platforms and technologies. The ideal candidate will be an experienced performance marketer and must possess a depth of knowledge in ecommerce and digital best practices including a general understanding of campaign reporting and analytics.
Key responsibilities of this role includes: serving as an agency pointofcontact overseeing daytoday digital marketing across omnichannel efforts manage paid media across all channels (PPC social search display) in partnership with media agency able to work in a fast paced environment and extremely comfortable with data to drive strategy and performance. In addition this role will work alongside the brand counterparts and will be responsible for sharing weekly performance reporting across all active digital marketing channels and implementation of best practices to drive the business forward.
Responsibilities
Paid Media:
- Work in partnership with Vice President Digital Marketing to execute paid media strategy
- Develop overall performance marketing product and creative strategy across digital channels in partnership with site merchandizing email/sms team and brand marketing teams across brands
- Manage daytoday relationship with paid media agency ensuring that targeting budget spend and campaign recommendations are inline with brands strategy and target audiences
- Oversee existing campaign performance ensuring its tracking toward campaign KPI goals and make optimization recommendations to ensure positive ROI
- Partner with larger brand marketing teams to assist in leveraging digital marketing to achieve brands goals
- Develop overall marketing testing plan across all digital channels
- Manage daytoday asset creation delivery and approval process for all digital assets needed to support campaign as well as larger global marketing calendar
- Partner with Licensed Brands on ad hoc campaign requests to support regional and brand goals
- Partner with crossfunctional teams to ensure brand voice and overall media strategy is carried through on all paid digital channels
- Responsible for weekly monthly and quarterly reporting to drive the business forward and ensure media campaign performance is achieving goals
- Own monthly billing and budget reconciliation across brands
Overall:
- Support adhoc projects and activities as required
- Remain inquisitive and uptodate about industry advancements including AI new channels technology trends and best practices
- Monitor competition marketing campaigns and provide suggestions for Movado Group Brands accordingly
- 35 years experience in performance marketing with proven successes
- Experience working hands to keyboard in Meta Business Manager Google Ads SA360 DSPs TikTok Business Manager Microsoft advertising et al required
- Experience with enterprise level CRM systems is beneficial
- Experience working with and managing digital marketing agencies required
- Deep understanding of digital marketing channels and their role in the overall marketing mix
- Experience in luxury fashion or accessories verticals a plus
- Prior experience creating weekly/monthly campaign performance analysis required
- Excellent communication skills and working with cross functional teams
- Positive attitude strong work ethic and the ability to work in a fast paced dynamic work environment with tight deadlines
- Strong commercial eye and meticulous attention to detail
- Ability to build and maintain relationships
- Strong organization and prioritization skills to manage multiple projects simultaneously
- Proactive selfstarter with ability to use own initiative
The compensation for this position ranges from $90000 $110000 (annually). The rate of pay offered will be dependent upon the candidates relevant skills and experience.
DIRECT APPLICANTS ONLY NO AGENCIES
Movado Group Inc. designs sources and distributes MOVADO MVMT OLIVIA BURTON EBEL CONCORD COACH TOMMY HILFIGER HUGO BOSS LACOSTE and CALVIN KLEIN watches worldwide and operates Movado company stores in the United States.
Movado Group Inc. is an equal opportunity employer. It prohibits discrimination based on age color disability marital or parental status national origin race religion sex sexual orientation gender identity veteran status or any other legally protected status in accordance with applicable federal state and local laws.
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Movado Group Inc. is an equal opportunity employer. It prohibits discrimination based on age color disability marital or parental status national origin race religion sex sexual orientation gender identity veteran status or any other legally protected status in accordance with applicable federal state and local laws.
Required Experience:
Manager
Employment Type
Full-Time
