Manager Marketing NA Infant Partner Brands
Manager Marketing NA Infant Partner Brands
Posted on :
07-04-2025
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1 Vacancy
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Job Description
Description
Position at Attindas US
Help us Change Baby Diapers over 3 million times every day!!!
Attindas Hygiene Partnersdesigns manufactures and markets absorbent hygiene products. The company sells adult incontinence and infant diapers among other products into the healthcare retail and directtoconsumer channels under brands including Attends Indas and Comfees as well as a wide range of private label brands for retailers.
Mission:We champion health dignity and comfort.
Vision:To be a global leader in absorbent hygiene by meeting consumers diverse needs
through effective affordable and widely available personal care solutions.
Our Values:Personal Agile Innovative and Integrity
About Us
We imagine solutions to make caring for babies skin helping them be happy and giving the whole family a good night sleep easier and more affordable for everyone. The Baby PartnerBRAND Marketing team partners with leading retailers to develop strong owned/private label infant diaper and training pant brands. Out unique partnerships enable retailers in Mass eCommerce Drug and Grocery channels to grow market share through a unique combination of consumer insights brand marketing expertise product innovation and marketing activation. Collaborative partnerships and strong personal relationships are at the heart of our success.
This role requires onsite presence at our Raleigh NC office three days per week. Only candidates residing within a commutable distance of Raleigh NC will be considered.
Your Role
As Marketing Manager Infant Partner Brands you will lead efforts to achieve our topandbottomline growth goals for accounts assigned to you.
- Lead development and of brand strategies.
- Determine winning product assortments and develop marketing programs to drive retail brand growth.
- Lead crossfunctional implementation of new product and packaging changes including attending press runs.
- Oversee the development and measurement of marketing activation plans.
- Manage internal and external partnerships and relationships.
- Internal partners include Sales Category Marketing/Innovation Product Design Operations and Demand Planning.
- External partners include creative agencies print production vendors and our internal retail crossfunctional partners.
- Indirect leadership through influence is a key competency for this role and the ability to inspire and lead high performing crossfunctional teams vital to success.
- Facilitate consumer input and leveraging customer insights to shape the product roadmap.
- Coordinate crossfunctional teams to develop and substantiate product performance claims and track claims across all customers.
- Deliver regular marketplace analyses to identify business opportunities within products & claims.
- Build and maintain deep knowledge of infant products & benefits.
- Employ a disciplined approach to keeping initiatives on track and stakeholders engaged.
- Duties and responsibilities are subject to change to meet evolving busines needs.
What You Bring
Experience/Skills Required
- B.S. in Marketing Business or a related field required
- 4 years of marketing experience including business and sales processes
- Proven project management experience: ability to lead influence & collaborate with crossfunctional teams.
- Attention to detail and remaining highly organized.
- Capable of leading multiple projects simultaneously & handling ambiguity.
- Effective communicator and ability to thrive in a collaborative teamoriented environment.
- Proficient in Microsoft Suite (Excel Word PPT OneDrive Outlook)
Preferred
- Experience in Consumer Package Goods (CPG) Fast Moving Consumer Goods (FMCG) Healthcare Marketing and/or Private Label business.
- Strong creative eye with experience in packaging & marketing activation including artwork/concept development artwork reviews and press runs.
- Experience with new product and/or brand launch/activation initiatives.
- Experience in the following areas a plus:
- Proficiency in analytical/quantitative analysis.
- Experience engaging with external agencies print vendors and/or retailers.
- Experience with syndicated data analysis (e.g. Nielsen IRI) and market research.
- Working with legal for trademarks searches and/or claims development.
- Successfully building and presenting persuasive presentations.
- Prior experience with project management and/or artwork proofing software (i.e. SmartSheet & Workfront)
Critical Competencies for Success (Leadership Technical Innovation and Work Complexity):
- Customer Focus
- Business Acumen
- Driving for Results
- Agile Workstyle
- Strategic Decision Making in Ambiguous Situations
- Building Partnerships Internally and Externally
- Leading Through Teamwork
- Motivational Fit
This role is an exciting opportunity to make a meaningful impact in a collaborative fastpaced environment. If youre passionate about marketing and ready to help shape the future of baby care brands wed love to hear from you!
Attindas is an equal opportunity employer. Qualified applicants will be considered without regard to age race color sex (including gender identity or expression sexual orientation and pregnancy) marital status religion national origin genetic information disability or veteran status.
Required Experience:
Manager
Employment Type
Full-Time
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