Associate AD for Marketing and Fan Experience
Associate AD for Marketing and Fan Experience
Employer Active
Job Alert
You will be updated with latest job alerts via email
Share
Job Alert
You will be updated with latest job alerts via email
Job Description
What Were Looking For
Baylor Athletics is seeking a motivated passionate and serviceoriented team player to become the Associate AD for Marketing and Fan Experience. This position will provide oversight and leadership for the areas of Marketing Fan Experience Spirit and Traditions teams with an emphasis on fostering fresh perspective innovative ideas and strategic vision.
This position will develop and execute strategies to ensure collaboration and coordination among units to effectively drive revenue growth strengthened brand presence and an enhanced fan experience.
A bachelors degree and five years of relevant work experience are required. A masters degree seven years of experience and one year of supervisory experience of a fulltime staff member are preferred. A combination of experience will be considered in lieu of the education requirement. This position will report directly to the Senior Associate AD for Brand Engagement.
What You Will Do
Marketing
- Develop strategic departmental marketing and advertising campaigns that align with Athletics goals strengthen the Baylor brand and enhance attendance.
- Collaborate with the Branding and Creative Services team on campaigns to ensure marketing strategies and activities align with strategic brand goals.
- Collaborate with the Baylor Bear Foundation team to develop and implement season miniplans singlegame and group sales ticket campaigns.
- Work with sport programs to develop and implement promotions that make up seasonal marketing calendars and work with Playfly Sports to create attractive promotional packages for sponsorships.
- Oversee advertising (digital print radio and billboard) and advertising oncampus to drive ticket sales and overall engagement for Baylor sport programs.
- Collaborate with Associate AD for Branding and Creative Services to guide social media strategy and content development for the official @BaylorAthletics social media accounts to creatively promote Baylor Athletics and our 19 intercollegiate teams.
- Oversee Baylor Athletics email marketing platform to ensure marketing automation and campaigns support marketing efforts.Manage email calendar audience segmentation and sending strategies. Evaluate and report email campaign performance.
- Serve as the campus liaison for Baylor Athletics and Baylor Advancement Communications and assist with marketing special event initiatives such as concerts.
- Assist Baylor Athletics with data collection and reporting drawing on insights from existing channels and a robust fan survey program to help drive ticket sales.
- Develop and implement strategies for tracking campaign success and measuring ROI of various marketing and advertising channels. Gather insights from data to inform ongoing decisions.
Fan Experience
- Provide strategic oversight for the Fan Experience team to lead the development and of fan engagement initiatives to drive attendance and enhance the ingame experience at all Baylor Athletics events.
- Oversee the production of ingame entertainment for Baylor Athletics 19 intercollegiate teams including DJ services emcees fan activations and promotional events.
- Oversee Baylor Footballs gameday experience including music direction game scripts public address announcementspyrotechnics flyovers and national anthem singersensuring a highquality environment that creates memorable fan experiences.
- Work closely with Branding and Creative Services team to provide the bestinclass video board entertainment.
- Partner with Baylors Golden Wave Marching Band and Courtside Players to enhance the invenue experience.
- Provide stewardship with our vendors on and off campus to produce necessary promotional items for Baylor Athletics events.
- Promote revenue generation opportunities through group experiences and work with Playfly Sports to create innovative and exciting gameday sponsorship activations and entertainment.
- Serve as Baylor Athletics liaison to RevelXP our football tailgating partner.
- Oversee partnership with Baylors student activities team along withcommunity engagement veterans affairs and campus external affairs offices.
- Oversee and grow the Baylor Cub Club program (the official kids club of Baylor Athletics).
Spirit and Traditions
- Oversee the operations of Spirit and Traditions including cheer and dance teams to ensure highquality experience and national relevance.
- Oversee the mascot program and partner with Playfly Sports to maximize exposure and revenue opportunities.
Collaboration and Leadership
- Cultivate a strong team culture within area of oversight and consistent collaboration with other areas of Athletics and the University.
- Contribute to talent acquisition and retention across areas of oversight.
- Serve as a key member of the External Affairs leadership team working closely and collaboratively with colleagues. Ensure key information and opportunities are shared with staff working within areas of oversight.
- Oversee the Marketing and Fan Experience operating budget.
- Regularly report to the Senior Associate AD for Brand Engagement to align marketing fan experience and communications strategies with departmental goals.
- Partner with University Marketing & Communications leadership to integrate Baylor Athletics into universitywide branding and communications initiatives.
Other
- Other duties as assigned by theSenior Associate AD for Brand Engagement.
- Perform all other duties as assigned to support Baylors mission.
- Ability to comply with University policies.
- Maintain regular and punctual attendance.
What You Can Expect
As part of the Baylor family eligible employees receive a comprehensive benefits package that includes medical dental and vision insurance generous time off tuition remission and outstanding automatic retirement contributions. Baylor has a comprehensive benefits plan that supports you and your familys wellbeing and allows you to be a part of the life of a vibrant and active college campus. To learn more go toBaylor Benefits & Advantages.
Explore & Engage
Learn more aboutBaylorand our strategic visionBaylor in Deeds. Also explore our great hometown ofWacoand the many opportunities toengage locally. If you are new to Central TexasThis is Waco!
Required Experience:
IC
Employment Type
Full-Time
