DescriptionReporting to the Multiplatform Strategy Director (WH & MH) Womens Healths and Mens Healths Nutrition Editor is responsible for leading and executing the nutrition content strategy across both brands.
Working across all platforms print digital video social events and any brand extensions in the UK the Nutrition Editor will create compelling marketleading content that exceeds KPIs and covers nutrition in the evidencebased nuanced responsible way thats required of two industryleading health brands
Responsibilities- Leading and creating both brands nutrition content across all platforms meeting and exceed KPIs through traffic engagement ecommerce video views and other channels as required.
- Covering the nutrition beat for both brands; by staying abreast of new research being plugged into the latest trends and attending new launches you will lead the news agenda rather than following it.
- Creating content that cuts through the noise in a crowded and confusing space by translating complex research into engaging informative copy and understanding the issues our audiences care about.
- Creating each brands annual nutrition awards working alongside the accreditation team to increase accreditation revenue.
- Attending essential press trips and events ensuring major client expectations are met.
- To be an ambassador of Hearst UK and its values.
- You may be required to undertake such further duties as your skills qualifications and experience allow and/or as may be assigned to you from time to time.
Qualifications- Youll have strong experience of writing for digital with proven understanding of SEO and social Essential
- You will have experience of writing for print Desirable
- Youll be proficient using CMS Desirable
- Youll have strong experience working for a highprofile lifestyle brand Desirable
- Ideally you will have managed a brands core content pillar Desirable
- Youll be extremely knowledgeable on nutrition Essential
- Youll have a nutrition qualification desirable
- Youll have strong existing relationships with nutrition PRs and brands Essential
- Youll have a bulging contacts books packed with industry leading nutrition experts Essential
- Youll be comfortable and experienced working in a fastpaced environment Essential
- Youll demonstrate excellent communication skills be highly organised and have the agility to embrace the various demands of this role Essential