Sr Performance Marketing Specialist
Sr Performance Marketing Specialist
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$ 66500 - 95000
1 Vacancy
Job Description
Scopely is looking for aSr. Performance Marketing Specialistto join our User Acquisition team in Culver City on a hybrid basis working 3 days a week from our hub.
At Scopely we care deeply about what we do and want to inspire play every day whether in our work environments alongside our talented colleagues or through our deep connections with our communities of players. We are a global team of game lovers who are developing publishing and innovating the mobile games industry connecting millions of people around the world daily.
The User Acquisition team is focused on driving player growth and efficiency across various digital marketing channels. The UA teams mobile advertising ecosystem is an alwayschanging rapidly growing world and at Scopely youll play a key part in our next big leap in user growth. Our mission is to make experiences that our players love and keep coming back to time and time again.
What You Will Do:
- You will work with Monopoly GO!
- Manage significant performance marketing budgets across multiple channels to maximise games growth and profitability.
- Strategize execute and continually optimise mobile campaigns on several critical mobile platforms including paid social DSP reward channels etc.
- Measure report and communicate acquisition performance KPIs working with external partners & key internal leaders to rapidly iterate on UA spending decisions.
- Design and execute A/B & multivariate testing and present results to related teams.
- Contribute winning ad creative ideas and run creative testing working closely with Marketing to execute on breakthrough creative strategies to attract new users.
- Work crossfunctionally with product ads data and creative teams to grow the portfolio and business through fullview lifecycle marketing.
What Were Looking For:
- BA or BS degree preferably in Economics Mathematics Marketing Finance Business Administration or a related field
- Minimum 2 years of experience in media buying / user acquisition / performance marketing.
- A hunger to be at the forefront of the mobile advertising space and the mobile app market
- Creative problem solving acumen as well as analytical rigor to verify or invalidate assumptions
- Strong analytical skills and attention to detail
- Strong proficiency with Excel required SQL is a plus
- Proven ability to effectively communicate with cross functional teams
- Prefer candidates with direct previous experience in mobile user acquisition. Handson experience with MMP Facebook Ads and/or Google Ads is a plus
- Strong understanding of funnel conversion metrics retention rates and LTV predictions preferred
At Scopely we create games for everyone and want to ensure that the people behind our games reflect that!We are committed to creating a diverse supportive work environment where everyone is treated with respect. We are committed to providing equal employment opportunities and welcome individuals from all backgrounds to join us & embrace the adventure!
Employment at Scopely is based solely on a persons merit and qualifications. Scopely does not discriminate against any employee or applicant because of race creed color religion gender sexual orientation gender identity/expression national origin disability age genetic information veteran status marital status pregnancy or related condition (including breastfeeding) or any other basis protected by law. We also consider qualified applicants with arrest or conviction records consistent with applicable federal state and local law.
For candidates in CA CO NJ NY and WA the annual salary range is provided below. In addition to base pay employees may be eligible for equity bonuses and a comprehensive benefits package including healthcare benefits retirement benefits pet insurance paid holidays paid Scopely free days and unlimited paid time off. Base pay offered may vary depending on jobrelated knowledge skills and experience.
CA CO NJ NY and WA Annual Salary Range
$66500 $95000 USD
About Us
Scopely is a global interactive entertainment and mobilefirst video game company home to many top awardwinning experiences such as MONOPOLY GO! Star Trek Fleet Command Stumble Guys MARVEL Strike Force and Yahtzee With Buddies among others.
Scopely creates publishes and liveoperates immersive games that empower a directedbyconsumer experience across multiple platformsfrom mobile web PC and beyond.
Founded in 2011 Scopely is fueled by a worldclass team and a proprietary technology platform Playgami that supports one of the most diversified portfolios in the games industry.
Recognized multiple times as one of Fast Companys Worlds Most Innovative Companies Scopely is a multibilliondollar business due to its ability to create longlasting game experiences that players enjoy for years.
Scopely has global operations in more than a dozen markets across Asia EMEA and North America and is home to many internal game development teams referred to as Scopely Studios with additional game studio partners across four continents.
Scopely was acquired by Savvy Games Group in July 2023 for $4.9 billion and is now an independent subsidiary of Savvy.
For more information on Scopely visit: scopely
Should you have any questions or encounter any fraudulent requests/emails/websites please immediately contact. Our job applicant privacy policies are available here: California Privacy Notice and EEA/UK Privacy Notice.
Required Experience:
Senior IC
Employment Type
Full Time
