Senior Marketing Automation Specialist
Senior Marketing Automation Specialist
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1 Vacancy
Job Description
The Campaign Operations team is a critical function in driving efficiency and scalability across our marketing organization. We are the backbone of operational excellence ensuring that campaigns tools and processes align to accelerate revenue growth and enhance the customer journey. Our mission is to empower teams with the infrastructure insights and strategic recommendations needed to deliver measurable business impact.
We are seeking aSenior Marketing Automation Specialistto join our team and lead the optimization and continuous improvement of our marketing campaigns and technology stack. This individual will serve as both a strategic advisor and a handson expert with deep experience in marketing automation (Marketo) and the ability to integrate and manage a variety of MarTech solutions.
What Youll Do:
- Marketing Operations Leadership: Develop and implement scalable marketing operations processes to support global campaigns ensuring alignment with business goals and marketing strategies.
- Campaign & Optimization: Own the endtoend campaign development process including program template creation email and landing page development (HTML coding as needed) testing deployment and performance analysis.
- MarTech Integration & Management: Oversee the integration and optimization of MarTech solutions including Marketo and tools such as Salesforce 6Sense Sendoso Salesloft Zoom and others. Identify opportunities to streamline workflows and enhance system performance.
- Email Marketing Expertise: Design and execute email marketing strategies aligned with best practices focusing on segmentation personalization and engagement. Write or edit email copy to maximize impact and drive results.
- Data Management & Segmentation: Manage audience segmentation strategies using demographic firmographic and behavioral data. Translate Salesforce reports into actionable insights and Marketo smart lists.
- Analytics & Reporting: Build and maintain dashboards that measure campaign and operational performance. Provide actionable insights to inform strategy and optimize marketing efforts.
- CrossFunctional Collaboration: Partner with global marketing field marketing digital teams and business systems to align on campaign goals timelines and deliverables. Act as the goto resource for marketing automation and operations expertise.
- Process Design & Workflow Optimization: Create efficient workflows to manage campaign requests establish timelines and SLAs and provide visibility into audience communications at any given time.
- Continuous Improvement: Stay up to date on marketing operations trends and best practices. Identify and implement new tools processes and strategies to improve efficiency and scalability.
What Youll Bring:
Marketo Expertise:Proficiency in Marketo demonstrated by a Marketo Certified Expert Certification (required); additional certifications are a plus.
MarTech Integration:Handson experience managing and integrating key MarTech tools such as Salesforce 6Sense Sendoso Salesloft Drift LinkedIn various Content Syndication platforms and Zoom Webinars/Sessions ensuring seamless data flow and campaign efficiency.
DataDriven Strategy & Reporting:Utilize reporting tools and analytics to monitor campaign performance generate actionable insights and drive continuous improvement. Develop and maintaindata governance processes ensuring compliance with GDPR CCPA and other privacy regulations.
Technical Skills:Design execute and optimizecomplex multichannel marketing campaignsusing advanced Marketo features including dynamic content lead scoring and lifecycle management. Utilizeadvanced HTML and CSSto build and troubleshoot responsive email templates and landing pages ensuring compatibility across devices and platforms. Leverage Rest APIs to create custom integrations and automate workflows across platforms. Manage and troubleshootCRM syncs field mappings and data discrepancies to maintain data integrity. Create and managewebhooksto enable realtime data updates and integrations with thirdparty systems.
Workflow Management:Experience with workflow management platforms (e.g. JIRA) to design and implement scalable processes and streamline operations.
Collaboration:Exceptional written and verbal communication skills with the ability to craft persuasive email copy and collaborate effectively with crossfunctional teams.
What We Bring:
Impactful Work: Be a key contributor to the success of our global marketing initiatives.
Growth Opportunities: Access to professional development and opportunities to advance your career in marketing operations.
Innovative Environment: Work with cuttingedge MarTech tools and be part of a team that values innovation and continuous improvement.
Collaborative Culture: Join a supportive and highperforming team that is passionate about driving results.
#LIND1
DEI Statement
Cybersecurity is a community effort. Thats why were committed to building an inclusive diverse community that celebrates and welcomes everyone unless theyre a cybercriminal of course.
Were proud to be an Equal Opportunity and Affirmative Action Employer and wed encourage you to join us whatever your background. We particularly welcome applicants from traditionally underrepresented groups.
We consider everyone equally: your race age religion sexual orientation gender identity ability marital status nationality or any other protected characteristic wont affect your application.
If you require any adjustments or accommodations due to a disability or any other reason that may help you in your interview process please let us know by emailing
Due to certain obligations to our customers an offer of employment will be subject to your successful completion of applicable background checks conducted in accordance with local law.
Required Experience:
Senior IC
Employment Type
Full-Time
