Director of Marketing
Director of Marketing
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$ 120000 - 150000
1 Vacancy
Job Description
Part of theRedbrickportfolio of companiesLeadpagesis a complete lead generation platform that helps small businesses marketing teams and digital marketers find new customers and close sales online. Leadpages nocode website builder AI Engine and full suite of digital marketing tools give growing businesses everything they need to collect leads. Leveraging eleven years of conversion data and industry expertise Leadpages recently launched performance marketing services to offer its customers a handsoff marketing solution. Distinguished by bestinclass support Leadpages is a threetime Inc. 500 company.Leadpages is a Certified B Corporation as part of the Redbrick portfolio.Redbrickhas been named one of Canadas Top Small and Medium Employers for five years running.
One thing that our team members say they value most is our fun and truly peoplefirst culture. Ours is a place where youre given the autonomy to do your best work from home or in the office with the tools and support you need to do so. We cheerlead your goals and accomplishments and are invested in your future.
Here are some of the things our team loves most about working at Leadpages:
Highly competitive salary
Attractive vacation healthcare & benefits including a generous 401K contribution plan
Monthly fitness reimbursements to support a healthy and active lifestyle
Stateoftheart and centrally located office
Flexible work hours and options to work remotely
Highend hardware and equipment in office and at home
Autonomy and freedom to do your best work on your own terms
Opportunities to learn and grow through professional development support funding and mentorship
Internal mobility: opportunities to work with various products and teams across the Redbrick portfolio of companies
Leadpages has provided me with the opportunity to learn new skills and find effective ways to apply my existing skill set to a new role. Each day is different and Im lucky to work with supportive colleagues all across North America and customers all over the world!
Jake Senior Technical Support Specialist
What it means to be Director of Marketing
We get it you want to know what youre signing up for before you apply right This is what you need to know. Were looking for aDirector of Marketingto lead and scale our customer acquisition engine while elevating our brand content and creative strategy. This role is perfect for a seniorlevel growth marketer who thrives at the intersection of performance and brand and is excited to lead a small growing team.
This is aplayercoachroleinitially handson in while managing a highperforming team across key marketing functions including performance marketing content SEO brand creative and CRO. Youll report directly to the CEO and play a strategic role in shaping our endtoend marketing strategyfrom awareness to acquisition to conversion.
As a Director of Marketing at Leadpages youll be responsible for:
Own and execute a fullfunnel marketing strategy focused on demand generation performance marketing content and brand.
Lead multichannel acquisition efforts across paid media (Google Meta LinkedIn YouTube and more) SEO affiliate and partnerships.
Manage and optimize paid media budgets to maximize ROI CAC efficiency and pipeline contribution.
Strategize and allocate budgets across ToFu (TopofFunnel) MoFu (MiddleofFunnel) and BoFu (BottomofFunnel) campaigns to drive pipeline across the customer journey.
Oversee the development of highconverting landing pages campaign experiments and CRO strategies to improve funnel performance.
Develop and execute an SEO and content strategy to increase organic visibility authority and inbound lead volume.
Evolve and own the brand strategy ensuring consistent messaging creative direction and positioning across all touchpoints.
Collaborate with Product and RevOps to refine audience segmentation lifecycle marketing and gotomarket campaigns.
Lead and mentor a small but mighty team across performance content and designhiring and scaling as the company grows.
Build a datadriven culture with clear KPIs marketing attribution forecasting and regular performance reporting to the executive team
What we would like to see in you
Every Redbricker has three things in common: Were curious passionate and goodhumoured. We try our best to balance hard work with good oldfashioned fun. As a Director of Marketing at Leadpages there are extra specialties were on the lookout for:
A senior or directorlevel marketing leader with5 yearsof experience driving demand generation acquisition and brand growth preferably inSaaS(B2B or SMB).
Deep expertise inperformance marketing with a strong track record of scaling paid channels profitably and optimizing fullfunnel performance.
Experience withcontent marketingSEO and creative directionable to blend performance with storytelling to drive results.
Highly analytical and comfortable with marketing attribution experimentation and forecasting (GA Looker Mixpanel or similar).
Proven experience managing and mentoring a team while being handson and executionoriented.
Comfortable collaborating crossfunctionally across product and revenue operations.
A selfstarter with a bias for actionenergized by fastmoving highgrowth environments.
Why Join Leadpages
Work directly with the CEO to drive the companys growth strategy.
Build and scale a demand generation function from the ground up.
Blend strategic leadership with handson in a highimpact role.
Redbrick and Leadpages are committed to creating a diverse environment where everyone can be their true authentic selves. We value all differences as they are essential for a thriving happy and productive workplace. If youd like to join us and help build a disruptive company where we are all proud to belong here are the next steps to becoming the next Director of Marketing at Leadpages:
Apply with your cover letter and resume.
Take this opportunity to tell us your story and why youd be a good fit for our team.
If you need accommodations during the hiring process please reach out to us at Were here to support your success.
Be sure to follow us onLinkedInandInstagramfor all thats happening at Leadpages.Required Experience:
Director
Employment Type
Full-Time
