DescriptionAs a Product Owner for the Campaign Product at Cequens you will be responsible for driving the development and enhancement of our campaign management solutions. You will collaborate with crossfunctional teams to deliver features that enhance user engagement and drive effective communication campaigns. Your expertise in product management combined with a deep understanding of digital marketing tools and customer engagement strategies will be crucial in evolving our product to meet and exceed market needs.
Key Roles and Responsibiities:
- Define the product vision roadmap and growth opportunities for the Campaign Product.
- Work closely with internal stakeholders including marketing sales and engineering teams to prioritize and deliver product features that align with business goals.
- Gather and analyze feedback from customers stakeholders and other teams to shape requirements features and end products.
- Create and manage the product backlog and continuously prioritize based on changing requirements.
- Oversee the development stages and act as the primary liaison between technical teams and business stakeholders.
- Develop and maintain an understanding of the product market and competition.
- Define and analyze metrics that inform the success of products.
- Ensure products and releases are launched correctly and on schedule.
- Provide detailed specifications for product features so that they are clearly understood by the development teams.
- Advocate for the customer by building impactful personal customer relationships to ensure that our product is aligned with their needs.
Requirements - Bachelors degree in Business Administration Computer Science Engineering or related field.
- Proven experience as a Product Owner Product Manager or similar role in product management.
- Strong experience in digital marketing or campaign management tools.
- Excellent understanding of Agile methodologies technical understanding of products and uptodate on industry standards and best practices.
- Proven ability to develop product strategies and effectively communicate recommendations to executive management.
- Strong problemsolving skills and willingness to roll up ones sleeves to get the job done.
- Skilled at working effectively with crossfunctional teams in a matrix organization.
- Excellent written and verbal communication skills.
Preferred Skills:
- Certified Scrum Product Owner (CSPO) or similar certification.
- Experience with CPaaS or communication platforms.
- Familiarity with the latest trends in effective communication and digital marketing strategies.