Director Growth Businesses Marketing
Director Growth Businesses Marketing
Posted on :
06-04-2025
Employer Active
1 Vacancy
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Job Description
Join a Challenger
Being a traditional bank just isnt our thing. We are big believers in innovating the banking experience because we believe Canadians deserve better options and we challenge ourselves and our teams to creatively transform whats possible in banking. Our team is made up of inquisitive and agile minds that find smarter ways of doing things. If youre not afraid of taking on big challenges and redefining the future you belong with us. Youll get to work with people who will encourage you to reach new heights. We like to keep things fun ask questions and learn together.
We are a big (and growing! family. Overall we serve more than 670000 people acrossCanadathrough Equitable BankCanadasChallenger Bank and have been around for more than 50 years. Equitable Banks whollyowned subsidiary Concentra Bank supports credit unions acrossCanadathat serve more than six million members. Together we have over$125 billionin combined assets under management and administration with a clear mandate to drive change in Canadian banking to enrich peoples lives. Our customers have named our EQ Bank digital platform eqbank one of the top banks in Canada on the Forbes Worlds Best Banks list since 2021.
The Work
Reporting to the Vice President Growth Businesses the Director will be a key contributor to the growth agenda of Equitable Banks Reverse Mortgage and Insurance Lending businesses. Key responsibilities include designing and executing gotomarket marketing strategies for various B2B referred and D2C channels establishing partnerships and playing a critical role in the achievement of annual originations targets.
The overall objective of this role is to take a leadership role in the next phase of growth for the Reverse Mortgage and Insurance Lending businesses. Collaborating with internal and external stakeholders to implement highimpact strategies that resonate with clients. The incumbent will have experience working with a datadriven team that intersects product marketing customer experience and operations. This is an exciting position that will make a significant impact on rapidly growing and strategically important businesses for the Bank.
The Core Responsibilities!
- Lead the team responsible for reverse mortgage and insurance lending marketing and growth strategies tactical planning and evaluation.
- Work collaboratively with a wide variety of key stakeholders across reverse mortgage and insurance lending businesses including Credit Sales Customer Experience Marketing IT and Operations leadership and teams to define strategies / mitigants execute tactics driving business growth and measure performance.
- Present strategies plan and performance to SVPs and when appropriate broader MC.
- Own the relationships with key external partners and vendors to drive marketing strategy.
- Build and manage a highperforming team of marketers and analysts to meet the dynamic needs of the businesses.
- Contribute to the development and execute strategies to grow product revenue improve lead conversion rates and optimize margins in close partnership with Product Credit and Sales.
- Manage development and market launch of all new and enhanced reverse mortgage and insurance lending products through the Banks product approval processes and provide training sales collateral and sales support for product distribution.
- In partnership with Single Family Business Development team endeavour to increase market share in national mortgage broker and advisor channels.
- In close collaboration with Marketing evolve top and middle funnel performance in a manner that achieves market leading conversion ratios and customer acquisition cost (CAC) performance.
- Lead the creation of a digital experience for Canadian retirees seeking to educate themselves and to originate a reverse mortgage.
- Manage client and competitor market research influence product innovation roadmap and address fundamental trials of product commoditization to create an advanced set of solutions.
Lets Talk About You!
- PostSecondary Degree in Commerce Management Economics Finance Engineering etc.
- 7years of experience in fastpaced B2B and D2Corganizations strategy and/or in management consulting.
- 4 years mortgage underwriting or insurance lending experience.
- 4 years of management experience.
- Experience launching products into new channels at a scale.
- Working knowledge of the Canadian financial services landscape particularly with respect to retail banking financial planning and mortgage lending.
- Experience managing cross functional areas with direct and indirect reports (e.g. risk finance marketing operations).
- Demonstrated ability to translate analytical insights into clear recommendations and effectively communicate them to technical and nontechnical stakeholders.
- Working knowledge of the different systems theories and practices relevant to a function as well as practical experience of multiple business cycles.
- Excellent written and verbal communication.
What we offer For fulltime permanent roles
Competitive discretionary bonus
Market leading RRSP match program
Medical dental vision life and disability benefits
Employee Share Purchase Plan
Maternity/Parental topup while you care for your little one
Generous vacation policy and personal days
Virtual events to connect with your fellow colleagues
Annual professional development allowance and a comprehensive Career Development program
A fulfilling opportunity to join one of the top FinTechs and help create a new kind of banking experience
Equitable Bank is deeply committed to inclusion. Our organization is stronger and our employees thrive when we honour and celebrate everyones diverse experiences and perspectives. In tandem with that commitment we support and encourage our staff to grow not just in their career path but personally as well.
We commit to providing a barrierfree recruitment process and work environment for all applicants. Please let us know of any accommodations needed so that you can bring your best self to the application process and beyond.All candidates considered for hire must successfully pass a criminal background check and credit check to qualify for hire. While we appreciate your interest in applying an Equitable recruiter will only contact leading candidates whose skills and qualifications closely match the requirements of the position.
We cant wait to get to know you!
Required Experience:
Director
Employment Type
Full-Time
Key Skills
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