Associate Marketing Manager
Associate Marketing Manager
Employer Active
Job Alert
You will be updated with latest job alerts via email
Share
Job Alert
You will be updated with latest job alerts via email
Not Disclosed
Salary Not Disclosed
1 Vacancy
Job Description
About Us
We are a global climate technologies company engineered for sustainability. We create sustainable and efficient residential commercial and industrial spaces through HVACR technologies. We protect temperaturesensitive goods throughout the cold chain. And we bring comfort to people globally. Bestinclass engineering design and manufacturing combined with categoryleading brands in compression controls software and monitoring solutions result in nextgeneration climate technology that is built for the needs of the world ahead.
Whether you are a professional looking for a career change an undergraduate student exploring your first opportunity or recent graduate with an advanced degree we have opportunities that will allow you to innovate be challenged and make an impact. Join our team and start your journey today!
The Associate Marketing Manager supports traditional and digital demand generation and lead nurture programs aimed at driving awareness consideration and lead acquisition and nurture for the most effective smart thermostat and energy management system in the hospitality and multifamily market today.
We provide an energetic environment with opportunities to grow among a dynamic marketing and sales team!
The ideal candidate gets results with a passion for understanding customer / buyer personas that enables them to build implement and report on personalized content and marketing strategies in paid (traditional paid search PPC) earned (PR trade publications) owned (website content and SEO landing pages email) media.
As an Associate Marketing Manager You Will:
- Collaborate with marketing sales product teams to develop compelling case studies from existing customers to highlight in multiple digital and print assets along the research and validation stage in a buyer journey.
- Support communication plans and of new product launches and new feature updates across all channels.
- Collaborate with marketing coordinator to provide tradeshow support and content.
- Develop and continue to improve personas for unique prospect and customers demonstrating this understanding to inform content strategy in multiple markets (hospitality multidwelling units oncampus/offcampus senior living etc.
- Develop compelling copy and ideas to create and continually optimize content in lead acquisition sources (paid search PPC landing pages / lead forms) as well as lead nurture and ongoing communications via email and automation.
- Drive ESG messaging helping to demonstrate our impact to customer sustainability goals.
- Coordinate with internal teams and agencies on other SEO strategies.
- Continually optimize blog website & product listing content to deliver bestinclass customer experience on owned content.
- Develop and report on measurable and meaningful KPIs and metrics that support goals with continuous testing and refinement.
- Drive results and support the team across highlevel project plans in activating other digital marketing website event / tradeshow marketing email initiatives.
REQUIRED EDUCATION EXPERIENCES & SKILLS:
- University degree with a focus on marketing communications or other relevant stream.
- 3 years of experience in brand/marketing management or a related position
- Working knowledge of website content management platforms like Wordpress
- Familiarity and experience with CRM & marketing automation tools (Salesforce Pardot MailChimp etc.
- Familiarity and experience in Adobe Creative Suite or similar (i.e. InDesign Illustrator)
- Strong verbal and written communications skills with expertise in Microsoft Word Excel and PowerPoint
- Selfstarter with the ability to quickly solve challenges/problems.
- Ability to lead and grow relationships with crossfunctional teams.
- Strong project management skills with the ability to set and meet deadlines for multiple projects simultaneously.Fluent English (this role primarily supports a U.S. customer base) with good written skills. French spoken and written language skills an asset.
- Authorization to work in Canada without sponsorship now or in the future.
PREFERRED EDUCATION EXPERIENCES & SKILLS
- Experience in B2B marketing at an agency or corporate environment
- Understanding of the HVAC Hospitality or Energy Management markets
- Working experience in Salesforce CRM
- Working experience in WordPress CMS
- Attention to detail and strong work ethic.
- Critical thinker who can analyze and improve processes.
- Fluent in French
Our Commitment to Our People
Across the globe we are united by a singular Purpose: Sustainability is no small ambition. Thats why everything we do is geared toward a sustainable futurefor our generation and all those to come. Through groundbreaking innovations HVACR technology and cold chain solutions we are reducing carbon emissions and improving energy efficiency in spaces of all sizes from residential to commercial to industrial.
We invest in our employees to ensure they have the marketplace knowledge skills and competencies to bring this purpose to life while competing and leading in a global economy. Our training programs focus on endtoend development from onboarding through senior leadership.
Flexible and competitive benefits plans offer the right options to meet your individual/family needs: medical insurance plans dental and vision coverage defined contribution pension plan and more. We provide employees with flexible time off plans including paid parental leave vacation and holiday leave.
Our success is measured by the positive impact we make on people our communities and the world through our unwavering focus on environmental social and regulatory progress. Learn more about us!
Our Commitment to Diversity Equity & Inclusion
At Copeland we believe having a diverse equitable and inclusive environment is critical to our success. We are committed to creating a culture where every employee feels welcomed heard respected and valued for their experiences ideas perspectives and expertise. Ultimately our diverse and inclusive culture is the key to driving industryleading innovation better serving our customers and making a positive impact in the communities where we live.
Equal Opportunity Employer
Copeland is an Equal Opportunity/Affirmative Action employer. All qualified applicants will receive consideration for employment without regard to sex race color religion national origin age marital status political affiliation sexual orientation gender identity genetic information disability or protected veteran status. We are committed to providing a workplace free of any discrimination or harassment.
If you have an accommodation need please contact Human Resources or to make appropriate arrangements.
No calls or agency requests please.
Required Experience:
Manager
Employment Type
Full-Time
