Shopper Activation Specialist WM
Shopper Activation Specialist WM
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Not Disclosed
Salary Not Disclosed
1 Vacancy
Job Description
With a strong expertise in marketing and consumer engagement you contribute to the growth of an innovative brand in the running and outdoor industry. As a Shopper Activation Specialist at Salomon you enhance brand visibility create impactful consumer experiences and drive sellthrough with our strategic partners in Germany.
Your main goal :
Enhance consumer experience brand visibility and sellthrough at point of sale together with premium partners local key opinion leaders and our retail stores with a focus in our epicenters.
Your missions :
- Customer Engagement: Collaborate with sales and customer teams to develop strong sellthrough solutions that are inline with joint customer plans
- Drive SellThrough: Deliver key activations at POS supporting relevant campaigns at relevant wholesale partner and our own stores
- Shine Instore: Support of trade marketing plan to highlight/master brand presence instore
- Retail Initiatives: Coordinate store openings promotional actions and visual merchandising programs.
- Event / Activation: plan execute and report consumerfacing events (programs) with focus in epicenters
- Performance Tracking: Monitor KPIs digital ROI and provide actionable reports to local and EMEA leadership.
- Collaboration / Network: Create activate and grow influencing communities in our epicenters. Collaborate with local opinion leaders in key cities to address new consumers
Qualifications :
Essential skills & experience
- 13 years shopper/trade marketing experience in leading branded consumer goods in FMCG or leading Sporting Goods.
- Experience in working directly with accounts and sports industry experience are a plus
- Relevant education in university and/or business school course work Bachelor degree in Business with focus on marketing preferred.
Essential competencies
- Understanding of wholesale and own retail business
- Understanding of consumer/shopper behavior
- Budget planning and tracking vendor management
- Understanding of brand marketing & shopper concepts
- Understanding and analyzing of trade marketing KPIs
- Foreign languages: Fluent in English proficiency in German mandatory
- Computer skills: command of Microsoft Office graphic/ design programs are a plus
- Qualifications :
- Customer Focus : Advocates for the customer even at shortterm cost to own company in the interest of longterm benefit to both. Is a trusted advisor to the customer and is included in strategiclevel discussions to enhance customers own offering
- Communication : Recognised as an exceptional communicator who can tell stories and messages to a high regard. Operates with high integrity and can adapt voice style and tone to any audience across multiple channels
- Collaboration : Creates new collaboration networks to achieve goals. Recognizes sources of conflict and acts to resolve them to get to winwin outcomes
Additional Information :
Permanent contract Full Time
Job located in Garching Germany
Driving licence You will be asked to travel around Germany to meet with our key account and premium partners
Remote Work :
No
Employment Type :
Fulltime
Employment Type
Full-time
