Director Customer Growth Marketing
Director Customer Growth Marketing
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1 Vacancy
Job Description
Every day Global Payments makes it possible for millions of people to move money between buyers and sellers using our payments solutions for credit debit prepaid and merchant services. Our worldwide team helps over 3 million companies more than 1300 financial institutions and over 600 million cardholders grow with confidence and achieve amazing results. We are driven by our passion for success and we are proud to deliver bestinclass payment technology and software solutions. Join our dynamic team and make your mark on the payments technology landscape of tomorrow.
About the Company:
Global Payments Inc. (NYSE: GPN) is a leading payments technology company delivering innovative software and services to our more than 4.6 million customers including 1500 financial institutions and 4000 technology partners in 100 countries. Our technologies services and team member expertise allow us to provide a broad range of solutions that enable our customers to operate their businesses more efficiently across a variety of channels around the world.
The Merchant Solutions division enables businesses of all sizes to securely accept card check and digital forms of payment. Unlike some payment solution providers we manage endtoend processing of the payments. We also provide specialty pointofsale and integrated business management software that is industryspecific with analytics marketing customer engagement employee/worker management payroll and reporting services for our business customers.
Our Marketing Vision:
The marketing function of Global Payments is responsible for Brand Product Marketing Growth and Revenue Performance for Merchant Solutions. Our Revenue Marketing teams vision is to drive growth by putting the customer at the front and center of everything we do and to be accountable for driving the best outcomes for our customers employees and business. We aim to understand the customer experience from their first engagement with us through their entire relationship and to constantly drive improved value to them.
Job Summary:
The Director Customer Growth Marketing has a businesscritical role within the Revenue Marketing organization and will significantly impact revenue growth. This person will own customer growth marketing efforts for the Americas with the goal of driving revenue growth and customer retention. They will be responsible for developing an integrated crosssell and upsell strategy for North America. This person will also lead a team of marketing campaign managers responsible for executing plans inmarket and achieving growth goals
This highimpact role requires a resultsdriven people leader who knows the full customer lifecycle and deeply understands the customer. They should have proven experience running customer growth programs that align with the customer decision journey and using marketing channels to drive growth retention and advocacy.
Responsibilities:
Develop and execute a comprehensive crosssell GTM strategy in alignment with company growth and retention goals.
Increase the customer lifetime value of merchants and meet monthly revenue targets from customer growth initiatives.
Oversee marketing campaign strategy development and across multiple product portfolios and marketing channels.
Lead mentor and grow a highperforming team and foster a culture in alignment with company values.
Collaborate and drive alignment on customer growth strategy and programs across Sales Product Revenue Operations Lead Management and other functions.
Enhance the customer experience by creating integrated touchpoints that seamlessly connect the prepurchase and postpurchase process.
Support the creation of an operating model for customer growth inclusive of program measurement KPIs rules of engagement and program success
Report out to leadership on success of crosssell upsell programs and other customer growth initiatives
Job Requirements:
A Bachelors degree in Marketing Communications Business Administration or a related field.
10 years of proven experience in B2B digital marketing with a successful track record in a leadership role.
Indepth knowledge of customer lifecycle marketing including customer growth retention and advocacy.
Highly adept at email programs crosssell and upsell campaign development audience segmentation and sales enablement.
Must be a people leader and a campaign practitioner.
Exceptional verbal and written communication skills with the capability to distill complex digital concepts into executivelevel takeaways
Strong analytical and problemsolving skills utilizing data to inform decisionmaking and strategy.
Excellent project management abilities demonstrating the capacity to manage multiple initiatives simultaneously in a fastpaced environment.
Experience in the payments industry is highly preferred.
Our Core Values:
Passion: We are deeply committed to serving our customers and supporting our team members and communities
Care: We are kind compassionate inclusive and empathetic
Accountability: We are trusted to always do the right thing and are responsible for our outcomes
Excellence: We deliver outstanding quality in all that we do with a high degree of integrity pride and professionalism
Ingenuity: We are solutionoriented and innovationfocused
Diversity and EEO Statements
Global Payments Inc. is an equal opportunity employer. Global Payments provides equal employment opportunities to all employees and applicants for employment without regard to race color religion sex (including pregnancy) national origin ancestry age marital status sexual orientation gender identity or expression disability veteran status genetic information or any other basis protected by law. Those applicants requiring reasonable accommodation to the application and/or interview process should notify a representative of the Human Resources Department.
Global Payments Inc. is an equal opportunity employer. Global Payments provides equal employment opportunities to all employees and applicants for employment without regard to race color religion sex (including pregnancy) national origin ancestry age marital status sexual orientation gender identity or expression disability veteran status genetic information or any other basis protected by law. If you wish to request reasonable accommodations related to applying for employment or provide feedback about the accessibility of this website please contact .
Required Experience:
Director
Employment Type
Full-Time
