Associate Director Marketing
Associate Director Marketing
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$ 158400 - 207900
1 Vacancy
Job Description
Hi were Oscar. Were hiring an Associate Director to join our Marketing team.
Oscar is the first health insurance company built around a full stack technology platform and a focus on serving our members. We started Oscar in 2012 to create the kind of health insurance company we would want for ourselvesone that behaves like a doctor in the family.
About the role
As an Associate Director Marketing you will be responsible for leading concepting and measurement for bestinclass marketing strategies that deliver on organizational goals. You will lead a team of experts who drive forward datadriven marketing programs and campaigns to reach target audiences and partners with agencies as well as internal crossfunctional partners on initiatives to drive consumer growth engagement and retention.
You will report to a Director Marketing.
Work Location:
Oscar is a blended work culture where everyone regardless of work type or location feels connected to their teammates our culture and our mission.
This is a hybrid position in our New York City office (in Hudson Square) and you will be expected to come into the office at least two days each week. #LIHybrid
Pay Transparency:
The base pay for this role in the states of California Connecticut New Jersey New York and Washington is: $158400 $207900 per year. The base pay for this role in all other locations is: $142560 $187110 per year. You are also eligible for employee benefits participation in Oscars unlimited vacation program and annual performance bonuses.
Responsibilities
- Lead the crossfunctional development of a strategy to support the aligned entity.
- Subject matter expert in their domain proactively identifying opportunities aligning their team against key initiatives and frequently called on to represent marketing in large enterprise initiatives that drive to key goals.
- Partner with internal teams vendors and agencies to optimize overall strategy distribution channels and content creation/deployment.
- Understand consumer segments and make informed recommendations on how to reach them.
- Build enablement strategies for B2B and D2C audiences and lead supporting materials to empower partner teams with the necessary tools and training to effectively sell and operate
- Develop a marketing roadmap and structure to support key business goals and ensure future success.
- Lead the research strategy and of fullfunnel growth initiatives continuing to learn and adapt to achieve growth targets inconcert with the brand strategy.
- Drive awareness engagement and growth for aligned business through comprehensive marketing plans and multichannel gotomarket strategies.
- Define monitor and analyze marketing metrics and KPIs to measure performance. Identify areas for optimization and attribution enhancement by working closely with data science campaign reporting and analysis enrichment. Establish a shareout cadence for stakeholders and leaders.
- Cultivates talent within the marketing team and ensures continuous improvement creates a data driven culture and rewards proactive leadership.
- Compliance with all applicable laws and regulations.
- Other duties as assigned.
Qualifications
- Bachelors degree or 4 years relevant work experience.
- 7 years relevant work experience in marketing including experience with datadriven marketing programs and campaigns.
- 5 years of experience leading teams of direct and indirect reports.
- 3 years experience collaborating and influencing cross functional stakeholders at all levels of seniority.
Bonus Points
- Experience working on integrated marketing and advertising campaigns could include digital social broadcast radio OOH direct mail email and SMS.
- Familiarity with marketing best practices.
- Experience leading expansion and new product launches from a marketing perspective.
- Demonstrated track record of developing and executing successful marketing campaigns that drive lead generation and revenue growth.
- Experience working in high growth environments.
- Experience working in complex regulatory environments.
- Experience working with thirdparty sales channels as a growth driver.
This is an authentic Oscar Health job opportunity. Learn more about how you can safeguard yourself from recruitment fraud here.
At Oscar being an Equal Opportunity Employer means more than upholding discriminationfree hiring practices. It means that we cultivate an environment where people can be their most authentic selves and find both belonging and support. Were on a mission to change health care an experience made whole by our unique backgrounds and perspectives.
Pay Transparency: Final offer amounts within the base pay set forth above are determined by factors including your relevant skills education and experience. Fulltime employees are eligible for benefits including: medical dental and vision benefits 11 paid holidays paid sick time paid parental leave 401(k) plan participation life and disability insurance and paid wellness time and reimbursements.
Reasonable Accommodation: Oscar applicants are considered solely based on their qualifications without regard to applicants disability or need for accommodation. Any Oscar applicant who requires reasonable accommodations during the application process should contact the Oscar Benefits Team to make the need for an accommodation known.
Artificial Intelligence (AI) Guidelines: Please see our AI Guidelines for the acceptable use of artificial intelligence during the interview process at Oscar.
California Residents: For information about our collection use and disclosure of applicants personal information as well as applicants rights over their personal information please see our Notice to Job Applicants.
Required Experience:
Director
Employment Type
Full-Time
