Sr Growth Program Manager Amazon
Sr Growth Program Manager Amazon
Posted on :
06-04-2025
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1 Vacancy
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Job Description
Amazon and MX Player recently joined forces to accelerate premium free entertainment for 250 million users in India. With this acquisition Amazon merged two of Indias most popular free AVOD (or adsupported video on demand) services MX Player and Amazon miniTV into one service Amazon MX Player.
Amazon MX Player is Amazon Indias big bet in terms of shaping the future of the free AVOD landscape in India. We are looking for senior creative leader who can help shape our brand and creatives for our new exciting show slate. This is an exciting opportunity for someone who wants to work in a startup like environment and is passionate about building clutter breaking creatives / marketing campaigns to build viewer interest for our new shows.
You can read about the service here:
are looking for a Sr Growth Program Manager Mobile App to join our Amazon MX Player team and help drive overall Mobile App growth. You will define execute and measure Mobile App marketing from strategy to to drive scalable growth for the business. This person will be passionate about measuring ROI as well as a thinking big to develop capabilities to optimize spends. This person will build highly impactful acquisition & engagement campaigns and test into white space opportunities. A creative mindset for pushing boundaries and the ability to work effectively with partners are some of the key skills we are looking for.
Key job responsibilities:
You will be responsible for multichannel Mobile App marketing strategies aimed at reaching a target audience on their smartphones tablets and/or other mobile devices.
Define strategy to drive App downloads & App engagement for existing customers through structured campaign plan.
Planning management and of all Amazon MX Player Mobile App campaigns including but not limited to account setup development and implementation of strategies campaign structure budget management daily bidding and invoice management.
Achieve targeted performance KPIs including optimizations and campaign troubleshooting.
Execute campaign optimization tactics (bidding ad copy and landing page testing) to achieve spend efficiency and volume targets.
Translate channel insights into test plans product/feature proposals and opportunities for optimization.
Define and run tests including A/B experiments to test new features and/or inform new product development.
Audit and update existing data pipelines in collaboration with the Business Intelligence and Tech teams to ensure the highest level of data quality. Analyze data to identify actionable insights for mobile marketing campaigns.
Partner closely with crossfunctional teams such as Marketing Analytics Product Finance to drive best practices identify testing opportunities and develop roadmaps.
External agency management: manage external media agency on campaign . Be the primary media agency contact to manage endtoend campaign strategy budget billing and more.
Key job responsibilities
Lead and execute the strategy of new show marketing: managing creative processes planning and goal setting creating 360 degrees marketing plans reporting and optimization.
Develop award winning clutterbreaking campaigns to make Amazon MX Players content popular among AVOD customers.
Partner with multiple teams and rally towards viewership growth keeping content at the center and appealing to end customers at large
Identify opportunities to organically scale word of mouth for the show tapping into relevant audiences.
Engage with content creation ecosystem developing strong partnerships with talent production houses etc. to mount large scale marketing campaigns.
6 years of program or project management experience
Experience using data and metrics to determine and drive improvements
Experience owning program strategy end to end delivery and communicating results to senior leadership
2 years of driving process improvements experience
Masters degree or MBA in business operations human resources adult education organizational development instructional design or related field
Our inclusive culture empowers Amazonians to deliver the best results for our customers. If you have a disability and need a workplace accommodation or adjustment during the application and hiring process including support for the interview or onboarding process please visit for more information. If the country/region youre applying in isnt listed please contact your Recruiting Partner.
Amazon MX Player is Amazon Indias big bet in terms of shaping the future of the free AVOD landscape in India. We are looking for senior creative leader who can help shape our brand and creatives for our new exciting show slate. This is an exciting opportunity for someone who wants to work in a startup like environment and is passionate about building clutter breaking creatives / marketing campaigns to build viewer interest for our new shows.
You can read about the service here:
are looking for a Sr Growth Program Manager Mobile App to join our Amazon MX Player team and help drive overall Mobile App growth. You will define execute and measure Mobile App marketing from strategy to to drive scalable growth for the business. This person will be passionate about measuring ROI as well as a thinking big to develop capabilities to optimize spends. This person will build highly impactful acquisition & engagement campaigns and test into white space opportunities. A creative mindset for pushing boundaries and the ability to work effectively with partners are some of the key skills we are looking for.
Key job responsibilities:
You will be responsible for multichannel Mobile App marketing strategies aimed at reaching a target audience on their smartphones tablets and/or other mobile devices.
Define strategy to drive App downloads & App engagement for existing customers through structured campaign plan.
Planning management and of all Amazon MX Player Mobile App campaigns including but not limited to account setup development and implementation of strategies campaign structure budget management daily bidding and invoice management.
Achieve targeted performance KPIs including optimizations and campaign troubleshooting.
Execute campaign optimization tactics (bidding ad copy and landing page testing) to achieve spend efficiency and volume targets.
Translate channel insights into test plans product/feature proposals and opportunities for optimization.
Define and run tests including A/B experiments to test new features and/or inform new product development.
Audit and update existing data pipelines in collaboration with the Business Intelligence and Tech teams to ensure the highest level of data quality. Analyze data to identify actionable insights for mobile marketing campaigns.
Partner closely with crossfunctional teams such as Marketing Analytics Product Finance to drive best practices identify testing opportunities and develop roadmaps.
External agency management: manage external media agency on campaign . Be the primary media agency contact to manage endtoend campaign strategy budget billing and more.
Key job responsibilities
Lead and execute the strategy of new show marketing: managing creative processes planning and goal setting creating 360 degrees marketing plans reporting and optimization.
Develop award winning clutterbreaking campaigns to make Amazon MX Players content popular among AVOD customers.
Partner with multiple teams and rally towards viewership growth keeping content at the center and appealing to end customers at large
Identify opportunities to organically scale word of mouth for the show tapping into relevant audiences.
Engage with content creation ecosystem developing strong partnerships with talent production houses etc. to mount large scale marketing campaigns.
6 years of program or project management experience
Experience using data and metrics to determine and drive improvements
Experience owning program strategy end to end delivery and communicating results to senior leadership
2 years of driving process improvements experience
Masters degree or MBA in business operations human resources adult education organizational development instructional design or related field
Our inclusive culture empowers Amazonians to deliver the best results for our customers. If you have a disability and need a workplace accommodation or adjustment during the application and hiring process including support for the interview or onboarding process please visit for more information. If the country/region youre applying in isnt listed please contact your Recruiting Partner.
Required Experience:
Manager
Employment Type
Full-Time
Key Skills
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