Growth Marketing Executive - Email CRM
Growth Marketing Executive - Email CRM
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Job Description
About Cleo
At Cleo were not just building another fintech app. Were embarking on a mission to fundamentally change humanitys relationship with money. Imagine a world where everyone regardless of background or income has access to a hyperintelligent financial advisor in their pocket. Thats the future were creating.
Cleo is a rare success story: a profitable fastgrowing unicorn with over $200 million in ARR and growing over 2x yearoveryear. This isnt just a job; its a chance to join a team of brilliant driven individuals who are passionate about making a real difference. We have an exceptionally high bar for talent seeking individuals who are not only at the top of their field but also embody our culture of collaboration and positive impact.
If youre driven by complex challenges that push your expertise the chance to shape something truly transformative and the potential to share in Cleos success as we scale while growing alongside a company thats scaling fast this might be your perfect fit.
Follow us on LinkedIn to keep up to date with new product features and insights from the team.
About the Role
Were looking for a handson datadriven Email & CRM Marketing Executive to help scale and optimise Cleos customer communication strategy. Over the past year Cleo has doubled in size thanks in large part to the efforts of our Growth Marketing team across both paid and owned channels. Now were looking to strengthen our Email and CRM capabilities with an experienced professional who can help us accelerate and streamline the of our campaigns.
This role is ideal for someone who has strong technical expertise in email marketing and CRM but also enjoys testing optimisation and strategic decisionmaking. Youll be responsible for owning campaign while also playing a key role in driving engagement retention and conversion through email push notifications and inapp messaging. Youll work closely with our creative data product and growth teams to ensure that our messaging is impactful and aligned with our broader business goals.
Key Responsibilities
- Campaign & Optimisation
- Own the endtoend of Email and CRM campaigns including segmentation setup testing scheduling and deployment.
- Work with creative and content teams to ensure email copy visuals and messaging align with Cleos brand voice.
- Conduct thorough QA and A/B testing to maximize open rates clickthrough rates and conversions.
- Develop automated email and notification workflows that drive engagement and retention.
- Growth Initiatives
- Identify opportunities to improve customer journeys and increase lifetime value.
- Develop datadriven experiments to test new messaging strategies personalisation approaches and segmentation techniques.
- Collaborate with Product and Engineering teams to explore new CRM capabilities integrations and customer engagement features.
- Performance Analysis & Reporting
- Monitor key performance metrics (open rates CTR conversion rates etc. and identify trends insights and areas for improvement.
- Prepare regular reports and recommendations translating data into actionable marketing strategies.
- Work with the data team to refine segmentation audience targeting and personalisation efforts.
What Were Looking For
- 3 years of experience in Email Marketing CRM or Lifecycle Marketing.
- Strong experience using email/CRM platforms such as Braze Iterable or Customer.
- Highly organised and detailoriented with a strong ability to manage multiple campaigns simultaneously.
- Comfortable working in a fastpaced datadriven environment with a proactive approach to problemsolving.
- Experience with A/B testing and optimization strategies to drive performance improvements.
- Basic experience with editing HTML/CSS for email edits.
- Strong analytical skills; familiarity with Google Analytics Looker or similar reporting tools
- SQL knowledge is a plus but were happy to support your development here too
- Experience in B2C marketing preferably in Fintech or App Marketing.
What do you get for all your hard work
- A competitive compensation package (base equity) with biannual reviews aligned to our quarterly OKR planning cycles. You can view our public progression framework and salary bandings here: This is a PMPS2 level and we can pay a base salary of 40k 52k.
- Work at one of the fastestgrowing tech startups backed by top VC firms Balderton & EQT Ventures
- A clear progression plan. We want you to keep growing. That means trying new things leading others challenging the status quo and owning your impact. Always with our complete support.
- Flexibility. We cant fight for the worlds financial health if were not healthy ourselves. We work with everyone to make sure they have the balance they need to do their best work
- Work where you work best. Were a globally distributed team. If you live in London we have a hybrid approach wed love you to spend one day a week or more in our beautiful office. If youre outside of London well encourage you to spend a couple of days with us a few times per year. And well cover your travel costs naturally.
- Other benefits;
- Companywide performance reviews every 6 months
- Generous pay increases for highperforming team members
- Equity topups for team members getting promoted
- 25 days annual leave a year public holidays an additional day for every year you spend at Cleo up to 30 days)
- 6 employermatched pension in the UK
- Private Medical Insurance via Vitality dental cover and life assurance
- Enhanced parental leave
- 1 month paid sabbatical after 4 years at Cleo
- Regular socials and activities online and inperson
- Well pay for your OpenAI subscription
- Online mental health support via Spill
- Workplace Nursery Scheme
- And many more!
We strongly encourage applications from people of colour the LGBTQ community people with disabilities neurodivergent people parents carers and people from lower socioeconomic backgrounds.
If theres anything we can do to accommodate your specific situation please let us know.
UK App access: The Cleo app is no longer downloadable in the UK (but only until next year). If youre an existing user youll still have access to the app. But some features wont be available (just for a little while). Why 99 of our users are based
in the US where financial health is often overlooked. Weve decided to shift our focus to where we can provide the most value and make the greatest impact for users who need it most. Then well be able to apply what we learn to better support our UK users in the future.
Employment Type
Full Time
