Chase Auto Head of Consumer Marketing Executive Director
Chase Auto Head of Consumer Marketing Executive Director
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$ 171000 - 260000
1 Vacancy
Job Description
As part of the prestigious JP Morgan Chase franchise Auto serves vehicle manufacturers auto dealers and consumers with a comprehensive suite of financial products and services ranging from retail lending and captive financing to commercial services like floorplan products and treasury services including deposits cash management and payment processing.
As the Head of Consumer Marketing within Chase Auto you will lead a dynamic team of digital marketing innovators and retail network strategists. You will develop innovative gotomarket strategies to enhance our car shopping and financing platform. Additionally you will play a crucial role in creating a seamless car buying and financing experience for consumers.
Job responsibilities:
- Strategic Leadership: Develop and execute a comprehensive consumer marketing strategy that aligns with business goals and enhances brand visibility and reputation.
- Brand Management: Oversee brand positioning and messaging to ensure consistency across all consumer touchpoints driving unaided brand awareness consideration and purchase intent.
- Consumer Insights: Conduct consumer research and analyze the voice of the customer to derive insights maintain needsbased customer segmentation and identify solutions and gaps for new product enhancements.
- Partnerships and Collaborations: Partnering with business leadership and understanding context and business objectives. Collaborate with crossfunctional teams including but not limited to business leadership product consumer bank and customer experience to ensure cohesive marketing efforts enhance the customer journey and drive differentiated experiences and business outcomes.
- Market Awareness: Maintain a pulse on market trends competitive positioning and differentiation to inform strategic decisions and drive innovation.
- Integrated Campaigns: Lead the creation and of integrated marketing campaigns that span digital social and traditional media channels focusing on customer acquisition and retention.
- Media Strategy: Oversee integrated owned earned and paid media strategies in partnership with brand media digital communications and other key audience stakeholder leads. Maximize use of Chaseowned channels including digital and branch network.
- Banker Support: Enable and provide tools resources and additional support to bankers across a nationwide branch network ensuring they are equipped to deliver exceptional customer experiences and Chase Auto referrals.
- Team Leadership: Inspire and lead a highperforming marketing team fostering a culture of creativity collaboration and continuous improvement.
- Business Outcomes: Ensure initiatives are focused and drive intended business outcomes. Establish performance metrics including OKR to evaluate the effectiveness of marketing initiatives and provide regular reporting to senior management
Required qualifications capabilities and skills:
- 10 years of experience in B2C marketing with a track record of inspiring teams fostering high performance and getting results.
- Expertise in integrated marketing with the ability to navigate complex environments and provide clarity amidst ambiguity.
- Exceptional skills in developing trust and respect among internal and external partners.
- A creative mindset focused on continuous improvement and innovation including demonstrable knowledge and use of AI.
- Superior written presentation and verbal communication skills.
- Confidence in senior executive engagement and interactions effectively articulating ideas persuading listening and demonstrating responsiveness to feedback for continuous excellence.
- BS/BA
Preferred qualifications capabilities and skills:
- Digital marketing (including SEO) experience in consumer financial services retail and automotive sectors.
- MBA
Required Experience:
Director
Employment Type
Full-Time
